How to develop folk-custom tourism in Wuyi hometown of overseas Chinese

(1) basic necessities of life 1. Because Jiangmen Wuyi is located around Guangfu and has similar social culture, Jiangmen's clothing is greatly influenced by Lingnan clothing culture. For example, because Lingnan is located in the subtropical zone, the climate is humid and sultry, and clothes are needed to dissipate heat and sweat, while Jiangmen Wuyi is located in a rich area and needs beautiful and gorgeous clothes, so Lingnan robes and costumes have become the daily clothes of Jiangmen people. In the past, silk fabrics became the ideal material for Lingnan robes. At the end of Qing Dynasty, this kind of silk clothing was quite common among wealthy families. In some local history museums, people will appreciate the costume culture of that era, which highlights the "home" culture. 2. Cuisine Jiangmen Cuisine belongs to Cantonese cuisine, which is mainly known for its light, vigorous and diverse cooking methods, which is related to the rich products in this area. And Jiangmen's food also has these characteristics. Jiangmen Wuyi, the hometown of overseas Chinese, is known as the land of plenty and food, and the people of Jiangmen Wuyi call themselves gourmets. Jiangmen Wuyi has its own flavor food: the snake banquet in Jiangmen, the seafood in the outer Haihe River and the open sea, the round cat and dog meat, and the gift and mouse meat; Seafood in Taishan Xia Chuan; Enping's fish porridge, snail, clam, salted chicken, cabbage, nest vegetables, crispy meat, carp feast, and ai cake; Kaiping garlic, fermented bean curd and dog meat; Heshan's food and game are all-inclusive, which makes diners feast their eyes and keep their teeth and cheeks fragrant. Dog meat in Kaiping Wuyi people like to eat dog meat, especially in Kaiping. Spiced dog meat is often used as a signature dish in teahouses and pubs, which makes people's forefinger move greatly. 4. The unique building of Jiangmen hometown of overseas Chinese is Kaiping Bunker [3]. Kaiping bunkers were mostly built in the early 20th century. At that time, a large number of American Chinese workers returned to China, and they used their hard-earned income to live in Gai Lou, the hometown of overseas Chinese, which had the characteristics of that era. 5. Festival Customs Articles Jiangmen Wuyi Characteristic Wedding Customs [4], Jiangmen area has retained a large number of local wedding customs compared with Foshan area in Guangzhou. The marriage customs in Wuyi area are mainly developed from the traditional marriage customs in China, and the main ways are: mutual marriage (also called blind date), engagement, folk song engagement, marriage with lanterns, getting married, climbing to the top, beating the bride, crossing a bamboo pole, kicking a sedan chair, and making trouble at home. The marriage custom of Wuyi in Jiangmen has been passed down for hundreds of years, which is a part of Lingnan culture and has become an intangible cultural heritage of Lingnan. (2) Advantages and disadvantages Jiangmen Wuyi has great advantages in developing tourism in the hometown of overseas Chinese. First of all, Jiangmen has a large number of overseas Chinese, especially Hong Kong and Macao compatriots. Especially now, the development of root-seeking tourism has brought stable tourists and consumption to Jiangmen's tourism industry. Secondly, Jiangmen Wuyi has unique tourism resources of hometown of overseas Chinese. There are humanistic and historical resources developed by overseas immigrants, blockhouses built by overseas Chinese, unique wedding customs and festival customs in Jiangmen, and food culture in Wuyi, Jiangmen. In particular, the shooting scene in Jiang Wen's movie "Let the Bullets Fly" is Jiangmen Kaiping Bunker, which virtually made a free national advertisement for Jiangmen Wuyi. The government and tourism enterprises should seize this opportunity to develop film and television tourism resources. Furthermore, Jiangmen Wuyi is located in the core area of the Pearl River Delta, and the surrounding tourists spend a lot of money. It provides a foundation for Jiangmen Wuyi to develop high-end tourism, and tourism revenue brings market segmentation. The differentiation of tourism market can promote the diversified development of Wuyi tourism in Jiangmen. According to the needs of different groups, we can develop humanistic tourism, holiday tourism, seaside holiday and leisure tourism, film and television cultural tourism, quality exploration and expansion tourism. Fourth, expressway, Hong Kong, Macao, Guangzhou, Foshan, Dongguan, Zhuhai and other economically developed areas have superior location and convenient transportation, providing more travel time for short-distance tourists. With the operation of Wuhan-Guangzhou high-speed railway, it is objectively possible to attract tourists from inland provinces. The disadvantages of developing characteristic tourism in Wuyi, Jiangmen. First of all, the advantages of Jiangmen tourism talents are not obvious, especially the lack of tourism service talents, which is the bottleneck restricting the development of high-end tourism in Wuyi, Jiangmen. Therefore, talent introduction should be highlighted in the future development ideas. Secondly, Jiangmen's high-quality tourism resources are not obvious in Guangdong vernacular areas, especially in terms of diet, which can't be compared with Guangzhou and Foshan. Therefore, it is necessary to highlight the original ecological characteristic food culture. Finally, Jiangmen tourism lacks long-term planning for the future, which is also the most important. A journey of a thousand miles begins with a single step. It is necessary to conduct a large-scale social investigation on its own tourism resources, determine the key development targets and protection targets, and make the tourism resources of Jiangmen Wuyi sustainable development. (1) The development plan suggests that Wuyi in Jiangmen has rich and profound tourism resources, but the most distinctive tourism resource is Wuyi's hometown of overseas Chinese. In terms of industrial orientation, three stages of the development of characteristic tourism industry are determined [5]. First, in the stage of industrial cultivation, tourism is regarded as the leading industry of the city; Second, in the mature stage of industrial development, tourism is the key industry of the city; Third, in the stage of all-round development, tourism is the pillar industry of the city. In view of these three stages, the tourism theme planning adopts root-seeking tour, leisure tour and self-help tour accordingly. 1. Develop a root-seeking tour because there are many overseas Chinese in Jiangmen, and many overseas Chinese go home to visit relatives every year. Therefore, Jiangmen should give full play to the characteristics of the customs of hometown of overseas Chinese, so that overseas Chinese can not only go home at the root-seeking level, but also gain a sense of cultural identity from the customs of hometown of overseas Chinese in Wuyi, Jiangmen, and increase their love for their hometown, so that the overseas popularity of Wuyi in Jiangmen can be well improved. The concrete measures are to establish a museum of the history of overseas immigrants in Wuyi, Jiangmen, so as to narrow the distance with overseas Chinese; Paying attention to the development of folk tourism projects in overseas Chinese hometown can let tourists participate in it; Using Jiangmen's authentic food culture to help overseas Chinese feel far away, so that they can not only feel the closeness of their hometown visually, but also feel the taste of their hometown from the taste. 2. Develop a leisure tour because Jiangmen has a developed and convenient transportation network and is located in the Pearl River Delta two-hour city circle. Therefore, Jiangmen develops the amorous feelings tourism of overseas Chinese hometown, and has a stable surrounding tourist source. Due to more than 30 years of reform and opening up, many original traditional customs have been destroyed or gradually disappeared after urbanization in developed cities such as Guangzhou, Foshan and Zhuhai. People can only see the previous customs of overseas Chinese in books or museums. After comparison, Jiangmen has the advantage of cultural leisure tourism, which is very attractive to the residents of surrounding cities. The concrete measures taken are to build tourism infrastructure and improve the quality of tourism services; Standardize the operation behavior of travel agencies and protect the interests of tourism consumers; Enrich tourism projects as much as possible and increase tourists' choices, thus prolonging tourists' stay and increasing their consumption and expenditure. 3. Developing and guiding self-help travel The 20th century is the information age. For young people, self-help travel is their choice to publicize their individuality. They will publish their thoughts on their own Weibo when traveling, which undoubtedly makes a good publicity for the tourist destination. Therefore, Jiangmen local government and local tourism enterprises should provide a good information and service platform for these young people, attract them to explore and travel, and carry out publicity to attract more tourists. In the future tourism planning, we should pay attention to extensive cooperation with various media at different stages of tourism development. For example, the tourist attractions in Taiwan Province Province have entered Michelin tourism in Europe.