Why is the first Global Cultural Tourism Creators Conference held in Henan?

1. Introduction to the organizers, organizers and co-organizers

The first Global Cultural Tourism Maker Conference is jointly sponsored by the Henan Provincial Department of Culture and Tourism and the Henan Provincial Internet Information Office, Xinyang City The people are composed of Jiyuan, Songxian, Luanchuan, Lushan, Linzhou, Huixian, Boai, Lushi, Xichuan and Nanzhao counties.

2. The significance of the conference and the history of cooperation

This conference is co-sponsored by relevant units of the Henan Provincial Government and aims to develop Henan's cultural tourism industry and promote Internet content creation. One of the organizers, Beijing ByteDance Technology Co., Ltd. (its products: Toutiao, Xigua Video, TikTok, etc.) is a domestic enterprise with many well-known high-quality content platforms.

In addition to promoting the spread of Henan’s cultural tourism resources in China, as early as 2000, ByteDance Poverty Alleviation and TikTok jointly launched the #WonderlandLuanchuanShakeUp# challenge to jointly promote local tourism. Cultural tourism resources. More than 180,000 creators participated in the creation, and the total video views exceeded 1.24 billion. The direct effect is that 138 poor families have been lifted out of poverty.

3. Accurate coverage of the cultural tourism industry

The main venue is located in Xinyang City, and the ten branch venues include Xichuan, Nanzhao, Lushan, Luanchuan, Songxian, Lushi, Jiyuan, Boai, Huixian, Linzhou. Creators enter the branch venue to experience local culture and tourism resources. At the same time, TikTok has prepared monthly offline news for cultural and tourism industry workers, local self-media, local creators, and platform users at the main venue and ten sub-venues. During this period, local media experts will be invited to share new media operations offline salons.

4. Successful benchmark cases

It can be said that the first global cultural tourism creators conference was jointly organized by ByteDance and relevant government units in Henan Province to promote local The long-term sustainable development of the economy, culture and people's livelihood in Henan Province. Prior to this press conference, relevant cooperation projects had already been implemented as a background. I’m sure there will be more workshops, summits and other events.

From the perspective of the cultural tourism industry and Internet culture construction, ByteDance’s successful cooperation with the Henan Provincial Government will also be regarded as a benchmark case, and future conferences are likely to focus on other cultural tourism resources in China Rich areas are held continuously.