Present situation and existing problems of cultural tourism industry

This problem has a theme, vague target market, misplaced planning and development, and weak awareness of cultural protection.

1. Ambiguous theme and target market: At present, the target market of cultural tourism is too broad, the level is vague, the target group is generalized, and the level of cultural tourism is unified, which leads to obvious restrictions on the nature of cultural tourism development.

2. Dislocation planning and development: Due to the good development momentum of cultural tourism, many areas flock to it. Without scientific planning, cultural tourism resources are unreasonably developed and utilized, and economic benefits are overemphasized, resulting in serious damage to cultural resources.

3. Weak awareness of cultural protection: everywhere is emphasizing the economic value of cultural tourism resources, ignoring the cultural, spiritual and scientific research values. We don't know enough about the fragility and non-renewable of cultural tourism resources, so we can't take effective protection measures in time.