Newcomer bloggers, should they do it themselves or find mcn to join them? How to choose a reliable company?

I have worked in MCN for five years. Judging from many cases I have seen, there is no absolute answer whether bloggers should do it themselves or join MCN organizations. The premise of making this choice is to consider clearly the demands of its own development stage and whether the organization can provide matching resources. If the needs and resources of both sides match, it will be mutually successful. If it is not suitable, it is likely that the contract will be terminated or even torn up by both parties, which is a great loss for bloggers and individuals.

If you are a new blogger, from the blogger's point of view, many links can be handled by yourself, such as topic selection, script creation, shooting, editing, distribution, commercial advertising, e-commerce realization and so on. At this time, bloggers are full of energy, able to operate accounts, with low labor costs and good income, and may not need the intervention of institutions. Every link is controlled by oneself 100%. It's not bad to be a free wild blogger. In the second stage, when you are too busy, you may find a full-time or part-time assistant or set up a small studio. At this time, if it involves content creation, e-commerce realization and business cooperation, and any link encounters development bottlenecks, you can consider cooperating with institutions.

How to sign a contract with a reliable MCN organization should consider the following aspects.

Look at the professionalism of the company.

The professionalism and reliability of the company are mainly reflected in the docking personnel. Generally, the first contact may be the company's online celebrity agent. At this time, you can understand the company structure and sign the development plan through this position. For example, some companies will sign a large number of bloggers when signing contracts, and then the horse racing mechanism. Then this is not suitable for us bloggers, and there will be competition for resources. But if the type of blogger happens to be what the company wants, it will be different.

There is also the commitment and resources that can be given when signing a contract, whether it can be written into the contract, and whether there are overlord clauses and clause traps in the contract terms. These all need to be carefully communicated in advance. And these can also reflect whether the company is reliable.

Second, look at the resources that the company can provide.

There are too many types of MCN organizations among online celebrities now. Bo mainly looks for MCN that can solve problems and provide more resources for himself. For example, the blogger's demand is to increase business resources, so you can consider linking more mcn instead of exclusive business contracts. For example, bloggers want to focus on e-commerce delivery, which requires MCN to have a strong and stable supply chain. If bloggers want to focus only on content creation and give all other links to MCN, then bloggers need to discuss profit sharing with the company and whether they can provide a small team to share the pressure. For example, some MCN organizations are engaged in celebrity and star business at the same time, so such companies may be able to provide bloggers with more resources to think about circle and multi-line development. For example, some MCN are good at live broadcast, others are good at content planning, and new bloggers may soon be able to get from waist to head. What advantages the company can provide and the composition of the existing signing bloggers are all important factors affecting whether to sign a contract together.

In short, as a new blogger in the early stage of development, the stage freedom of his barbaric growth is 100% decided by himself. In the process of developing the account in the future, if you encounter problems, you can consider setting up your own studio. The role of MCN is icing on the cake, not giving timely help.