Are there many people traveling in pick-up trucks in Xinjiang?

Many.

In the first quarter of 2023, Xinjiang completed a total of 225,300 tourist chartered bus passengers, a year-on-year increase of 64.9%. Xinjiang is a place rich in tourism resources, with natural scenery such as grasslands, seas of flowers, basins, canyons, deserts, Populus euphratica, lakes, fir clusters, cypress forests, glaciers, snow-capped mountains and other natural scenery.