Traditional Culture Encyclopedia - Tourist attractions - What is the difference between travel planning and travel planning? please tell me

What is the difference between travel planning and travel planning? please tell me

Tourism planning and tourism planning are two terms that are easily confused. Greenway Planning and Design Institute believes that their differences are mainly reflected in three aspects:

(1) Concept Difference

Tourism planning is the overall deployment process of the development goals and implementation methods of the tourism system within a regional complex. After the planning is approved by the relevant governments, it will be the legal basis for various departments in the area to carry out tourism development and construction. Planning requires starting from the overall situation and the overall system, focusing on the comprehensive overall optimization of planning objects, correctly handling the complex structure of the tourism system, and considering and handling problems from a development and three-dimensional perspective. Therefore, planning must coordinate the overall situation from a high-level perspective and provide guiding principles for the realization of tourism.

Tourism planning is a creative process that relies on creative thinking to integrate tourism resources, optimize resources, environment, transportation and market, and achieve tourism development goals. Planning emphasizes the use of creative thinking to find out the core relationship between resources and the market, construct the optimal approach, form a clear and implementable plan, and make systematic arrangements for recent actions.

(2) Differences in concepts

Planning is a set of statutory normative procedures, which is a comprehensive balance, strategic guidance and protection control for the long-term development of a destination or scenic spot, so as to achieve its realization The goal of orderly development. Planning is a framework designed for tourism development, so this framework must be long-term, stable and necessary.

Planning starts from the perspective of creative thinking, aims at connecting resources with the market, and uses unique and stand-out methods to solve unique and operational problems in tourism attractions, products, development processes, marketing, etc.; Focusing on solving problems such as tourism attraction, business appeal, recreation methods, marketing methods, and business models, tourism planning must be innovative and operable.

(3) Task differences

The basic tasks of tourism planning are: to expand tourism by determining development goals, improving attractions, comprehensively balancing the relationship between travel system, support system and guarantee system. The breadth and depth of content, optimizing the structure of tourism products, protecting the ecological environment on which tourism develops, ensuring good benefits for tourist destinations and promoting local social and economic development

The basic tasks of planning are: Clear and specific goals, through various creative thinking and operational arrangements, form recreation methods, product content, theme brands, and business models, thereby forming unique tourism products, or comprehensively improving and continuing the vitality of old tourism products, or constructing effective Marketing and promotion plans, and help tourist destinations obtain good economic and social benefits in the near future.