tourism management

tourism management

Professional profile

Tourism management mainly studies the basic knowledge and skills of management, economics, tourism and culture, and carries out tourism consultation, planning, development and management in travel agencies, tourism consulting companies, scenic parks and other enterprises and institutions. For example: the development and management of tourist attractions, the planning and design of tourist routes, the guidance of tourist itinerary and the introduction of tourist attractions.

course

Tourism policies and regulations, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism theory, tourism culture, tourism resource development management, scenic spot planning and management, tourism enterprise human resource management, tourism project management, tourism information system, microeconomics, etc.

Employment direction

1, professional and technical posts, tour guides, scenic area instructors, tourism product marketing and R&D personnel, scenic area planning and development personnel, and tourism culture research;

2. Operating business posts, planning, travel route planning and outreach sales personnel;

3, management positions, tourism finance personnel, travel agency managers, hotel managers.