How to achieve civilized service, travel safely, set up civilized ambassadors to ensure that tourists do not complain.

On uncivilized tourism behavior of tourists

With the development of tourism, people have highly affirmed the civilized behavior of tourists in the process of tourism. However, the uncivilized behavior of tourists is common in various scenic spots and scenic spots. How to guide, manage and prevent uncivilized tourism behavior of tourists has become an urgent problem to be solved. Correcting some tourists' uncivilized tourism behavior in the process of tourism is not only related to the personal quality of citizens, but also an important aspect of shaping a good national image.

Firstly, it analyzes the current situation of uncivilized behavior of tourists.

Tourists go out to travel, hoping to relax, feel happy and relieve work fatigue. However, it is inevitable to see many uncivilized behaviors of tourists in various scenic spots. Uncivilized tourism behavior of tourists refers to all behaviors that may damage the environment and landscape quality of scenic spots (spots) during the tour. ② The development characteristics of domestic tourism and foreign tourism are different, and the uncivilized tourism behavior of tourists is also different. In 2006, the Central Civilization Office and the National Tourism Administration collected uncivilized behaviors of China citizens and suggestions on improving the civilized quality of China citizens. The uncivilized behavior of domestic tourism and outbound tourism is different.

1. Uncivilized tourism behavior in domestic tourism

Through the investigation and analysis of domestic tourism, we can find that the uncivilized behavior of tourists in domestic tourism mainly includes the following aspects: (1) littering, spitting, blowing your nose, chewing gum, polluting the public environment; (2) Smoking in the no-smoking area and sneezing without covering your mouth and nose are harmful to the health of others; (3) Take the bus, take the elevator, go shopping, buy tickets, visit, and eat, all of which must be crowded, cut in line, and blocked, and don't humble the old and the young. (4) Answer the phone loudly, guess boxing and make noise in public places such as public transport, hotels and theaters; (five) scribbling and scribbling on landscape cultural relics and service facilities, trampling on forbidden green spaces, climbing and picking flowers and trees; (6) Failing to listen to dissuasion of feeding and beating animals, endangering animal safety; (7) It is not appropriate to go shirtless in front of others and wear pajamas outside the room; (8) Telling dirty jokes, propagating feudal superstitions, spreading fabricated political jokes, and being keen on vulgar tastes; (nine) forcing foreign guests to take photos, taking photos and videos in violation of regulations; (10) Take as much as you can from the buffet, and take away the non-gifts when you leave the hotel.

The harm of the above uncivilized tourism behavior is reflected in many aspects. As far as the most fundamental harm is concerned, the uncivilized tourism behavior of tourists can easily lead to the decline of the overall attraction and tourism value of tourist attractions, seriously affect the sustainable development of tourist attractions (spots), and may even bring disastrous effects to scenic spots. For example, illegal smoking, setting off firecrackers, illegal picnicking and other behaviors can easily lead to fires. From the most direct impact, the uncivilized tourism behavior of tourists has brought great difficulties to the environmental management and landscape management of tourist attractions. Secondly, tourists' uncivilized tourism behavior itself often becomes visual pollution in other tourists' sightseeing activities, which affects leisure and destroys the environmental atmosphere, thus affecting the sightseeing quality of other tourists. Third, tourists' uncivilized travel behavior often brings hidden dangers to their personal safety.

2. The uncivilized behavior of tourists traveling abroad

According to the prediction of the World Tourism Organization, by 2020, China will become the fourth largest tourist exporter in the world. With the warming of overseas travel, China people have printed their footprints in more places in the world, and also outlined the image of China people in front of the world with their words and deeds. Every citizen is an ambassador of China. According to the survey results of uncivilized behavior of China citizens collected by the Central Civilization Office and the National Tourism Administration in 2006 and suggestions on improving the civilized quality of China citizens, the uncivilized behavior of China citizens in outbound tourism has the following manifestations: (1) littering, spitting, blowing your nose, spitting gum, not flushing when going to the toilet, not paying attention to hygiene, leaving dirty marks everywhere; (2) Ignoring the no-smoking sign, smoking whenever you want, polluting public space and endangering the health of others; (3) Competing for crowds when taking public transport, jumping in line when shopping and visiting, and crossing the yellow line when waiting in line; (4) In public places such as cars, boats, airplanes, restaurants, hotels and scenic spots. Answer the phone loudly, call friends, guess fists, make noise; (five) in churches, temples and other religious places, joking, not respecting the customs of local residents; (6) In public, take off your shoes and socks, go shirtless, roll your trouser legs above your knees, cross your legs, pick your teeth unabashedly after a full meal, and wear pajamas or disheveled clothes outside the bedroom, which is unsightly; (7) swearing, rude and arbitrary behavior, losing temper when encountering disputes or unsatisfactory things, abusing each other, and lacking basic social cultivation; (8) Bargaining in shops that don't offer discounts, forcing foreigners to take photos and videos; (9) set foot in pornographic places and participate in gambling activities; (10) If you don't spend money in the consumption area for a long time, you will waste a lot of money eating buffet. If you leave the hotel restaurant, you will take away non-gifts and enjoy the service without tipping, which is a small advantage.

The national image is composed of different influencing factors, among which the national image is an important part and a country's soft power. The national image is made up of concrete images. In the eyes of foreigners, a particular person's words and deeds have greatly influenced or even changed his view of his country's image. Traveling abroad, everyone represents the image of his country to a certain extent, and everyone is an ambassador of the national image. When we appear in front of foreigners with a civilized and educated image and temperament, and respect the customs and habits of others, we will win due respect. When we appear in front of foreigners with a negative image, the overall image of our country will be affected.

Second, the reasons for uncivilized tourism behavior analysis

With the improvement of national income, domestic tourism characterized by mass tourism is booming. With the increase of tourists, the scope of tourists is growing, and uncivilized tourism behavior is also increasing. At the same time, the scope of China people's traveling abroad has also begun to expand, and many China tourists will also have uncivilized behaviors during their traveling abroad, which will seriously affect the image of our country. The reason is that the uncivilized tourism mainly includes cultural tradition, weakened moral sense and educational tradition.

1. Cultural and traditional factors

The moral culture of China society is mainly private morality culture, not public morality culture. The traditional social structure in China is family-family-state structure level ④. This structure leads China people to attach importance to consanguinity and geography, while ignoring social public space and strangers. The whole society is also an egoistic society based on blood and geography. The whole society attaches importance to social capital, that is, the ethical relationship of acquaintances, while ignoring public space. Therefore, we can see that the traditional culture of China only stresses private morality, not public morality. This leads tourists to pay attention to the feelings of individuals, relatives and friends, but not to the feelings of others. It can be seen that some tourists only pay attention to personal convenience and throw away garbage at will, without considering uncivilized behaviors such as the workload of environmental sanitation personnel in scenic spots. This is precisely the behavior influenced by China's traditional moral culture.

2. Moral weakening factors

The weakening of people's moral sense in the process of tourism is an important reason for tourists' uncivilized behavior. Tourists pursue leisure, relaxation and freedom in the process of traveling, so they have the psychological tendency of being casual, lazy, laissez-faire and unconstrained to varying degrees. When a person travels in a different place as a tourist, he often wants to get rid of the constraints in daily life and the moral constraints drop to the lowest point. Besides, tourism is a temporary and distant activity. Tourists get rid of the supervision of many acquaintances in their daily life, so they have less scruples and constraints on their own behavior. Under this weakened moral sense, people who usually show civilization may not show civilization when visiting scenic spots.

3. Traditional factors of education

China is a country of etiquette, with a history of 5,000 years of civilization. It exports etiquette civilization to neighboring countries and has a far-reaching impact on neighboring countries. However, there is a lack of public space in the traditional social structure of China, and the lack of public space will inevitably lead to a weak awareness of public space, so there can be no education specifically for public space. Modern education also attaches importance to political education, despises civic education and lacks human nature education. The lack of historical education tradition and the deficiency of modern education have caused the lack of educational tradition.

One of the results of the lack of traditional education is that tourists' awareness of environmental protection is not strong and their ecological moral quality is low. Tourists have low cultural literacy and poor awareness of environmental protection, and seldom consider the impact of their actions on the environment, so it is easy to produce uncivilized behavior unconsciously.

4. Other factors

(1) The desire for environmental protection has not formed.

The uncivilized travel behavior of tourists has a lot to do with the fact that it is difficult for people to form a desire to protect the environment during their travel. According to the psychology of environmental consumption, there are three factors that determine the individual's desire to protect the environment: one is the understanding of the seriousness of environmental problems, the other is the understanding of the responsibility of causing environmental pollution, and the third is the understanding of the effectiveness of solving environmental problems. As far as tourism activities are concerned, the negative impact of tourists' uncivilized behavior on the environment and landscape is often subtle, and the serious consequences are often accumulated for a long time. However, tourists' sightseeing activities are temporary, dynamic and remote, and tourists can't see the serious consequences of their uncivilized tourism behavior. On the one hand, tourists lack awareness of the seriousness of environmental problems in tourist attractions, on the other hand, they lack a sense of responsibility and belonging to environmental pollution problems caused by uncivilized tourism behavior. And because many tourists' uncivilized tourism behaviors exist at the same time, tourists lack the effective consciousness of solving environmental problems and go along with other tourists. All these factors determine that it is not easy for tourists to form a desire to protect the environment during their travel, so it is not easy to produce environmental protection behavior.

(2) Lack of tourism experience

China's tourism industry really developed after the reform and development, and it has been less than 30 years now, and the time for tourists to fully participate in tourism activities is even shorter. 1999 Tourism really became popular after the implementation of the Golden Week. It is precisely because of the lack of travel experience that many tourists will take away hotel items when staying in hotels, and there will be uncivilized behaviors such as disrespect for local social customs and religious beliefs when traveling abroad.

Third, measures to improve uncivilized tourism behavior

Uncivilized behavior in the process of tourism will do harm to tourists, scenic spots and even the image of the country, so uncivilized tourism behavior must be controlled in many ways.

1. Legislation to Promote Civic Civilization Quality Education

China needs to formulate a special law on civic civilization quality education to adapt to the development of socialist market economy. The combination of inheriting and carrying forward the traditional virtues of the Chinese nation and the new moral concepts reflecting the requirements of the times should become the mainstream and direction of the development of Chinese citizens' civilized quality, and patriotism, the rule of law, ideals, morality, honesty, science, humanitarianism and hard struggle should become the main contents of education. At the same time, the government should support cultural propaganda activities that are conducive to the civilized quality education of citizens according to law, reward citizens and units with outstanding civilized quality according to law, and advocate civilized etiquette by legislation.

2. Relevant departments should strengthen guidance and management.

Government environmental protection departments, social environmental protection organizations, tourism management departments and other tourism-related departments should strengthen publicity on the importance of environmental protection issues, raise public awareness of environmental protection, vigorously publicize the relationship between tourism and ecological environment protection, and let the public realize that protecting the ecological environment is the premise of sustainable development of tourism. Relevant departments should also vigorously publicize the possible damage to the environment caused by tourism activities. In particular, the public should be aware of the pollution and damage caused by uncivilized tourism behavior of tourists to the tourism environment and landscape. Government departments should regularly publish environmental quality information and the damage caused by pollution to health, economy and environment to tourists and residents of tourist destinations. Through various measures, let the public have a correct understanding of the relationship between tourism and the environment. Civilized travel has become a hot issue in society, and relevant departments must strengthen the education of social morality and personal virtue for traveling citizens, so as to make the tourism industry develop healthily and continuously.

3. Take effective measures in tourist attractions.

The scenic spot management department should pay attention to the uncivilized tourism behavior of tourists and guide and manage them. First, scenic spots should provide various facilities and equipment to prevent uncivilized tourism behavior of tourists. Such as reasonable placement of beautiful and interesting trash cans, so that tourists can handle waste conveniently and responsibly. Set the necessary beautiful and eye-catching signs, and configure the iconic explanatory text and reminder text with affinity to remind tourists not to indulge themselves too much. Second, scenic spot managers should first set an example, play an exemplary role and take the lead in caring for the environment. Scenic spots can organize staff and young volunteers to carry out environmental protection activities together, which can not only strengthen the staff's awareness of environmental protection, but also promote the public. Third, scenic spots should formulate relatively perfect rules and regulations, restrain all kinds of uncivilized behaviors that may occur, and discourage or punish acts that damage the image of scenic spots. Fourthly, tourist attractions should consciously increase the contents related to environment and landscape protection in the arrangement of tourism activities, so that tourists can acquire relevant knowledge in lively and interesting activities, educate and guide tourists on ecological knowledge and sightseeing norms, and awaken tourists' awareness of ecological responsibility. Through various measures and means, we should create a good atmosphere for protecting the environment and landscape and abiding by tourism norms in tourist attractions, so that tourists can always know the expectations of tourist attractions for their civilized behavior, thus restraining their uncivilized tourism behavior.

The tour guide plays the role of supervision.

Tour guides can directly demonstrate, supervise and restrain tourists' behavior. In the process of traveling, tour guides should not only complete the traditional duties of organizing, coordinating and explaining, but also be responsible for supervising the uncivilized behavior of tourists. While helping tourists to understand and appreciate the environment and landscape, we should encourage tourists to show a sense of responsibility for the environment and landscape of scenic spots, and prevent and stop uncivilized behavior of tourists. Accordingly, the tourism management department can appropriately add environmental characteristics and common sense of landscape protection in tour guide evaluation and tour guide word design, and educate tourists on civilized tourism behavior. Travel agencies should explain the customs, etiquette norms, national taboos, behavior patterns, etc. of the destination before organizing group trips, organize civilized travel examinations abroad when necessary, and sign a commitment letter for civilized travel.

Four. conclusion

The uncivilized tourism behavior of tourists is an ugly phenomenon in the process of tourism, which will not only cause environmental harm to the tourist destination, but also cause visual and auditory pollution to other tourists and affect their travel mood. The reasons for the uncivilized behavior of citizens are not only tourists' personal factors, but also social system, culture and education, social traditions and other factors. In view of all kinds of uncivilized behaviors, we must take effective measures to eliminate uncivilized behaviors in tourism, improve the quality of the people, safeguard the national image and build a harmonious socialist society.