What are the similarities and differences between tourism image and corporate image?

1, the image is different. Corporate image refers to the overall impression and evaluation of the enterprise in the eyes of the public and all employees, and it is an objective reflection of the concept, behavior and personality characteristics of the enterprise in the eyes of the public.

2. The purpose is different. The task of tourism destination image research is to tap the core resources of tourism destination, identify the local resource characteristics, extract the image concept that can fully display the local natural characteristics and historical and cultural heritage, and form a distinct and unique impression in the minds of tourists by developing characteristic products and highlighting characteristics.

3. It has been established for a long time. Both need a long time to accumulate and build up slowly.