217 talent demand survey report model essay

talent demand refers to the ability of society to need talents in a certain period and within a certain range. The following is a sample essay of the 217 talent demand survey report that I compiled for you. Welcome to read it.

217 talent demand survey report model article 1

Part I survey background

With the further deepening of reform and opening up in China and the economic development in China, the major of marketing has become increasingly popular. Across the country, almost every university has set up this major; This rapid growth has led to fierce competition in employment in the industry and increased the difficulty of one-time employment. At the same time, for employers, can a marketing major be competent for daily marketing work and have certain professional qualities? Does the school's training plan meet the requirements of the employer? With the above problems, our department of business administration conducted a survey on the demand of marketing professionals in employers, paving the way for the next marketing curriculum reform.

Part II Survey Contents

The main contents of this survey are divided into three parts:

1. Background information of enterprises

2. Present situation of human resources of enterprises

3. Ask enterprises to choose the options of survey items

Part III Survey Description

1. Overall survey

The survey is generally defined as all import and export businesses that students of Grade 9 in our school can investigate. In view of the problem that the graduation destination of marketing students may not be completely corresponding to their majors, we also investigated some enterprises that have no import and export business.

2. investigation and implementation

structured questionnaires were used for delivery. The questionnaire consists of closed and open questions. For two of the topics that need to be sorted, we adopt the method of scoring statistics to get the highest score and the lowest score and then sort them. The investigation began on February 1, 29 and ended on March 8, 24.

3. Questionnaire recovery

In this survey, 427 valid questionnaires were collected, and some questions were answered blank, so the questions that were answered blank were not counted in our statistics.

the fourth part of the survey results

1. Enterprise background information

1. The business fields of enterprises are concentrated in the business and IT industries, with a large proportion of service industries

Among the enterprises surveyed, 181(44%) belong to the business field, 18(25%) belong to the IT industry and other fields account for 25%. Finance, securities, insurance, foreign trade agency, agriculture and tourism account for 16%.

among the returned questionnaires, 171 enterprises belong to the service industry (43%), followed by 68 manufacturing enterprises (17%), 62 trading enterprises (16%), 6 others (15%), 25 circulation enterprises (6%) and 5 logistics enterprises (1%). The survey shows that the service industry ranks first with absolute advantage.

1. 2 In terms of enterprise nature, private enterprises and individuals account for the vast majority, and most enterprises have fewer than 5 employees.

in the questionnaire, 171(47%) enterprises belong to private enterprises and 135(37%) enterprises belong to individuals. 12% for state-owned enterprises and 4% for foreign-funded enterprises. From the macro environment, the number of private enterprises and individuals is on the rise in this society where a variety of enterprises exist. On the other hand, considering that our students are graduates of higher vocational colleges, many large enterprises and foreign-funded enterprises may not be able to contact relevant personnel for investigation only by our students. The enterprises where students are currently internship are mainly private enterprises and individuals.

2. Human resources in enterprises

2. 1. Talents with bachelor's degree or below are dominant

Among the academic qualifications of the surveyed enterprise personnel, those with bachelor's degree or below account for 8%. Among them, there are 346 undergraduate students and 357 junior college students, and the total number is not much different. There are relatively few senior high schools, with 255 students, and those with junior college education are the most. Master's degree, doctor's degree and postdoctoral degree account for 2%, including 116 master's degree, 66 doctor's degree and 5 postdoctoral degree. It can be seen that most of the talents needed by enterprises are undergraduate or junior college talents.

2, 2 Enterprises have different views on marketing graduates, but most enterprises report that graduates only have written knowledge

Among the enterprises that affirm graduates, 14% believe that marketing graduates are competent for higher-level jobs and show professional level; 12% of enterprises believe that graduates from higher vocational colleges have stronger working ability than graduates from undergraduate courses.

enterprises believe that the shortcomings of marketing graduates are mainly reflected in the fact that graduates only have written knowledge and cannot solve practical problems.

2, 3 About 6% of enterprises recognize various qualifications of marketing graduates.

According to the survey, 59% of enterprises recognize various qualification certificates. Among them, 39% enterprises believe that various qualifications can help them cultivate and select talents at relevant levels. There are also 14% enterprises that believe that all kinds of certification are not worthy of the name and do not reflect the corresponding professional ability.

Through the summary of the above-mentioned investigation on the demand of marketing professionals, we can draw the following conclusions:

1. Analyze the market vane from the enterprise background information

Under the condition of market economy, we can grasp the trend of economic development and analyze the most potential employment fields according to the survey results, such as the low-end service industry, commerce and IT industry, which involve a wide range and have a large demand for talents. This is the market. According to the survey results of the demand for marketing talents, a large number of enterprises urgently need front-line applied talents who not only master relevant marketing knowledge but also have the ability to analyze and solve practical problems. The majority of higher vocational graduates should analyze and grasp this trend in time, better adjust their employment orientation and realize smooth employment.

Peng 2. Talent training is out of line with social needs, so it is necessary to reform the professional structure and curriculum.

According to the survey results, a large number of enterprises are in urgent need of front-line marketing talents, but the number of graduates who are really qualified for relevant positions is small. Students' ability to solve practical problems is not high, their practice during school is not enough, and their knowledge structure is unreasonable. Professional adjustment should focus on social needs and avoid the disconnection between talent training and social needs. We should continue to strengthen the teaching of foreign languages and international business. Secondly, the teaching content, methods and means have been fully reformed. In the teaching content, we should abandon the old teaching content and pay attention to the renewal of knowledge; It is necessary to change the past practice of focusing only on knowledge transmission, combine the methods of imparting learning knowledge, applying knowledge and exploring and testing knowledge, and integrate the education about creating knowledge into the course content; In terms of teaching methods and means, it is necessary to change the past passive indoctrination methods, focus on stimulating students' learning initiative and learning potential, and focus on strengthening the education of methods, abilities and character related to creative activities; Efforts should be made to change students' tendency to ignore basic theory learning and improve students' interest in learning basic theory courses.

for basic and professional basic courses, most courses should be taught in freshmen and sophomores on the basis of the basic knowledge stipulated by the Ministry of Education and the 2+1 training program for majors in our college. However, English teaching needs to be strengthened in all aspects to ensure English teaching every semester, with emphasis on the teaching of business English conversation and English negotiation, and some specialized courses.

The most important point is that students must have more practical opportunities. In order to meet the requirements of the society for the practical operation skills of marketing talents, we should actively increase the investment in professional practice teaching and attach importance to the training of students' practical ability. By setting up specific scenes or cases corresponding to it, we can create an environment consistent with the actual situation, so as to suit the remedy to the case, increase students' adaptability and operation ability in a specific environment, and at the same time, we can confirm and consolidate the theoretical knowledge learned and systematically train students' basic operation skills.

3. Conduct professional vocational certificate training

Many enterprises have indicated that they attach more importance to students' practical application ability and comprehensive ability, and less importance to various qualification certificates in students' hands. However, nearly 6% of enterprises still recognize students' qualification certificates. The key thing we should do is to improve the gold content of qualification certification, so that the vocational qualification certificate can represent the students' real ability and actual level.

At present, there are various qualification recognition institutions in the society, and the certificates are not directly proportional to the actual ability. These phenomena make some enterprises skeptical about the gold content of qualification certification. Schools should recommend students to take the certification examination of authoritative institutions or departments, and at the same time do a good job in relevant training and counseling, so that students can really apply what they have learned and apply what they have learned.

217 talent demand survey report model article 2

The talent demand survey report of computer application technology specialty in higher vocational colleges provides a basic basis for adapting to the needs of market economy development, mastering the current situation of computer application technology professionals in society, and understanding the demand and training requirements of computer application technology talents in the next three years, so as to determine the training objectives and professional settings of computer application technology in our college. We made a special investigation on the demand of computer application technical talents in higher vocational colleges.

in March of xx, our department investigated and analyzed the demand of related industries and enterprises for computer application technical talents by means of visiting employers, questionnaire survey and data collection and analysis.

The employers involved in this survey mainly include large and medium-sized enterprises in Anhui, Jiangsu, Zhejiang and other provinces, listed companies stationed in Wuhu and Hefei Economic and Technological Development Zone in Anhui Province, foreign-funded enterprises, large and medium-sized state-owned enterprises and influential private enterprises. It involves talent exchange centers and talent exchange meetings in and around the province.

the survey is summarized as follows.

I. Macro background of the demand for computer application talents

The demand for computer application talents is determined by the social development environment, and the national informatization process in China has and will continue to have an important impact on the demand for computer application talents.

at present, the main body of China's computer market is still the industry application market. In the country? Promoting industrialization with information technology? Under the guidance of the strategy, the industry application market has maintained a steady growth as a whole, but the demand among industries is different and the growth is different. The process of national informatization has involved all walks of life. The construction and operation of information systems in enterprises and institutions is the mainstream demand for purchasing and applying computer products at present and in the future. These employers need colleges and universities to train a large number of computer application technicians.

The total social demand of computer application technical talents is in the top rank in the computer industry, which requires about 1 million graduates of various types every year. The graduates of higher vocational colleges are mainly engaged in the basic work of computer application industry, especially those who are excellent can engage in some development and research work, but most of them are engaged in computer application work.

second, the demand of related industries and enterprises for computer application technical talents

1. In China? Promoting industrialization with information technology? Under the guidance of the strategy, enterprise informatization in our province is also in full swing, and enterprise informatization professionals are urgently needed.

At present, according to the nature of the work that computer graduates are engaged in, computer talents can be roughly divided into the following three categories:

(1) Specialized talents engaged in research-oriented work. They are mainly engaged in the research of basic computer theory, new generation computer and its software core technology and products. The basic requirements for them are innovative consciousness and innovative ability.

(2) professionals engaged in engineering work. They are mainly engaged in the engineering development and implementation of computer software and hardware products. The main requirements for them are the skillful application of technical principles (including creative application), the balance between performance and other factors and costs, professional ethics, social responsibility, team spirit and so on.

(3) Professionals engaged in applied (information type) work. They are mainly engaged in the technical work of the construction, management, operation and maintenance of enterprise and government information systems, as well as the technical work of system integration or pre-sales and after-sales service in computer and software enterprises. They are required to be familiar with the working principles of various computer software and hardware systems and be able to technically implement the composition and configuration of information systems.

from the survey results, we can see that at present, the computer majors in colleges and universities in our province have a certain foundation for the training of talents in categories (1) and (2), but the specialized training of talents in category (3) is very weak. The demand for computer talents in society is pyramid-shaped. For example, the report of the Ministry of Education on the shortage of talents says that by XX, China will need 6, senior computer talents, 28, intermediate computer talents and 46, junior computer talents. However, at present, the structure of employees in the computer industry is olive-shaped, and senior computer talents and junior computer talents are very scarce, especially those who are engaged in applied work in the computer industry. Therefore, the current talent supply situation is far from meeting the social demand for computer professionals.

for the understanding of this situation, the view of a person in charge of an enterprise is representative: what is the current computer industry? Blue collar? The root cause of the small number of people is not that enterprises don't need it? Blue collar? But the lack of effective organization and command? Blue collar? Senior application-oriented professionals who play their software productivity.

It is an urgent task to promote industrialization by informationization. The shortage of compound talents who know both computer software and computer hardware maintenance technology has become a major obstacle to Anhui's economic revitalization. According to the person in charge of the Labor and Social Security Department of our province, there are 19, compound talents in our province, accounting for 7 or 4% of the total number of technical talents. Compared with 4% of the total number of compound talents in developed countries, there is still a big gap. Double certificate? There are even fewer college students in hand. The revitalization of it industry is bound to pull and form a huge demand market for computer application technicians in our province.

from our investigation, we know that there is still a talent shortage of 1 million in the process of enterprise informatization in our province in the next three years. However, there are only more than 1,7 students in this major in our province, which is far from meeting this demand. The huge talent gap makes it necessary for us to increase the training of computer application technology professionals, especially based on this province, and cultivate application talents suitable for computer application technology professionals in enterprises in our province.

2. Expectations of enterprises for computer talents in recruitment

Under the current employment situation and competitive conditions of enterprises, there is a phenomenon that supply exceeds demand in the market. Therefore, when recruiting new employees, enterprises have more choices and put forward higher requirements.

the survey results show that the heads of different departments in the enterprise have different requirements for the professional skills of candidates. The top three professional skills that the human resources supervisor thinks are: the application ability of computer software, database knowledge and operating system knowledge; The it project manager thinks that the top three professional skills are: computer hardware assembly and maintenance ability, computer software application ability, network management and maintenance ability, in addition to having database knowledge and operating system knowledge in turn.

87%, 9% of HR supervisors and 81%, 7% of it project supervisors will pay attention to candidates' practical experience when recruiting employees.