What is travel product promotion?

The essence of tourism promotion is that tourism enterprises should disseminate relevant tourism information to tourism consumers. In order to effectively communicate information with buyers, tourism marketers can widely disseminate information about tourism products through advertising; they can deliver short-term information that stimulates purchases through various business promotion activities; they can also use public relations To establish or improve one's image in the public mind; and to persuade potential buyers face-to-face by sending salesmen. The combination and comprehensive application of the four factors of advertising, business promotion, public relations and personal selling is called the promotion mix.

The direct function of tourism promotion is to transmit information and realize communication between tourism product producers and tourism final consumers. When, where and under what conditions a tourist destination or tourism enterprise provides what kind of tourism products to what kind of consumers is obviously the basic information to be conveyed in tourism promotion activities. Tourism companies use various promotional methods to transmit information about tourism products, tourism companies and tourist destinations to consumers. It is through this information that potential tourism consumers understand and become familiar with what kind of tourism products of tourist destinations or tourism companies can meet their needs, and under what conditions they can meet their needs.