Traditional Culture Encyclopedia - Tourist attractions - Several problems that should be paid attention to in shooting promotional films in tourist attractions

Several problems that should be paid attention to in shooting promotional films in tourist attractions

First of all, tourist videos can't be advertised only on TV. In the all-media era, fewer and fewer people watch TV, so it is not a very wise choice for tourist attractions to choose TV as the media. Therefore, we must attach importance to the application of the Internet, blogs, Weibo and other media in the promotional films of tourist attractions. Only by keeping pace with the times and comprehensively using these emerging forms of communication can the promotional films of tourist attractions achieve better communication effects.

Secondly, tourist attractions must pay attention to the target consumers. A good promotional film or advertisement must be very targeted. Different people will have different education levels and different preferences. Therefore, when we shoot the promotional videos of tourist attractions, we must make and disseminate the promotional videos targeted at specific groups of people. Only in this way can it have a marketing effect.

There is also the unique advantages of scenic spots in the shooting of tourist attractions. When we make videos, we are used to looking for differences and highlighting advantages. Only when people don't have me and people have me will such things be more attractive, which is what we often say.