What is the role of travel price difference in travel pricing?

Answer: (1) Tourism price difference refers to a certain range of price changes or price differences caused by the same kind of tourism products due to different regions, different times, different links, and different qualities. (2) Tourism price differences mainly include the following types: ① Regional price differences. Price differences for the same kind of tourism products due to different regions. Tourism hotspots have different attractions for tourists, leading to differences in tourism demand. This difference is reflected in prices as regional price differences. Regional price differences can be used to adjust the flow of tourists between different regions to balance the economic interests of the tourism industry in each region. ②Seasonal price difference. The basis for dividing tourism seasons is, on the one hand, the changes in the cold and summer climate throughout the year, and on the other hand, social factors, such as traditional holidays. The seasonal price difference is due to the needs of tourists and the realization of the value of the tourism product itself. ③ Wholesale and retail price difference. One is between travel wholesalers and travel retailers; the other is between travel agencies and travel product operators. The existence of tourism wholesale and retail price differences is conducive to stimulating the enthusiasm of both tourism wholesalers and retailers, and is conducive to the increase of tourism revenue. ④Quality price difference. For example, the pricing of different star-rated hotels is different. Maintaining a reasonable quality price difference is, on the one hand, an objective requirement of the law of value, which is conducive to protecting the legitimate rights of tourists and making the price paid consistent with the satisfaction obtained. On the other hand, it can encourage tourism product operators to strive to improve business management, continuously expand tourism service projects, improve service quality, and improve economic benefits. (3) Tourism preferential prices refer to tourism product operators who, on the basis of clearly announced prices, give the other party a certain percentage when selling products based on the volume of sales and the frequency of business relationships with tourists or fellow operators. Prices determined by discounts or offers. The categories of travel discounts include: ① Inter-industry discounts. That is, the discounts are implemented for consumers who are in the same industry. ② Sales volume discount. Discounts based on the quantity of products purchased by consumers. This kind of discount can be a discount given when the one-time purchase meets the requirements, or it can be a discount given when the cumulative purchase volume reaches the requirements within a certain period. ③Old customer discounts. That is, price discounts given to regular customers who frequently visit. The purpose of giving certain discounts to old customers is to stabilize part of the customer base. Such as discounts for those who travel frequently and regularly for large companies.

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