Traditional Culture Encyclopedia - Tourist attractions - The Conceptual Source of Tourism Destination Image

The Conceptual Source of Tourism Destination Image

65438-0998 Li wrote "Tourism Destination Image Planning: Theory and Practice" [2], which is the first monograph on tourism image in China. The development of modern tourism has entered the stage of "image-oriented", and the design of image directly determines the development direction of destination tourism, thus having a far-reaching impact on the economic, social and environmental development of the destination.