What is the proportion of Japanese tourists visiting China in recent years?

In recent years, China, as the country with the largest proportion of foreigners visiting Japan, has made great contributions to Japanese tourism.

Source: nippon.com.

According to the latest visitor data released by Japan's Ministry of Land, Infrastructure, Transport and Tourism, the number of foreign tourists visiting Japan in 20 19 increased by 2.2% compared with 20 18, reaching 31880,000, setting a new historical record for seven consecutive years.

Moreover, the consumption of Japanese tourists in Japan has always been the highest! China people, together with Hong Kong, Macao and Taiwan, have actually contributed to supporting half of Japanese tourism.

By the afternoon of August 20th, there were 59,090 confirmed cases in COVID-19.

According to the estimated data released by Japan Tourism Agency on June 17, the number of foreigners visiting Japan in May was only 1700, which was lower than the previous record of 2,900 in April, with a year-on-year decrease of 99.9% for two consecutive months, the lowest since June 1964.

COVID-19 epidemic is undoubtedly a great blow to Japan, which has been based on "building a country through sightseeing" since 2003. According to a research report published by a senior economic researcher at Nomura Research Institute in Japan, due to this unexpected situation, the losses of Japan's tourism-related industries may exceed 2 trillion 475 billion yen (about 22.4 billion US dollars), accounting for about 0.45% of Japan's gross national product in 20 19.

On August 17, the Cabinet Office of Japan announced the quick report value of gross domestic product (GDP) from April to June. Excluding the influence of price changes, it actually decreased by 7.8% compared with the previous quarter and by 27.8% at an annual rate. There has been negative growth for three consecutive quarters, with the decline exceeding/kloc-0 in March 2009/~ March (annual decline 17.8%), which is the biggest decline since 1980.

Due to the spread of COVID-19 virus, Japan declared a state of emergency, and Japan's economic activities were sluggish. Excluding the influence of price changes, the quick report of gross domestic product (GDP) from April to June released by Cabinet Office of Japan in August 17 actually decreased by 7.8% compared with the previous quarter, and decreased by 27.8% at an annual rate. It experienced negative growth for three consecutive quarters, exceeding the1~ March in 2009 (the seasonally adjusted annual decline was 17.8%), setting the biggest decline in Japan after World War II.

In order to promote the development of tourism and stimulate consumption, the Japanese government has launched the "Go to the Bar Campaign" with a total budget of10.7 trillion yen. It is planned to promote the development of tourism, transportation and catering industry by subsidizing local governments, catering industry and hotels. Divided into the first bomb "to travel" and the second bomb "to eat". With the arrival of traditional Japanese festivals, the epidemic situation continued to deteriorate and ushered in the second wave of growth.

On July 22, 2020, the "Travel" activity led by the Tourism Department of Japan's Ministry of Land, Infrastructure, Transport and Tourism kicked off. "Travel" activities include discounts on travel expenses and the issuance of sightseeing tickets. When people travel, the general expenses can be subsidized by the government, but there is also an upper limit. For example, the subsidy for staying for one night cannot exceed 20 thousand yen. Due to the serious epidemic in Tokyo, passengers from Tokyo will not be able to enjoy preferential treatment.

In the voice of doubt, the second bomb "go to eat" activity is about to begin. "Going to eat" is an activity centered on the Ministry of Agriculture, Forestry and Fisheries to support the catering industry, and it is expected to be gradually implemented in late August.

The epidemic is so serious, why does Japan encourage everyone to travel? The reason is simple: the epidemic has restricted personnel exchanges and the number of tourists visiting China has dropped sharply. According to JNTO statistics, the number of people dropped to 30 in May, and China people could not come, so they had to rely on internal circulation.

Tourism flourished last year, and now the number of bankrupt enterprises in tourist hotspots: Tokyo has the largest number, reaching 109; Followed by Osaka Prefecture (46 pieces), and Tokyo and Osaka Prefecture (155 pieces) accounted for 34.9% of the total. The other top ranked is Hokkaido (24 pieces); Shizuoka Prefecture (2 1 piece).

Japanese guests, who accounted for 33% of China's travel, spent1.77 billion yen last year.

In recent years, a large number of tourists from China travel to Japan for shopping in important festivals every year, and Japanese tourism-related practitioners, such as hotels and retailers, will also make preparations in advance to welcome tourists from China.

According to the statistics of Tourism Bureau of Japan's Ministry of Land, Infrastructure, Transport and Tourism (JNTO), 9.594 million Japanese tourists visited China in 20 19, accounting for 33% of Japanese foreigners visiting Japan. The total consumption is about 1 trillion 770 billion yen (about 1136.7 billion RMB at the exchange rate of 2020), accounting for 40%.

In 20 18, the total consumption of foreign tourists in Japan was about 4 trillion yen, while the market size of Japanese paper industry was 201900 million yen, with little difference between the two. In other words, the market scale of tourism is equivalent to the 50th paper industry in Japan, and it has become one of the pillar industries of Japanese economy.

From the change of total consumption, except for the decrease of total consumption of 20 1 1 due to various factors, the market scale kept growing from 20 10 to 20 18, among which 20 15 had the largest growth rate, reaching 71. After 20 15, the increase began to return to the normal level, and has been stable at around 10% in recent years.

We all know that the ultimate goal of developing an industry is to make more money. There are two main factors affecting the total consumption, one is the total number of tourists, and the other is the per capita consumption of tourists. So what are the main factors that promote the development of Japanese tourism in Japan?

The answer is the total number of tourists.

The per capita income is 6.5438+0.5 million yen, and the contribution value of China tourists has soared.

From 20 10 to 20 18, the per capita consumption of foreign tourists in Japan has never exceeded 20%, and it has been around 5% in most years, and has been maintained at the level of150,000 yen per person in recent years. The growth rate of the total number of tourists to Japan is much larger, especially from 20 12 to 20 15, with an annual growth rate of over 30%. Therefore, the main reason for the rapid expansion of Japan's tourism market is not the increase in per capita consumption, but the increase in the number of tourists visiting Japan.

It is worth mentioning that the growth rate of per capita consumption exceeds 10% in only two years, namely, 20 14 years and 20 15 years, with the growth rates of 10.6% and 16.5% respectively. I believe everyone can guess the reason behind this, and it is also due to the contribution of China tourists.

Around 20 15, influenced by the comprehensive factors such as the depreciation of the yen, a "buying frenzy" broke out among Japanese tourists visiting China, and the per capita consumption increased abnormally in the past two years. However, after the yen exchange rate returned to normal level, the per capita consumption amount began to stabilize, and in recent years it has stabilized at around 6.5438+0.5 million yen per capita.

Before 20 14, Korean tourists have been the main force of foreign tourists to Japan, and the number is far ahead of other countries. However, since the Japanese government opened individual tourist visas to Japanese tourists in 2009, the number of Japanese tourists visiting China has gradually increased.

20 15 "buying frenzy" has completely ignited the enthusiasm of Japanese tourists to travel to China. In 20 15, the number of Japanese tourists to China reached 4.99 million, an increase of 107% compared with 20 14, thus surpassing South Korea to become the country with the largest proportion of foreign tourists visiting Japan every year. In 20 19, due to various factors, the number of Korean tourists to Japan dropped sharply. Fortunately, however, the number of Japanese tourists to China continues to grow at a high speed, so that the number of Japanese tourists to Japan has not declined, but has maintained a small increase.

However, due to the sharp drop in the number of Korean tourists visiting China in 20 19, Japanese tourists occupy a more important position in Japan's travel to Japan. In 20 19, the number of Japanese tourists visiting China was 9.594 million, accounting for more than 30% of the total number of tourists visiting Japan. South Korea, ranked second, only accounted for 17.5% of the total number of visitors to Japan, which was cut a lot.

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Because of its geographical proximity, similar culture, complementary sightseeing and convenient consumption, Japan has always been called the back garden of China tourists. Compared with European and American countries, Japanese culture is similar to that of China. Ordinary China people can easily accept the Japanese cultural environment and find a familiar sense of history in Japan. In addition, young people in China are keen on Japanese animation and fashion, and the attraction of Japan is increasing day by day. Even after the epidemic, people who have been suppressed for a long time are more willing to go to neighboring countries such as Japan.

For Japanese, China tourists have become the most important tourist group, far more important than any other country. It can be expected that after the epidemic, Japan will also formulate corresponding tourism incentive policies for China tourists. Are you looking forward to it? Tell me about it ~

Above.

Article source: Titanium Media APP