Traditional Culture Encyclopedia - Tourist attractions - The curriculum of Hainan Vocational and Technical College of Economics and Trade

The curriculum of Hainan Vocational and Technical College of Economics and Trade

The college strives to optimize professional settings, strengthen connotation construction, use modern teaching methods, and carry out teaching activities with practice, practical training, and internship as the core content. There are currently 38 on-campus professional training bases, and have established It has established 94 off-campus internship training bases and 24 youth employment and entrepreneurship internship bases. It was the first among colleges and universities in the province to establish systems such as "off-campus career development mentors" and "on-campus professional mentor systems", and actively implemented the "ideological and political education into the network" work model, which has better promoted students' employment, entrepreneurship and success.

The college actively promotes the "multi-faceted, whole-process" talent training model integrating work and study, and has established long-term practical training internship and employment supply and demand relationships with more than 200 enterprises inside and outside the province, and has signed internship or order orders for students. Training agreements enable students to achieve full employment. In the past three years, the employment rate of college graduates has been above 92%, showing the "three highs" characteristics of "high employment rate, high satisfaction, and high matchmaking rate".

Tourism Management

Main courses: Introduction to tourism, tourism psychology, tour guide practice, physical training, travel etiquette, communication skills, basic knowledge of national tour guides, tourism policies and regulations, travel agency management Practice, tourism planning practice, tourism marketing, tourism e-commerce, tourism public relations, introduction to hotel management, exhibition planning and management, tourism service English, Hainan attractions explanation, Hainan tourism English, tourism operation and management practical copywriting, tourism Route design, Hainan ecology and marine tourism, etc.

Employment direction: Graduates can engage in service reception, secretarial work, public relations marketing, development, management, etc. in international travel agencies, convention and exhibition centers, tourist attractions (spots), golf courses, and tourism-related departments. . It can also be used in high-star hotels and international cruise ships to engage in front-line reception services and grassroots services in the front office, guest room department, catering department, recreation department, public relations and sales department, human resources department, hotel property department, business center and other departments. management work.

Hotel Management

Main courses: Introduction to Tourism, Introduction to Hotel Management, Hotel Public Relations, Beverage Knowledge, Hotel Front Office and Guest Rooms, Hotel English, Hotel Information System and Management , hotel marketing practice, hotel human resources management and front office service training, room service training, catering service training, physical and etiquette training, etc.

Employment direction: Can be engaged in front-line middle management of modern hotels, guest rooms, catering, business centers, recreation, lobby deputy managers, customer relations directors, marketing representatives, tourism administrative agencies, and management and services of tourist hotels Technical positions.

Golf service and management

Main courses: Introduction to golf, golf rules, golf caddy management, golf skills, golf club management, golf event organization and management, golf English, golf Lawn management, etc.

Employment direction: The main positions for graduates are caddy service and management positions in golf clubs, golf supplies marketing positions, golf event organization and management positions, course tour positions, golf referees, and golf coaches. and golf guide positions, etc.

Foreign-related tourism

Main courses: Foreign-related etiquette, foreign affairs management practice, tour guide (foreign-related) practice, travel agency management and practice, tourist attraction (spot) service and management, tourism laws and regulations , Foreign affairs reception English, foreign language simulated tour guide, intensive reading of tourism English, tourism psychology, tourism e-commerce, foreign affairs official document writing, introduction to foreign-related hotel management, introduction to tourism, tourism marketing, Chinese and foreign tourism culture, Mandarin and foreign language training, foreign affairs reception and Service training, body and makeup training, travel agency business training, tour guide business training, hotel service skills training, computer skills training, etc.

Employment direction: Can be engaged in foreign-related tour leaders, foreign affairs reception, tour guides, public relations management, office clerks, tourism in international travel agencies and local travel agencies (tourism companies), star hotels, government tourism administrative agencies, education departments, etc. Scenic spots (spots) and other service management and teaching training work.

International Business (Foreign Economics and Trade)

Main courses: International Trade, International Finance, International Business Law, International Trade Geography, International Trade Practice, Foreign Trade Correspondence, Spoken Business English, Intensive reading of business English, document English, foreign trade document certification practice, customs declaration practice, cargo transportation and insurance, marketing, e-commerce, etc.

Employment directions: Import and export business personnel and clerks in various professional foreign trade companies and enterprises and institutions with import and export rights; staff in international and domestic marketing; government foreign trade management departments, foreign trade enterprises in foreign trade business Management staff; operation management and operational positions of various circulation enterprises.

Customs declaration and international freight

Main courses: international trade, international finance, international business law, international trade geography, international trade practice, foreign trade correspondence, document English, spoken business English, cargo Transportation and insurance, HS commodity classification, foreign trade document certification practice, customs declaration practice, cargo transportation agency practice, introduction to e-commerce, etc.

Employment directions: business staff of various international freight service companies; staff of import and export customs declaration business (those who have obtained customs declaration qualifications); business staff of various foreign trade companies and production enterprises with import and export rights ; Business management and operational jobs in various circulation enterprises.

Marketing and Planning

(Market Direction)

Main courses: Principles of Economics, Principles of Accounting, Marketing, International Marketing, Consumer Behavior, Product management, sales skills, advertising and promotion, distribution management, introduction to e-commerce, Internet marketing, money and banking, corporate relations, statistical principles, economic law, consumer behavior, market research and forecasting, logistics management, International trade practice, etc.

Employment direction: Can be engaged in specialized work in manufacturing enterprises, service industry, banking industry, insurance industry, etc.; commodity marketing work in modern shopping malls, supermarkets, chain operations, franchises and other organizations; marketing in various enterprises, Secretarial, public relations, foreign trade, market management and other work; industrial and commercial enterprise commodity promotion work; market research and marketing planning work, etc.; sales agent work for various commodities, etc.

Chain operation management

Main courses: Principles of Economics, Principles of Accounting, Marketing, Introduction to Retailing, Consumer Psychology, Basics of Wholesale, Sales Skills, Advertising and Promotion , distribution and channel management, introduction to e-commerce, product management, retail strategic management, retail service management, chain operation management, statistical principles, retail market survey and forecast, logistics management, store operation management, etc.

Employment direction: Can be engaged in commodity marketing work in modern shopping malls, supermarkets, chain operations, franchises and other organizations; senior sales representatives in the marketing of various domestic and foreign trade commodities; commodity promotion work in industrial and commercial enterprises; market research and Marketing planning work; sales agent work for various commodities, etc.

Logistics Management

Main courses: Introduction to logistics management, purchasing theory and accessories, warehousing and distribution management, supply chain management, cargo transportation and packaging, logistics information management, marketing, International trade theory and practice, operations research, logistics economic geography, financial management, introduction to e-commerce, commodity science, etc.

Employment directions: business agents, comprehensive logistics business planning and management personnel in industrial and commercial enterprise logistics centers and third-party logistics companies; employment positions at logistics nodes such as supermarkets; integrated logistics information system application operators and management personnel; Business purchasing personnel; distribution center front-line management personnel; logistics comprehensive business planning and management personnel, etc.

Accounting (foreign-related direction)

Main courses: basic accounting, financial accounting, foreign trade accounting, international trade theory and practice, economic law, statistical principles, tax law, international settlement, cost Accounting, financial management, etc.

Employment direction: Can be engaged in accounting, auditing, financial management, etc. in foreign-funded enterprises, foreign trade companies, production enterprises with import and export rights, and other enterprises and institutions.

Accounting (Accounting and Statistical Accounting)

Main courses: basic accounting, financial accounting, cost accounting, financial management, accounting computerization, statistical principles, statistical forecasting and decision-making , economic analysis software, etc.

Employment direction: Can be engaged in accounting and statistical accounting, market research and marketing planning, financial analysis and other related work for various enterprises and institutions.

Computerized accounting

Main courses: basic accounting, financial accounting, cost accounting, financial management, office software, auditing principles, computerized accounting, network technology, etc.

Employment direction: Can be engaged in computerized accounting work such as financial management, cashier, accounting, cost accounting, etc. in various enterprises and institutions, as well as computer operation, maintenance, information processing, etc. in various enterprises and institutions. Work.

Investment and Financial Management (International Financial Practice Direction)

Main courses: Money and Banking, Introduction to International Finance, Import and Export Credit Practice, Foreign Exchange Bank Accounting, International Trade, International Investment, E-commerce, etc.

Employment direction: Can be engaged in international finance or international trade business in banks and non-bank financial institutions, foreign trade companies, production enterprises with import and export rights, and other enterprises and institutions.

Investment and Financial Management (Financial and Insurance Practice Direction)

Main courses: Money and Banking, Principles of Insurance, Bank Credit Practice and Management, Insurance Practice, Personal Property Insurance, Securities Investment , insurance sales skills, consumer psychology, etc.

Employment direction: Can be engaged in financial and insurance business and management work in banks, trust asset management companies and other non-bank financial institutions, insurance companies and other financial institutions.

Investment and Financial Management (Securities Investment and Futures)

Main courses: Investment Science, Securities Investment Practice, Financial Securities Regulations, Securities Investment Technical Analysis, Financial Accounting, Securities Investment Information System Application, brokerage practice, asset evaluation, etc.

Employment direction: Can be engaged in securities, futures investment and operation management of banks, securities companies, fund management companies, and futures brokerage companies, as well as external investment and securities management of joint-stock companies, securities regulatory agencies and other enterprises and institutions. Waiting for work.

Audit practice (CPA direction)

Main courses: basic accounting, financial accounting, financial cost management, auditing principles, corporate financial auditing, tax law, economic efficiency auditing, computer calculations Chemical accounting, asset evaluation, etc.

Employment direction: Can be engaged in auditing, accounting, financial management, etc. in accounting firms, tax accounting firms and other audit institutions, enterprises, institutions, and government departments

Taxation (Certified Tax Agent)

Main courses: Finance, introduction to taxation, tax management, tax planning, tax agency, tax-related laws, accounting basics, financial accounting, cost accounting, financial management , tax inspection, tax simulation experiment, corporate tax practice, etc.

Employment direction: Can be engaged in tax planning, tax agency, tax consulting, tax consultant, accounting business processing and auditing, forecasting of financial activities in tax accounting firms, enterprises and institutions, Analysis and decision-making and handling of other tax-related matters.

Computer Information Management

This major starts from the second year, and students can choose to study in the "Software Design" or "Business Management" major according to their own characteristics.

Main courses: C language programming, database principles and applications, computer network technology, web page production, image processing, VB programming, information system design, office software, multimedia technology, computer assembly and maintenance, professional English, economic principles, financial accounting knowledge, ERP principles and practices, e-commerce practices, human resources management, information retrieval, etc.

Employment direction: Information processing technology work in enterprises and institutions, programmers, computer maintenance and computer room administrators, website production and maintenance personnel, database technicians, computer information and network security personnel and other positions; administrative positions Positions include office clerks, network editors, ERP operators, project development managers, archive information managers, library managers, etc.

E-commerce

The teaching of this major starts from the second grade, and students choose to study in the professional direction of "Marketing Management" or "Website Technology" according to their own characteristics.

Main courses: Introduction to e-commerce, marketing, online marketing, electronic transactions, logistics and distribution, office software, computer network technology, web page production, graphic images, e-commerce website construction, database applications, professional English , business application articles, economic principles, international trade practice, customer relationship management, promotion and negotiation, chain operation, etc.

Employment directions: e-commerce website planning and design personnel, online advertising design and production personnel, website artists, e-commerce backend programmers; administrative office clerks, online editors or reporters, marketing personnel, Internet Positions such as marketing planning and management personnel, shopping mall or supermarket management personnel, etc.

Computer Network Technology

(Network Security and Management)

Main courses: Electrical Technology, Principles of Computer Composition, C Language, Microcomputer Assembly and Maintenance, Local Area Network Construction and management, database principles and applications, integrated wiring, web design, graphic images, information security, network databases, peripheral principles and maintenance, safety regulations, network engineering supervision, etc.

Employment directions: Hardware assemblers in computer manufacturers, computer room administrators, database administrators, information center network administrators in enterprises, institutions and institutions, digital product maintenance workers, computer product and information security product marketing, Positions such as service personnel and computer network project supervisors.

Computer multimedia technology

(Film, television and online advertising design direction)

Main courses: Basics of computer application, introduction to computers, C language, multimedia technology, Photoshop, Courses such as web page production, 3DMAX, CorlDraw, graphic composition, basics of advertising design, database applications, photography and video technology, audio and video editing, multimedia software design, engineering drawing, etc.

Employment directions: staff of audio-visual education centers in education or training departments, multimedia product (courseware) development and production personnel, TV station film and television editors, design and production personnel of advertising companies, website artists, and online advertising design and production personnel Waiting positions.

Business English (Foreign Trade English)

Main courses: College English, Business English, Foreign Trade English Correspondence, Foreign Trade Documents in English, Foreign Trade English Negotiation, Import and Export Trade Practice, International Finance , marketing, international business law, customs declaration practice, international freight, etc.

Employment direction: Can be engaged in the import and export trade activities of various import and export trading companies, freight forwarders, customs declaration agents and foreign-funded enterprises; foreign-related business contacts, reception and English secretarial services for other enterprises, agencies and groups. Work. Job positions: foreign trade document clerk, foreign trade salesperson, foreign trade merchandiser, customs declarer, freight forwarder, etc.

Business English (Financial English)

Main courses: College English, English listening and speaking, international trade practice, accounting principles, currency and banking, international finance, financial English, accounting English , foreign trade English documents, foreign exchange management, securities investment, futures and options, etc.

Employment direction: Can be engaged in international financial business and management in securities, futures, foreign exchange, banks and other enterprises, non-bank financial institutions and foreign trade departments. Job positions: international settlement clerk, foreign trade document clerk, corporate cashier, cashier, junior accountant, etc.

Business English (Logistics English direction)

Main courses: Logistics English, Business English, Foreign Trade English Negotiation, Foreign Trade English Correspondence, College English, Modern Logistics Management, Logistics Distribution, Warehousing Management , distribution management, import and export trade practices, international marketing, foreign trade document certification practices, etc.

Employment direction: Can be engaged in practical work in business negotiation, procurement, distribution, delivery, etc. in foreign logistics centers, foreign trade enterprises, domestic logistics enterprises, distribution centers, shopping malls, supermarkets, etc. Job positions: junior logistics clerk, foreign trade freight forwarder, buyer, foreign trade document clerk, etc.

Tourism English

Main courses: College English, English listening, tourism spoken English, tourism English, hotel English, travel agency management, tourism marketing, overview of source countries, tourism companies** *Relationship science, introduction to hotel management, front desk, guest room, catering service and management, tourism conference management, tourism etiquette, second foreign language (Korean, Japanese, French, Russian), etc.

Employment direction: Practical work in various tourism management departments, travel agencies, scenic spots, hotels, convention and exhibition centers and other types of enterprises and units related to foreign tourism and conference affairs; Job positions: English tour guide, English interpreter, Foreign public relations, foreign marketing, administrative clerks, hotel front desk, guest rooms, catering grassroots management personnel, etc.

Travel Japanese

Main courses: basic Japanese, listening, speaking, tourism Japanese, hotel Japanese, travel agency management, tourism marketing, front desk, guest room, catering service and management, customer source Country overview, tourism public relations, introduction to hotel management, tourism conference management, tourism etiquette, second foreign language (Korean, English, French), etc.

Employment direction: Practical work in various tourism management departments, travel agencies, scenic spots, hotels, convention and exhibition centers and other types of enterprises and units related to foreign tourism and conference affairs; Job positions: Japanese tour guide, Japanese commentator, Foreign public relations, foreign marketing, administrative clerks, hotel front desk, guest rooms, catering grassroots management personnel, etc.

Applied Korean (tourism and hotel direction)

Main courses: basic Korean, Korean listening, Korean speaking, tourism Korean, hotel Korean, travel agency management, tourism marketing, overview of source countries , front desk, guest room, catering service and management, tourism public relations, introduction to hotel management, tourism conference management, tourism etiquette, second foreign language (English, Japanese, French), etc.

Employment direction: Practical work in various tourism management departments, travel agencies, scenic spots, hotels, convention and exhibition centers and other types of enterprises and units related to foreign tourism and conference affairs; Job positions: Korean tour guide, Korean interpreter, Foreign public relations, foreign marketing, administrative clerks, hotel front desk, guest rooms, catering grassroots management personnel, etc.

Tourism handicraft design and production

Main courses: design sketch, design color, composition, decoration basics, calligraphy, photography, logo design, font design, CI design, graphic design, layout Design, packaging design, advertising design, computer art design, product design expression techniques, computer art design, handicraft (sculpture) design and production, tourism handicraft application design, etc.

Employment direction: You can engage in related work in manufacturing enterprises, scientific research departments, design departments, art academies and other departments across the country related to handicrafts, gifts, and souvenirs.

Art design (export commodity packaging design direction)

Main courses: design sketch, design color, composition, decoration basics, calligraphy, photography, logo design, font design, CI design, Graphic design, layout design, export product packaging design, computer art design, etc.

Employment direction: You can engage in related work in relevant foreign trade companies, packaging, design companies, advertising companies, research institutes, art academies and other departments across the country.

Art design (export product advertising design direction)

Main courses: design sketch, design color, composition, decoration basics, calligraphy, photography, logo design, font design, CI design, Graphic design, layout design, illustration design, export product advertising design, advertising planning, computer art design, etc.

Employment direction: Can be found in relevant foreign trade companies, design companies, advertising companies, research institutes, and art academies across the country Schools and other departments are engaged in related work.

Art Design (Brand Design and Management Direction)

Main courses: Design Sketch, Design Color, Composition, Marketing, Advertising, Introduction to Design, CI Design, Brand Design, Advertising design, packaging design, brand management, display design, decoration basics, calligraphy, photography, logo design, font design, graphic design, etc.

Employment direction: Can be found in relevant enterprises, institutions, research institutes, Art schools and other departments are engaged in related work.

Fashion Design (Export Fashion Design and Performance Direction)

Main courses: sketching, color, calligraphy, commercial photography, image design, fashion show, performance choreography, physical foundation, costume design , clothing pattern making, clothing production, clothing display, business etiquette, computer art design, etc.

Employment direction: Can engage in related work in relevant foreign trade clothing enterprises, clothing design and clothing performance training units, clothing design training units, art academies and other departments across the country.

Mechatronics Technology

Main courses: Mechanical Drawing, Mechanical Engineering Fundamentals, Electrical and Electronic Technology, Hydraulics and Pneumatics, Mechanical Equipment Maintenance, Electrical Control and Programmable Controllers.

Employment direction: Can be engaged in the organization and implementation of installation, commissioning, operation and testing of electromechanical equipment, technical transformation of electromechanical equipment, operation management of power supply systems, technical management of electromechanical equipment, etc.

Automotive inspection and maintenance technology

Main courses: mechanical drawing, automotive mechanical foundation, automotive application materials, automotive electrical and electronic technology, automotive engine construction and maintenance, automotive chassis construction and maintenance, Automobile fault diagnosis technology, etc.

Employment direction: Can be engaged in technical and management work such as automobile production, inspection and maintenance, service management, automobile sales, etc. in automobile transportation companies, automobile maintenance companies, automobile inspection stations, automobile service companies, etc.