How to improve the lifestyle of rural tourism?

"5+2" mode is a new short-term vacation mode in recent years, that is, five days of busy and tense urban working hours represent urban life, and two days of relaxed and comfortable weekends represent rural life. "5+2" comprehensive life mode, that is, to create an ecological suburban life in the city, is the dream pursuit of people who have lived in a noisy city for a long time. With the gradual improvement of living standards, modern people pay more and more attention to the quality of life, but they want to return to nature, get close to nature, avoid the noise of the city, and don't want to be too far away from the prosperity of the city. 5+2 can meet people's psychological needs of returning to nature and enjoy the prosperity and convenience of the city. Completely separate work and life, and let life be outside of working hours, and there will always be an expectation at your fingertips. ●●●? Under this model, leisure agriculture and rural tourism have ushered in unprecedented development opportunities. Then, how to solve a series of problems such as product characteristics, quality, quantity, sales, investment benefit and sustainable development, and realize the opportunities brought by the "5+2" lifestyle?

1, there must be industrial support: that is, ecological farms and family farms are not just eating and playing cards, which is the characteristic of more than 95% of ecological farms in the past. So in winter and spring, business is almost closed, and it is difficult to operate for a long time. The solution is to have its own industrial management, such as deep processing of breeding, planting and greening, and sell its own products all the year round. This is the best mode at present.

2. The industry to be operated should have its own characteristics: for example, breeding can be used to breed wild animals, catering is characterized by game, freshness and self-production, and planting is mainly based on green tree species (the benefits are many times higher than fruits).

3. The projects in the industry should form an ecological cycle, with high efficiency and energy saving. It can not only achieve the best effect in quality and quantity, but also produce the best economic and ecological benefits. At the same time, through the ecological cycle, the industrial chain will be extended and many income channels will be increased.

4. Adopt the mode of ecological farm breeding → planting → special catering → rural tourism → deep processing of products, declare government support funds and invest in many ways.

After years of rural tourism research and project landing, Zhi Ming Tourism has put forward five major ideas to enhance rural tourism? 1, theme promotion, dig deep into the local cultural connotation, and create a unique theme of rural tourism development. There are villages with beautiful mountains everywhere. Digging deep into the local historical and cultural connotation and retaining homesickness have become the most important core attraction for rural tourism to stand out. Through cultural combing and cultural excavation, we can find the cultural elements that best represent and embody the essence of tourism projects, and refine and reconstruct them through tourism techniques, forming a special and unrepeatable theme for the project and finally injecting it into tourism projects.

2. Develop and promote all-round development and form a sustainable business operation mode. Nowadays, the development of rural tourism involves not only tourism and agriculture, but also the comprehensive development trend is obvious. Taking agriculture as the leading factor, we will integrate more than three related industries and supporting industries, such as industry, tourism, real estate and commerce, and form a multi-functional, compound and innovative industrial combination. The comprehensive development of rural tourism involves a series of problems such as agriculture, farmers, countryside and land, and it is often necessary to coordinate the core interests and demands of the government, construction operators, partners, farmers and customers to form a comprehensive plan. How to allocate planning elements systematically, comprehensively and reasonably; How to solve the investment and financing problems of investors; How to arrange the profit structure of investors; How to import resources and partners for common development; How to solve the problems of agriculture, countryside and farmers; How to arrange the government's support factors; How to meet the market demand of consumers and a series of solutions are integrated to form a systematic business operation scheme, not just a planning scheme.

3. Product upgrades According to different rural tourism projects, targeted product upgrades are carried out. After years of development, rural tourism has developed from the initial sightseeing agriculture to the stage where leisure agriculture and rural vacation coexist. Therefore, it is necessary to improve the layout of tourism products and formats and accelerate the transformation of tourism elements from sightseeing to leisure, experience and vacation. Sightseeing agriculture has the best natural resource attribute, and its products are close to people's daily life, such as picking fruits and enjoying flowers. It occupies the mainstream in the market, but it needs to improve its entertainment mode and added value according to market demand. Leisure agriculture is a commercial structure composed of a series of consumption, which is more targeted and thematic and has a higher revisiting rate. This kind of project pays more attention to the processing of agricultural products, DIY production of derivative agricultural products and agricultural handicrafts, and the experience of farming culture, which can be further developed into a comprehensive tourist resort. Rural holiday is a kind of sustainable consumption, which covers various elements of sightseeing agriculture and leisure agriculture, including rural pastoral tourism, rural folk customs and leisure villages. And it has stronger vitality. This kind of project is based on large agricultural resources, and the development direction is healthy lifestyle and safe and healthy agricultural products customization.

4. Improve infrastructure, increase infrastructure construction and provide a good consumption environment. Perfect infrastructure construction is the foundation of tourists' happiness and peace of mind. For rural areas, from the ecological environment of the whole village to the toilet, healthy construction should permeate all aspects of rural tourism, such as eating, living and traveling. Toilets are an important part of infrastructure construction, and we should focus on solving the toilet problem in combination with the "toilet revolution" carried out nationwide. Improve the rural hydropower structure and actively solve the problem of water supply and power supply caused by too many tourists. Reasonably develop parking lots to solve the parking problem of tourists, and try to provide wireless wifi in some rural areas where conditions permit.

5. Improve the professional team and realize refined management. First of all, we should cultivate a group of professionals who understand agriculture (to ensure the continuity of agricultural themes and landscapes, agricultural products production, etc.). ), tourism (to ensure the effective operation of tourism) and hotel management; Secondly, we should have a full-time professional team of product research and development, constantly upgrade product research and development, and get rid of homogenization; Finally, there must be a group of professional operation teams to build brands, conduct marketing, daily management, design exclusive sales channels, chain operations and so on.