Sports have become the reason why more and more young people travel.

At the beginning of 2022, it is not far from the Spring Festival holiday. Driven by the popularity of Beijing Winter Olympics, the hottest theme tour at present is sports tourism.

Ctrip's "Insight into the New Trend of 202 1 User Travel" released recently shows that under the background of the normalization of the epidemic, the travel mode of 202 1 the whole country continues to change, one of which is that the pace of travel is more outdoor. Sports tourism, led by hiking, has developed rapidly in the past year and has gradually become an indispensable and important option for people's daily leisure and vacation.

Last year, a study on sharing content in the community on the Mawei platform found that sports have become the reason for more and more young people to travel, just like eating in a city a few years ago.

Skiing is the hottest sport.

Go-karting in Guangzhou Sunac Sports World is very popular with young people.

In recent years, playing golf in a city has attracted a large number of young people.

Teenagers love shooting.

Guangzhou Rongchuang Sports World

Orders increased by more than 80%.

Sports tourism has ushered in the era of popularization.

With the approach of the Spring Festival holiday, skiing in the middle of winter has become the most anticipated trip for many tourists. Looking at the major platforms, the orders of ski resorts integrating skiing and vacation have exploded recently.

China tourism academy's Report on the Development of Ice and Snow Tourism in China (202 1) shows that the demand structure of ice and snow tourism in China is more inclined to Zhou Bianyou, family outing and go on road trip, and the ice and snow tourism dividend is gradually benefiting more people such as the elderly, teenagers and low-income groups. It is estimated that by 2025, the number of ice and snow tourists in China will exceed 500 million.

In addition to skiing, the broader market potential of sports tourism is gradually being released. Tourists' choice is no longer blindly following the trend, but mainly based on outdoor sports experience. The theme tour brought out by the interest circle has gradually become prominent, and the "play-driven" effect of tourism has become more and more obvious.

According to statistics, in 20021year, the order of sports tourism products on Ctrip platform increased by more than 80% year-on-year. Among them, the most popular hiking orders increased by19 compared with 20 19. Compared with previous years, theme tours are more inclined to professional circles, and lightweight outdoor tours mainly around are growing rapidly. Short-distance hiking products in two or three days performed outstandingly, which doubled compared with 2020.

Escape from the hustle and bustle of the city, get close to nature at home, and let sports tourism "out of the circle" successfully. The data shows that in Ctrip station last year, the search volume of "camping" increased 8 times year-on-year. Exquisite camping has not only become a favorite of the post-80 s and post-90 s, but also a popular choice for urban residents to take their babies for a walk nearby. The proportion of parent-child camping is as high as 60%.

In addition to skiing, hiking and camping mentioned above, the appeal of other sports to young people is also increasing as a whole. According to the data of Mahoneycomb community, the proportion of sports-related content in its station increased by nearly 49% in 20021year compared with the same period in 2020. Among young people, it is common to use a sport on weekends to release stress, make friends and even "go to a city to do a sport".

Alibaba 202 1, the eleventh issue of Holiday Tourism Trend Report, also indicated that during the National Day last year, the bookings for surfing, diving and other activities increased by more than 200%, and hiking and rock climbing increased by more than 13 times.

As pointed out in China Sports Tourism Consumption Big Data Report (202 1), at present, the era of sports tourism popularization has arrived.

Guangdong people are willing to lead the country in sports tourism.

High-quality comprehensive destinations give birth to "sports social fever"

The "China Sports Tourism Consumption Big Data Report (202 1)" (hereinafter referred to as the "Report") jointly released by china tourism academy and Ma Honeycomb Tourism shows that with the continuous promotion of the healthy China strategy, the integration of sports and tourism has become the mainstream trend, and sports tourism has become a new strategic support point for tourism to achieve high-quality development.

Speaking of the enthusiasm of sports tourism, Cantonese people can be said to be rich. According to some data, at present, the sports tourism market in China is gradually expanding. In the first half of 20021the search popularity of "sports tourism" increased by 1 15% compared with the same period of last year, with the fastest growth in South China and East China, with an increase of 36% in South China. According to the report, Guangdong tourists' desire for sports tourism accounts for 15% of the total, surpassing Beijing and Shanghai.

It is understood that as a major sports province, Guangdong has two major sports IP(CBA, Super League) professional teams, attracting many domestic and foreign fans to watch the game every year. Various international sports events and well-known events hosted by Guangdong Province have also contributed to the in-depth cooperation between sports and tourism resources.

According to the "Guangdong Province National Fitness Implementation Plan (202 1-2025)" recently issued by the Guangdong Provincial People's Government, by 2025, the per capita sports area will reach more than 2.6 square meters, the Pearl River Delta region will achieve full coverage of 10 minute fitness circle, and other regions will optimize and upgrade 15 minute fitness circle. The total size of the sports industry will exceed 900 billion yuan. Guangdong sports tourism has ushered in a double favorable period of market and policy.

The relevant person in charge of Guangzhou Sunac Cultural Tourism City said that with the arrival of the era of national fitness and mass tourism, "tourism sports" will become a new engine for tourism development in the new era and a new bright spot in the field of tourism and leisure. As a new form of paradise dedicated to promoting the integrated development of "tourism and sports" and taking sports as the theme, Lv Wen City of Sunac Guangzhou mainly creates rich ice and snow activities around the core of the competition. By continuously promoting the popularization and development of ice and snow sports in South China, we will absorb more upstream and downstream enterprises, industry associations and government resources to jointly create a high-quality development model of sports and tourism integration in Guangdong.

It is reported that Guangzhou Sunac Lv Wencheng has the largest indoor skiing theme park in South China, Guangzhou Sunac Ice and Snow World, Guangzhou Sunac Sports World with many sports such as go-karting, rock climbing, trampoline and archery, and Guangzhou Sunac Paradise, an open people-friendly paradise. And many other theme parks that integrate sports, tourism, leisure and parent-child elements. In 2020, it became the first batch of "Typical Cases of Sports Service Complex" announced by the State Sports General Administration, and was awarded "National Sports Tourism Demonstration Base" by the State Sports General Administration and the Ministry of Culture and Tourism at the end of 2002/KLOC-0. Among them, Guangzhou Sunac Ice and Snow World not only meets the needs of Guangdong people to experience world-class ski resorts without leaving home, but also builds a South China ice and snow IP and ice and snow tourism micro-holiday destination around it, which has played a positive role in expanding the local ski community and broadening the interface of the southern ice and snow tourism industry.

It is reported that in Guangdong, high-quality sports tourism and leisure experience places can be seen everywhere. Shenzhen Mission Hills Ecological Sports Park is located in the national 5A Mission Hills tourist resort, covering an area of 220,000 square meters. It is a comprehensive theme park integrating eco-tourism, sports, leisure and entertainment in Shenzhen. The tennis center in the park is internationally famous, and there is a mountain cross-country bike lane as long as 10 km. Rentian Shanshui Dadi Art Park is located in Conghua, Guangzhou, and has related activities and competition venues with the theme of ancient post roads, such as orienteering, field competitions, activity exhibitions and RV exhibitions. Together with Sunac Lv Wen, it was awarded the "National Sports Tourism Demonstration Base" by the State Sports General Administration and the Ministry of Culture and Tourism at the end of last year.

In addition, Guangdong also has a national sports tourism demonstration base focusing on ecological beauty, such as the original ecological tourist area in Gulong Gorge, Qingyuan. Zhuhai Binhai Sports Park (City Living Room Station), which just opened in June 5438+February last year, has 6 beach volleyball courts, 6 beach volleyball courts and 1 beach football field, which is a new place for beach sports. ...

China Sports Tourism Consumption Big Data Report (20021) holds that young people in the new era, as the main participants in sports tourism, pay more attention to their "sports socialization" function, which is also an important reason for the growing popularity of sports tourism. One-stop social sports and entertainment venues, various sports and leisure parks, and trendy sports blocks have become popular punching places among online celebrities. It is the most fashionable social experience to experience VR, bowling, baseball, billiards, archery, squash, retro skating, secret room, racing, curling and real-life laser battlefield with friends on weekends. More and more people spend their holidays by burning calories, and incorporate sports hobbies into their travel, which explains "another kind of socializing" and "another kind of relaxing holiday".

The insiders believe that the food, drinks, performances, live events and other contents provided in such occasions are more conducive to promoting socialization through sports and leisure, thus showing great consumption potential.

The report pointed out that in the future, sports tourism should further focus on the new characteristics and new trends of mass sports tourism consumption, and cultivate more projects that integrate tradition and modernity, fashion and classics, and mass and minority to meet the growing demand for diversified sports tourism. (Liu Xingyu)