The purpose and significance of the music festival

The purpose and significance of the music festival

Why do young people get together to go to music festivals? First of all, the national holiday system provides fertile soil for outdoor music festivals. During the three-day holiday, if you go out to travel, it is inevitable that you will borrow annual leave in the long queue. Once out of town, I was stuck in expressway for a short time. A party in the city is nothing more than eating, drinking and singing. There are just such occasions, music, lawns, handsome guys and beautiful women, and young artists.

This kind of atmosphere is not always there, at least in Beijing, it is as difficult to find a sunny day as the weather. So we saw a collection of various subcultures at the music festival, such as punk, hip-hop, cos, geeks and so on. So strawberry is not only an outdoor music festival in this sense, but also a super party with music as the theme. In fact, so are they.

Therefore, fans who really appreciate music will gather in front of the stage, waving their hands, shaking their bodies and feeling the charm of live music; Others spread picnic mats on the lawn a little farther away, eat and play cards with friends, or just lie on the lawn and enjoy the sunshine and breeze (it's really windy this year). Fortunately, the Canal Park is big enough for everyone to go their own way. Only going to the toilet is an eternal problem.

To say that this group of people is * * *, I'm afraid it can only be summarized with a heart that is not completely old. From the literary uncle in his 40 s and 50 s, to the little father and mother pushing a stroller, to the high school students with acne all over their faces, everyone is temporarily out of the mature and sophisticated living environment. Although youth is not used for consumption, it has become a consumer product here.

People spend money at this moment to prove that they are not young, but young. The driving force of this kind of consumption has become more diverse and complex in the social network era. More targeted observation is needed to understand how the young self is defined in everyone's mind, but as far as a group is concerned, meeting their most basic needs has become the starting point for businessmen to write planning cases.

A new generation of young people have not experienced the years of collective life, grew up in communities lacking civic organizations, and formed their own connection with society in a fixed range of interpersonal relationships and semi-open online social interaction. If you ask what is the spirit of the times, this may be the first circle that needs to be drawn to describe this generation.

The outdoor music festival is the product of the catalytic action of the unstable factors of the times, which not only declares itself, but also declares the existence of these factors. Therefore, in this sense, the outdoor music festival in China is a special form different from foreign music festivals.

Therefore, the significance of outdoor music festival is not only commercial value, but also social significance. If you stand in the perspective of future generations, it will be a perfect observation object. But for us, this is exactly what we want to attend, a big party.