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How to communicate with customers in tourism sales

Communicate with customers in the way they like. Communication is a very important link in selling big customers. What kind of marketing words and communication skills to use depends on specific things. Below I have compiled the skills of communication between tourism sales and customers for your reference.

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1, avoid arguments

When salesmen communicate with customers, we are here to promote products, not to participate in debates. You know, arguing with customers can't solve any problems, it will only arouse customers' disgust. Sales staff must first understand that customers have different understandings and views on insurance, and allow others to speak and express different views; If you have a heated argument with your customers on purpose, even if you have the upper hand and win, you will be very happy, even if you refute your customers until they are speechless, torn to pieces, blushing and ashamed, but what do you get? It is the loss of customers and business. Never forget your career and what you have done as an identity. Do sales, do big customer sales, and avoid quarrels.

2. Avoid asking questions

When communicating with customers, salespeople should understand and respect customers' ideas and opinions, and know that others have their own interests and cannot force them. He bought insurance, which shows that he has money and insurance awareness. He doesn't buy insurance, which means he has a reason. He is not allowed to talk to customers by asking questions. As the seller said: Why not; Why not? By analogy, talking to customers in a questioning or interrogative tone is a sign of the seller's impoliteness and disrespect, which hurts the feelings and self-esteem of customers the most. Remember! If you want to win the favor and appreciation of customers, do sales, do big customer sales and don't ask questions.

3. Avoid commands

When talking with customers, salespeople should smile more, be kind, speak softly, communicate with customers in the tone of consultation, negotiation or negotiation, and never talk with people in the tone of command or instruction. People are self-aware and self-evident. If you want to know your position in the customer's mind, you need to always remember that you are not the leader and superior of the customer, and you have no right to tell the customer what to do, give orders and give orders; You are just an insurance salesman, one of his financial advisers. Do sales, do big customer sales and avoid orders.

4. Avoid showing off

When talking about yourself when communicating with customers, you should introduce yourself realistically, with a little praise, and never get carried away and brag about your origins, knowledge, wealth, status, achievements, income, etc. This will artificially create a gap and distance between the two sides. You should know that between people, head to head is the closest; Pockets and pockets are farthest. If you show off your income again and again, the other party will think that you are selling insurance to earn my money, not giving me protection.

5. Avoid being straightforward

Salespeople should master the art of communicating with others. There are thousands of customers from all walks of life. Their knowledge and views are different. When we communicate with him, if we find that there is something wrong with his understanding, don't directly point out that he is not? That's not right either? Ordinary people are most afraid of losing face and embarrassment in front of everyone. As the saying goes: don't hit the face, expose people, expose weaknesses? , to avoid straightforward. Be sure to look at the people we are talking to, make our words meaningful, give people words according to people's needs, master the skills of conversation and the art of communication, do sales and make big customer sales, and give euphemistic suggestions.

Communication skills between tourism sales and customers 02

First, the basis of communication? Have customers in mind

First of all, we should have customers in mind, have a certain understanding of customers, know their situation, know what customers want and what they are interested in. If we know customers better than customers, see what customers can't see, think of what customers can't expect, and make customers feel that we are sincerely helping customers, then customers are willing to cooperate with you. On the other hand, I know nothing about customers, I don't know what customers want, I can't talk about the same topic with customers, and I can't tell you why customers want to know. Customers will feel that marketers are of little help to you, and it is difficult to carry on and cooperate. Therefore, it is the basis of communication to have customers in mind and understand customers.

Second, the key to communication? Think about customers.

For the sake of customers, truly stand in the customer's point of view, worry about the customer's urgency, and think about what the customer thinks. Most of them are ordinary people, ordinary people, and there are not many really interesting customers. What they want is how to get more returns with the least money. So what customers want is to save money, that is, more returns; We should first think about how to save money for customers and how to make them make money from the customer's point of view, instead of just considering how much money your company and your enterprise can earn. Only sincere emotion and service can make customers trust us, communicate better and make money better.

Third, communication should talk about human feelings? No friends, no sales.

Don't be so rigid in communicating with customers. Don't let others cooperate like friends you haven't seen for years. Non-cooperation is like the enemy of life and death. Many friends make the road easy. Make friends before doing business. This is especially true for marketing. To put it bluntly, marketing is the way of the world and interpersonal relationships. Therefore, it is very important to establish good interpersonal relationships with customers. Treat customers sincerely, understand their hobbies and basic information, and impress customers with human feelings. Once you become friends, customers will recognize you, and naturally it will be easier to recognize your products. Some salesmen are eager to clinch a deal, and constantly explain to customers that they must let them buy it, which will attract customers' resentment and is not conducive to future cooperation.

Third, be friends first, and then do sales? The human touch of communication

Communication with customers should not be rigid and business-like, but should be as human as possible. Make friends before doing business. Meeting is a friend. Why insist on cooperation? Is there a song to sing? Many friends make the road easy? This is especially true for conference marketing. To put it bluntly, the relationship between sales is interpersonal relationship, so it is very important to be honest with customers.

The basis of conference marketing is to establish customer files and an effective communication mechanism. Customer files are mainly personal hobbies, important anniversaries, etc. Establishing customer files and making friends with customers are not based on money, but on human feelings. Everyone is emotional. A piece of greeting card and a blessing are even more exciting, with human feelings, but sincerity is not in the ceremony. If you really become friends and recognize yourself, it will naturally be easy to recognize your products. Salespeople are always eager to make a deal when selling. Sometimes it is difficult for customers to accept different opinions at once. Left explanation and right explanation are easy to arouse customers' disgust. Only when customers accept your services and enterprises will they naturally buy products.

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