How to guard against herd mentality when consuming

People are gregarious animals, so people will always show a drift mentality consciously or unconsciously in their lives. In fact, this sentence is more appropriate to describe people's consumption behavior in economic life. In reality, many people's consumption behavior is always easily influenced by others' consumption behavior. In fact, this is the "herd effect" in economics. The flocks themselves are very scattered, and they usually rush blindly together, but once a sheep moves, other sheep will rush headlong into it without thinking, regardless of the possibility of wolves ahead or better grass not far away. Therefore, in reality, the "herd effect" is compared to a herd mentality, also known as the "herd effect". Generally speaking, herd mentality can easily lead to blind obedience, and blind obedience often leads to fraud or failure. "Herd effect" was originally a summary made by psychologists on the study of human behavior, but now it has been widely used by economists to study human economic behavior, especially human consumption behavior. "Herd effect" is used to describe the herd mentality of economic individuals. For example, when shopping, I like to go to a crowded store; When choosing tourist spots, they prefer hot cities and hot routes; When choosing brands, favor those brands with high market share. The "herding effect" is often two-way. In fact, this is the role played by the so-called "bad" role models and "good" role models. However, from a dynamic point of view, "herding effect" will eventually make the minority become the mainstream. In daily consumption, the herding effect is also particularly obvious. In reality, many people, especially many unmarried people, like shopping with friends, because friends have closer eyes and shopping is more fun. However, when choosing a shopping partner, you'd better pick some friends who are similar to your own spending power. On the contrary, shopping with partners whose spending power is higher or lower than your own will be affected by the "herding effect" and you can't help but make irrational behaviors that don't conform to your consumption habits.