Analysis of the influence of e-commerce on the business activities of tourism enterprises?

To improve the market positioning of tourism enterprises, China's tourism e-commerce started late, largely imitating the operation mode of foreign tourism websites, with serious redundant construction and lack of new ideas, and can provide consumers with less personalized and customized services. Therefore, in order to improve the satisfaction of tourism e-commerce to consumers. On the one hand, tourism enterprises, especially travel agencies, must strive for innovation in traditional business projects, seek new comparative advantages, keep pace with the times, constantly improve, perfectly combine traditional business models with e-commerce business model, create new service models, open up more consumer groups and increase more profit points; On the other hand, we should thoroughly investigate the market, understand consumers' needs, provide personalized and humanized services, improve the flexibility of tourism enterprises, expand the flexibility of tourism websites, increase the richness and comprehensiveness of tourism website information, and let consumers freely choose their own tourism products and enjoy the whole process of tourism services; Third, conform to the trend of the times, provide consumers with real-time interactive services, develop mobile e-commerce, dynamically meet the needs of consumers, learn from the practices of foreign travel websites, and establish perfect online after-sales service. Carry out after-sales tracking service, understand the new needs of consumers, grasp the tourism mentality of consumers, and launch more fashionable tourism products in time. Accelerating the cultivation of tourism compound talents Tourism e-commerce involves many aspects of knowledge such as e-commerce, tourism, information network and marketing. In the process of developing tourism e-commerce, we need compound talents who are proficient in e-commerce, tourism management and computer network technology. At present, the traditional education system in China has trained few talents in this field, which restricts the further development of tourism e-commerce. Therefore, it is a long-term systematic project to vigorously cultivate tourism e-commerce talents and provide talent reserves for the long-term development of tourism e-commerce in China. On the one hand, colleges and universities should adjust their professional training direction, offer courses related to tourism e-commerce, and cultivate tourism talents needed by the market; On the other hand, tourism colleges should change their ideas, conform to the requirements of the times, actively cooperate with universities and other educational and scientific research institutions, flexibly adopt various ways to train a large number of high-tech talents, and encourage students to participate in the research and development of e-commerce projects of tourism enterprises. Conditional educational institutions can also establish e-commerce research and training centers to train e-commerce technicians, provide technical consultation and project development for tourism enterprises. Tourism enterprises should make talent training plans, send employees to study and inspect for long, medium and short periods, improve their own quality and the overall cultural quality of enterprises, and lay a good foundation for enterprises to develop tourism e-commerce. The idea of guiding and cultivating people's online consumption is inseparable from the participation of consumers, and consumers' understanding of online marketing greatly affects the process of online marketing. Although the Internet penetration rate and the number of netizens in China have increased rapidly in recent years, the real proportion of online consumption is still very small, which hinders the development of tourism e-commerce. Compared with the United States, mail order and telephone order in the United States are more mature, credit cards are more developed, and consumers are used to using credit cards instead of cash transactions. In this environment, there will be no big obstacles to realize e-commerce. At present, China lacks such a good online trading environment, and people have a certain degree of distrust of online payment methods, but this is only one aspect. The key is that people don't have a deep understanding of the new thing of tourism e-commerce. Therefore, the development of e-commerce must mobilize consumers to participate extensively, and the government and enterprises should use public opinion tools to guide and cultivate people's new ideas in order to promote the rapid development of e-commerce.