Traditional Culture Encyclopedia - Tourist attractions - swot analysis. Can you give a practical example?
swot analysis. Can you give a practical example?
The following takes Xuzhou Kaiyuan Mingdu Hotel as a case to conduct SWOT analysis.
Xuzhou Kaiyuan International Hotel Management Company is one of the "Top 20 Chinese Hotel Industry Groups" and has been rated as "China's Famous Tourism Brand" and "China's Hotel Brand Pioneer".
Advantage Analysis (S)
①Superior geographical location. Xuzhou Kaiyuan Mingdu Hotel is located in Xuzhou City, a famous historical and cultural city in China, an outstanding tourist city in China, a national garden city in China, and the "Throughway to Five Provinces". It is located at No. 1 Huxi Road, Quanshan District, Xuzhou.
②Clear market positioning. As a high-end business hotel in Xuzhou, it has been put on our agenda to make full use of the hotel's geographical location, catering and conference facilities, tap the business customer market, and further transform the hotel's business facilities. Target high-end consumer groups.
③Sufficient customer source guarantee. Xuzhou is the center of the manufacturing, modern service and logistics industries in the Huaihai Economic Zone. Its economic status plays an important role in the northern Jiangsu region. With the development of the regional economy, Xuzhou has become an important business destination in the northern Jiangsu region.
Disadvantage Analysis (W)
① Professional management skills are not high. The current Kaiyuan Mingdu Hotel in Xuzhou has an imperfect corporate system, unstandardized management system, backward management ideas, superstitious experience management, neglecting system construction, and is accustomed to controlling the direction of the hotel's operating conditions through the leader's abilities and emotions.
② There is a lack of professional management talents.
③The hotel market is not standardized. This irregularity is mainly manifested in price-cutting competition among various hotels.
Opportunity Analysis (O)
① The arrival of the mass tourism era.
②The status of Xuzhou’s regional center is increasingly obvious.
③The hotel has good development momentum.
Threat Analysis (T)
① Major hotels are rushing to land, and competition is increasing.
②The market position of emerging hotels.
③Tit-for-tat marketing strategy.
Extended information
Limitations of the SWOT model
Like many other strategic models, the SWOT model has been proposed by McKinsey for a long time and has limitations of the times. sex. In the past, enterprises may have paid more attention to cost and quality, and enterprises may have placed more emphasis on organizational processes. For example, when electric typewriters were replaced by printers, how should they be transformed? Should it be a printer or other electromechanical-related products?
From the SWOT analysis, the advantage of electric typewriter manufacturers lies in electromechanics, but there are more opportunities to develop printers. As a result, some developed into printers and died miserably; some developed into razor production and were very successful. It depends on whether you want a growth strategy based on opportunities or a growth strategy based on capabilities.
SWOT does not take into account the initiative of enterprises to change the status quo. Enterprises can create the advantages they need by looking for new resources, so as to achieve strategic goals that could not be achieved in the past.
In the process of using the SWOT analysis method, you may encounter some problems. This is its adaptability. Because there are so many situations where SWOT analysis can be used, it must be adaptable. However, this can also lead to anomalies. Problems caused by basic SWOT analysis can be solved by more advanced POWER SWOT analysis.
Baidu Encyclopedia-SWOT analysis model.
- Related articles
- List of 4A-level tourist attractions in Henan Province 1 1 country
- How to arrange tourist accommodation in Putuo Mountain, Zhejiang Province?
- Introduction of tourist attractions in central Gansu and tourist attractions in western Gansu
- Where is the tourist resort in Yanming Lake? Is it fun?
- Morocco Travel Guide 20 17 Where is the fun in Morocco?
- Activities in Suzhou (Wuzhong) Taihu Lake Tourist Scenic Area
- Summary of the construction work of beautiful countryside in the first half of the year
- Yunnan Tourism Shangri-La to Balagezong
- What is the American Department of Chen Lu and Marbury?
- I'm getting married in August and want to have a sweet honeymoon with my husband. What are the places suitable for honeymoon in August?