How to plan tourist products in scenic spots?

Tourism planning is a creative process that relies on creative thinking, integrates tourism resources, realizes the optimal fitting of resources, environment, transportation and market, and realizes the development goal of tourism.

2. Basic tasks of tourism planning

In view of clear and specific objectives, we should form recreation methods, product contents, theme brands and business models, form unique tourism products, or comprehensively enhance and extend the vitality of old tourism products, or construct effective marketing promotion programs to promote tourism destinations to achieve good economic and social benefits in the near future. Tourism planning must be innovative and operable.

3. The importance of tourism planning

The in-depth development of tourism products and the satisfaction of market demand depend more on tourism planning, and the particularity of tourism behavior lies in that static tourism should be promoted by dynamic methods.

4. Tourism planning before tourism planning-tourism master plan

The introduction of tourism master plan before planning can solve the problems of in-depth investigation, accurate positioning of market, positioning of theme, positioning of image and establishment of core attractions; Integrate resources and markets to form attractive product forms; Implement strategies and action plans.

5. Tourism planning after tourism planning-deep tourism planning.

After the completion of tourism planning, further tourism planning is needed to transform the planning concept into products, projects and action plans. Relying on the tourism planning report, detailed planning and construction can be carried out.

6. Landing planning of tourism planning

For a single tourism product, tourism planning is more practical and powerful than planning! The life cycle of tourism products also determines the planning of a scenic spot, but its vitality is not as long as its planning period. Tourism planning can immediately promote the growth of economic benefits and can be flexibly adjusted when tourists' tastes change, which is the advantage of tourism planning.

7. Tourism planning and marketing planning

Brand planning, brand positioning, brand image, brand slogan and integrated brand communication are all manifestations of the lack of planning in current tourism enterprises.

8. Investment promotion and financing planning of tourism planning (packaging)

Tourism planning is not aimed at a single project, so it can't really attract investment. With the decomposition of single tourism planning, investors have the opportunity to invest. The goal of pursuing commercial profit in tourism planning is in line with investors' interests, and the creative thinking of tourism planning has brought rich returns to investors!

9. Positioning in Tourism Planning

The orientation of tourism planning is the core step of tourism planning and the action of grasping the outline, which can be divided into the following five aspects: 1. Theme orientation of tourism planning: the project is integrated and built according to a clear, unique and fascinating theme; 2. Target orientation of tourism planning: Determine to what extent the unique attraction of the project will be promoted, so as to have a basis for achieving the goal. 3. Market positioning of tourism planning: according to the subdivision structure, a comprehensive form of four-dimensional structure of importance, marketing sequence, regional division and category division is formed. 4. Functional orientation of tourism planning: The comprehensive functional structure of the system is built around the six elements and combined with the recreation mode. 5. Strategic orientation of tourism planning: determine the programs and policies of major issues such as priority, sequence, structure and investment distribution in development.

10. Classification of tourism planning

Product planning of tourism planning?

Including product integration, product profit model design, recreation model design, core attraction construction, input-output analysis, marketing model design and so on. Tourism planning management and corporate culture consulting planning: consulting planning with the goal of establishing an organizational team with sustainable development, efficient operation and coordinated values. Tourism planning investment and financing planning: investment consulting planning is the planning of capital operation and capital operation by enterprises and governments.

In short, develop different IP based on domain cultural background.