Some thoughts on September 2020

Text | Mumu Old Thief (public account ID: mumuseo)

One minute of thinking is worth an hour of nagging.

Czech novelist Milan Kundera said: "When humans think, God laughs."

For God Smile more, I have always set a small goal for myself: think and record.

Every month, at the end of the month or the beginning of the next month, I will compile some of my thoughts for that month into a document and share it with you.

In any case, I will continue to think about and record this matter for a long time. As long as I am not too busy, I will continue to share it every month.

You Raise Me Up!

01

Recently, I have a strong feeling that stupid ideas packaged in a bunch of beautiful words are not as good as smart ideas expressed in boring words. Good ideas and good ideas don’t need too much packaging.

Of course, if you can say it more skillfully, that is experience.

02

Although I belong to Party A, sometimes I really have to pour cold water on Party A. All day long, I kept talking about how unreliable Party B was, and at the same time, I pinned all the details and results on Party B. This group of people just can't do their job well, and they just talk.

As Party A, it is better for you to write a brief with clear logic, clear requirements, and detailed details than anything else. This is better than just grinding away and chasing after Party B all day long. bibi is better at solving problems.

03

We always overestimate what we can achieve in one year, and greatly underestimate what we can achieve in ten or twenty years. achievements that can be achieved.

For example, in writing, it is easy for you to write one, two, or even ten articles, but it is difficult to persist in writing for five or ten years. This is the core competitiveness. Others directly Throw in the towel.

04

I believe that smart people will develop better. The smartness I am talking about is the combination of IQ and EQ. Of course, I don't mean high IQ or flattery.

IQ corresponds to having sufficient professional ability, being calm in situations, being able to simplify complex problems and identifying the key points.

Emotional intelligence is the management of one's own emotions and psychology. It can enter the hearts of others and open one's heart to others.

05

I don’t understand why many companies that attach great importance to strategy and marketing operations put copywriting in such a low position?

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No matter how good a company’s strategy is, no matter how perfect its marketing creativity is, and no matter how sophisticated its operation techniques are, in the end, most of the information still has to be conveyed to consumers through copywriting, and this link is not Are you paying attention to the fact that the front is not in vain?

If you think a certain copywriter is not good, then you can recruit a better and more powerful one, but don’t forget about the copywriter. Placing this key position so low would be a slap in the face.

06

A copywriter asked me if I could take on private work. Isn’t that bad? I think it’s too much to think about. As long as it doesn’t affect your current job, there’s nothing wrong with taking on private work. It can also add more learning and practice experience, which is much more effective than reading a few books.

Probably 99% of advertisers who have been in the industry for more than 2 years have taken over private jobs. Of course, I am talking about Party B. As for Party A, there are a lot of them, so just do whatever you have to do. I made a joke before: If those who do copywriting, design, planning and creativity have never received any private work, it may mean that they are not yet home.

07

Frequently commenting on others may not really reveal what kind of person they are, but it will definitely reveal what kind of person you are. .

Control your mouth, it is a time bomb.

08

Sometimes I think about it, the copywriter has to play the role of a bole, even if he only finds one advantage of the product or brand, he must let the It shines brightly, at least we can't cover up the product and delay the product.

Some people write so much that they make themselves shine, but the limelight of their products is completely robbed.

09

Copywriting is not about you guessing better than me. It is about entering the brain at a glance and understanding the core information at a glance. Many people like to just click through when writing copy, as long as the meaning has been explained. They don't like to consider whether the meaning expressed in the copy can be more intuitive and convey the underlying information better.

For example, for a family car that features "large cabin space," some people like to say - "When you open the door and get in, you will be surprised to find that the cabin is so spacious. "Comfortable". This seems to be OK. It has been said that the cabin of this car is spacious.

But what if this is the case - "When you open the door and get in, you You will be surprised to find how spacious and comfortable the cabin is. Every inch inside can be used, and it is big enough for four people with a height of 1.8 meters to sit comfortably in it." Have you caught it?

10

I used to think that "crazy" was a derogatory term and not very good. Now I think "crazy" may be one of the most precious things in this life.

If it still exists now. Whatever you are crazy about doing, grab it, you are lucky, don't let it slip away, you have to persevere. The above are some of my thoughts in September 2020!

You can absorb certain ideas from others, but you must think about them in your own way, in your own mold! The sand mold of your thoughts is cast in it.

——Lamb

Brain is a good thing, don’t be too pity!

Text | Mumu Laothief (public account ID: mumuseo)