Huang Xuan’s new advertisement is eye-catching, with male stars gathering to endorse beauty products. Why is the “male sex economy” so prevalent nowadays?

The majority of endorsements in the cosmetics industry are generally made by women, because women have a greater say in the use of cosmetics in both life and work. But now many cosmetics brands will invite some male celebrities to be endorsements because they are interested in the ability of some popular celebrities to sell products. This has also led to many male celebrities now getting together to endorse beauty brands. And because in the traditional concept, beauty is basically a symbol unique to women, but now there are many boys endorsing beauty brands and wearing makeup, which is indeed very novel, so it has also led to the current male sex economy. prevail.

It can be said that Huang Xuan is a very good actor, and he gives a very comfortable impression. It is really surprising that he accepted the role of spokesperson for a cosmetics brand. However, the effect of his endorsement is indeed very good, making people's eyes bright. Although many people find it hard to explain why men endorse cosmetics, it must be said that this new approach has indeed brought about very good results and benefits.

And now, wearing makeup is not just a privilege for girls. Many male artists often do some modifications in order to be on camera or attend events. Although it is not as tedious as girls' painting, with the help of makeup, some male artists do look very different and more photogenic. It can be said that it is indeed very effective in terms of appearance. And now, because the market potential of traffic stars is very large, some male celebrities will also be considered and hired by brands.

Very popular and popular male celebrities such as Zhang Yixing, Bai Yu, and Wang Yibo in the entertainment industry have also endorsed cosmetics brands. And the cosmetics brands they endorse are indeed very effective. The makeup used on their faces does not make people feel uncomfortable or abrupt. On the contrary, it makes people feel more stunning and eye-catching compared with the makeup endorsed by female celebrities. Therefore, more and more male celebrities are now accepting endorsements from cosmetics brands.