Ministry of Culture and Tourism: 308 million domestic tourism trips were made nationwide during the Spring Festival holiday

According to estimates from the data center of the Ministry of Culture and Tourism, there were 308 million domestic tourism trips nationwide during the Spring Festival holiday this year, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019. Domestic tourism revenue was 375.843 billion yuan, a year-on-year increase of 30%, recovering to 73.1% of the same period in 2019. During the Spring Festival holiday, the national cultural and tourism markets were generally safe, stable and orderly.

1. Rich supply of cultural and tourism products

Under the premise of implementing safety production and epidemic prevention and control requirements, 10,739 A-level tourist attractions are open normally, accounting for 10% of the national A-level tourist attractions 73.5% of the total. The Ministry of Culture and Tourism and the State Sports General Administration jointly released the "Excellent Sports Tourism Itinerary during the Spring Festival Holidays" to carry out New Year tourism and leisure promotion activities. Beijing, Tianjin, and Hebei jointly launched 10 Beijing-Tianjin-Hebei themed tourism routes to host the Beijing-Tianjin-Hebei Ice and Snow Tourism Season. Performances, exhibitions, lantern festivals, rural “village evenings” and other exciting activities were held. 160 accounts on 87 platforms participated in the live broadcast of the "Literary China 2023 New Year Special Program", with 27.1541 million live views. Around 110,000 mass cultural activities were held nationwide, with approximately 473 million participants. According to incomplete statistics, there were more than 9,400 commercial performances nationwide during the Spring Festival holiday, a year-on-year increase of 40.92% in 2022 and a year-on-year increase of 22.5% in 2019. The box office revenue was 378 million yuan and the number of viewers was approximately 3.238 million. A total of 10,522 intangible cultural inheritance and practice activities were carried out in various places. The total number of participating videos in the "Culture Enters Thousands of Households - Live Video Hometown Year" event exceeded 65,000 and there were more than 580 live broadcasts.

2. Measures to benefit the people have boosted the recovery of cultural and tourism consumption

Various regions have successively introduced policies and measures to benefit the people, such as reducing or discounting tickets for scenic spots and issuing cultural and tourism consumption coupons. According to incomplete statistics, 1,281 A-level tourist attractions are open for free during the Spring Festival, accounting for 9% of the total number of A-level tourist attractions in the country. Among them, 62 5A-level tourist attractions are free of charge. 52 A-level tourist attractions in Luoyang, Henan, and 377 A-level tourist attractions including Zunyi Conference Site in Guizhou, Chishui Danxia Tourist Area, and Huangguoshu Scenic Area have launched ticket-free activities. Shandong's provincial finance allocated 210 million yuan to issue cultural tourism consumer vouchers and reduce or exempt tickets for scenic spots. Hebei, Inner Mongolia and other places have made overall arrangements to provide consumers with a package of benefit packages.

3. Cultural and tourism activities to welcome the Spring Festival with a strong atmosphere

A variety of cultural and tourism activities are held in various places, which are welcomed by local people and tourists. With the theme of "Having a Happy New Year, Everything You Want", Shanghai has launched a rich "New Year's Taste" feast, including nearly 500 New Year cultural and tourism activities under ten major themes. Eleven cities in Shanxi held more than 650 activities in seven categories, working together to create the "Happy Chinese Year, Authentic Shanxi Flavor" brand. Sanya, Hainan has launched special tourism products and routes such as yacht tourism, water tourism, low-altitude tourism, and rural tourism, and organized activities such as New Year markets and national tide garden tours. With the theme of "Beautiful Ice and Snow Season, Celebrating the New Year with Intangible Cultural Heritage", Heilongjiang held the "Second Heilongjiang Ice and Snow Intangible Cultural Heritage Week" and carried out activities such as the "100 People, 100 Meters, 100 Pictures Paper-cutting Exhibition" and the "Intangible Cultural Heritage New Year Light Show".

4. Night-time culture and tourism consumption have become market highlights

Many places focus on the characteristics of "city that never sleeps" to stimulate the vitality of night-time consumption. According to data monitoring, the passenger flow of 243 national-level night-time cultural and tourism consumption clusters was 52.122 million, with an average of 30,600 passengers per night in each cluster. Beijing’s Badaling Night Great Wall is open to the public for the first time during the Spring Festival. Chengdu, Sichuan, has launched a series of night tour activities such as Night Tour Jinjiang, Chengdu Lantern Festival, Light and Shadow Festival, and Spark Festival. Yibin has launched new business formats and scenes such as night drinking, night scenery, night entertainment, night shopping, and night tours. Xi'an, Shaanxi Province held the City Wall New Year Lantern Festival with the theme of "Colorful Shining Dreams of Chang'an, Warm and Peaceful Chinese Year". Chongqing holds an urban art festival and launches a series of activities such as fireworks shows, light shows, and drone performances.