Traditional Culture Encyclopedia - Tourist attractions - Ships were originally just means of transportation. How did the cruise tourism industry rise?
Ships were originally just means of transportation. How did the cruise tourism industry rise?
? In fact, the prototype of modern cruise ship appeared in 1930s in 19, and took the lead in realizing modernization transformation in North America in 1950s and 1960s. After more than 40 years of industrial development and technological progress, the modern cruise industry has gradually evolved into a new tourism industry with large luxury cruise ships as the carrier, sea cruise ships as the main form, boat activities and shore leisure tourism as the main content, and transnational tourism as the core. It belongs to the high-end products in the tourism market. The rise of this industry can be divided into three stages: introduction period, growth period and maturity period.
? The first stage: lead-in period. It began in the late 1960s and ended in the early 1970s. In the 1960s, commercial services across the Atlantic began with jets, and the cruise industry was forced to transform from sea passenger transport to sea tourism. Norwegian cruise company? Xiangyang? Cruises were first put into operation at 1966, and later companies such as Royal Caribbean Cruises and Carnival Cruises Group joined in. During this period, the concept of cruise tourism began to appear in front of people, but it only had a market in countries that set up cruise tourism. The second stage: growth period. It started in the 1980s and ended in the mid-1990s. During this period, people's understanding of modern cruise ships has improved, which is manifested in tourism selection, product and service enrichment, market segmentation and increased demand. Although the economic source of this industry during this period was mainly to open the domestic market of the country, the number of international tourists increased significantly. The third stage: maturity. It started in the middle and late 1990s, and today the world is still in this period. During this period, the cruise tourism industry showed a prosperous situation, with a variety of cruise products, intensified market segmentation and fierce competition.
Generally speaking, the cruise industry rose because of the business transformation of aircraft and the expansion of its own industry, and has become a very mature industry today.
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