A 2000-word investigation report on college students' tourism.

With the continuous improvement of our living standards, tourism consumption is becoming increasingly hot, and traveling abroad has become an indispensable part of our lives. Among the tourism groups, college students are an important and independent part of the whole tourism market. As a special group of society, college students have certain economic independence and self-care ability, relatively relaxed time, more adventurous spirit and dream-chasing consciousness, which encourages college students' tourism fever. Therefore, the status of college students as a new force in tourism can not be ignored. Now there are more than 2,000 colleges and universities with more than 20 million students in China. It can be seen that college students' tourism is a huge market in China.

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At the same time, there are 16000 travel agencies in China, and the competition is fierce. However, college students rarely choose travel agencies. Is it because of college students or travel agencies? On the other hand, travel agencies are not very clear about the potential of college students' market. In view of these two points, it is necessary to investigate the current college students' tourism.

So I made a survey through my personal website "Let's travel together-self-help tour for college students". The purpose of this survey is to understand the general situation of college students' tourism and their attitude towards travel agencies, and to provide the most direct and effective data for understanding the tourism market of college students. At the same time, through the analysis of the survey results, it provides feasible suggestions for the development of college students' tourism market.

First, college students' travel intentions

In terms of travel intention, nearly 95% of college students said they like traveling very much, and another 5% said they generally like it. However, there are obvious differences between students from urban and rural areas. Almost 65,438+0,000% of urban students are interested in traveling, while only nearly 85% of rural students like traveling very much. The main reason for this difference may be the difference in economic conditions of students from urban and rural areas. 66% of college students who have no feelings about traveling mainly have no money, and 74% of them are rural students.

The purpose of traveling is to enjoy the scenery, increase knowledge (62%) and relax (265,438+0%). In addition, finding classmates and acquaintances to play is close to 16%, while pure leisure and sightseeing are not popular among college students. (article reading network: www.sanwen.net)

At the same time, the survey also shows that more than 80% of college students think that money is the most important factor affecting their travel, about 15% of college students think that time is an important factor affecting their travel, while about 5% of college students think that the views of partners, publicity places and friends affect them.

In the survey, it is also found that due to the differences of majors in different schools, some students choose to travel for the purpose of majors, such as students majoring in tourism management and exploration. They choose to travel in order to study.

The above survey results show that college students have different hobbies for traveling because of the pressure from school, family and society. However, most people like to travel in order to appreciate the scenery and increase their knowledge, and money is the main factor affecting most college students' travel.

Second, the location and time of college students' travel

The survey results show that college students prefer natural scenic spots, accounting for 54% of the total number, indicating that college students are more willing to be close to nature.

Secondly, about 30% of tourist destinations choose ethnic customs areas; A considerable number of people choose prosperous urban areas and coastal urban areas, accounting for about 9% and 5% of the total population respectively. On the contrary, the Red Tourism Revolution Zone and university campuses are not very popular with college students.

As for the arrangement of travel time, most people choose irregular time and go whenever they want, accounting for about 56% of the total number. It can be seen that college students like to arrange their travel time freely and unconstrained. In a specific time period, the number of people who choose National Day and May Day holiday is the highest, accounting for about 52% of the total number. Few people choose winter and summer vacations and ordinary weekend tours, accounting for about 20% and 24% of the total number respectively. The reason may be that on the one hand, the winter and summer vacations are long, and most students prefer to stay at home and watch TV and read books, rather than travel; On ordinary weekends, due to the short time, there is not enough time to make preparations before going out and adjust the rest after going out, which is not conducive to going out; On the other hand, due to the heavy schoolwork, college students usually use weekends to review or preview new knowledge, and a considerable number of college students use their spare time to do part-time jobs or participate in various activities; Therefore, National Day and May Day holiday are the peak of college students' travel (56%), so college students have more time to allocate freely, and they can also take advantage of the Golden Week break to adjust.

Third, college students' tourism consumption patterns.

In the choice of tourism consumption mode, more college students choose self-help tour, accounting for about 51%; Secondly, individuals choose to travel, accounting for 21%; Only 28% of college students choose to join a tour group.

The survey results show that college students have a strong sense of independence. Among the students who choose self-help tour and individual tour, senior students are obviously more than junior students, which may be that senior students have more social knowledge and experience; There are obviously more students from cities than from rural areas, which may be related to students' personality.

Fourthly, the travel mode of college students.

In the survey, when college students traveled in the past, most of them chose to travel with classmates (about 52%), and about 2 1% traveled with male (female) friends. Figures show that most college students like to travel with people of the same age, but they also travel with their families (about 6%) and alone (about 265,438+0%). In the choice of travel companions, some people choose to travel with their male (female) friends, which may be a major feature of college students' travel College students are in the embryonic stage of emotion. On the one hand, traveling with couples can experience life, increase the fun of traveling and solve the difficulties in the journey. On the other hand, it can promote mutual understanding, cultivate common interests and increase the feelings of both sides. On the contrary, few people choose to travel with their parents and relatives, accounting for only 6%, which also shows that college students' sense of independence is increasing.

The factors of college students' choice of tourist destination, as well as the differences of personal consumption level, the length of travel distance, personal hobbies and other reasons, affect college students' choice of different travel modes.

Five, the number of college students traveling (per year)

The survey shows that about 32% of college students travel 1 time, about 53% twice, about 10% three times, about 3% four times and about 2% more than five times.

The survey results show that most college students travel 1 2 times a year on average, and a few qualified students travel 3-4 times a year, but rarely more than 5 times.

Sixth, the current situation of college students' tourism consumption.

In the past, sightseeing and tickets accounted for 67%, followed by food, accounting for 14%, and transportation accounted for 19%. For local snacks, I feel that it is generally around 33%, and I like it around 46%. However, only about 13% people like it very much. It can be seen that local snacks do not show their characteristics, and they have a deep understanding. Many college students have high expectations when they don't taste them, but their expectations are greatly reduced after they really taste them. After all, young people will give high praise to new things in their senses, and once they experience them, they will be greatly disappointed if they don't feel as good as they thought, which may be the reason why they feel that the proportion of local snacks in their tourist destinations is high. In terms of accommodation, the average student (about 53%) chooses 30 yuan (person/night), which shows that the requirements of college students' tourism consumption reflect the principle of thrift, which may indicate that modern college students have maintained the fine tradition of thrift, or that most of their travel expenses are still subsidized by their families. Because about 80% of college students' living expenses come from family support.

During the trip, about 76% of college students are willing to invest in shopping, accounting for 10-20%, which shows that shopping is also the main activity of college students during their trip. At the same time, safety is the most important in college students' travel, accounting for about 43%, followed by cost, comfort and travel experience, accounting for about 23%, 22% and 12% respectively.

Generally speaking, the tourism consumption level of college students is lower than the average level, and the scope and mode of tourism tend to be conservative. The number of people who choose to travel on foot and by bike also accounts for a part of the proportion. Obviously, college students have travel needs in this area. Travel agencies can consider carrying out hiking, cycling and other related projects to meet market demand. ≤ The first model website organizes this article, and the copyright belongs to the original author and original source ≥

Seven, the information channels of college students' tourism.

The survey shows that the credibility of tourist attractions introduced by relatives and friends is quite high (about 53%), followed by online search about 33%, newspaper advertisement about 12%, and travel agency consultation about 2%. It can be seen that the quality of scenic spots visited by relatives and friends has a great influence on the surrounding students. However, due to various factors, newspaper advertisements and travel agencies have not played a big role in college students. So it is only easy for some college students to collect travel information. At the same time, when collecting tourism information, tourism cost is the most concerned, followed by the attraction of scenic spots, accommodation conditions, safety issues and convenient transportation are also concerned to some extent. At present, there is a big gap between the information provided by scenic spots, travel agencies and other media and the actual self-built services, which shows that the information provided is quite different from the actual landscape.

According to the survey, half of the college students said that the school seldom organizes college students to travel, and some college students rarely participate in the tourism activities organized by students. It can be seen that the school does not pay enough attention to college students' tourism, and there is a great market space for college students' tourism.

Eight, college students' satisfaction with travel agencies

The survey results show that college students' evaluation of group tours is really not high, and about 75% college students are dissatisfied with travel agencies.

The main reasons for college students' dissatisfaction are "the tour guide didn't do his duty" and the travel agency "lowered the grade standard". The proportion of these two items is about 34% and 28% respectively. Secondly, "changing the itinerary without authorization" accounts for about 23%, and "imperfect supporting facilities" accounts for about 15%.

In the whole process of tourism, the contact between tourists and travel agencies is more in the early stage of tourism registration. On the other hand, tour guides act as representatives of travel agencies to a great extent. Tourists' dissatisfaction with travel agency services can easily turn into dissatisfaction with tour guides if they are not handled properly.

Nine, the advantages of college students' tourism

(1) broaden your horizons

The most basic benefit of tourism is to broaden your horizons. The IS student from Sichuan University said: "I think the biggest advantage of traveling abroad is to broaden my horizons. I went to Xitang this time and learned a lot about the customs of some local residents. Although it was a trip, I also learned a lot from it. In addition, I also ate a lot of local specialties during my trip. The fruit there is especially sweet and cheaper than here. In short, I think traveling is still good. "

(2) Keep healthy

Traveling abroad, whether driving or walking, is a very hard thing. By traveling, you can keep healthy. Chen Ying, a student from Wuhan University, visited the scenic spots in Hangzhou during May Day. I chatted with him and he said, "I didn't travel out of the province. I only played in Hangzhou for a few days, and I didn't need to bring too much luggage, but I was very tired, but I also exercised after walking so many ways. "

(3) Relax

Out of school, without the pressure of study, we can stretch our body and mind to the maximum extent. Wang Cong, a classmate from Cai Zhong, said with a smile: "Travel is about the soul. Usually at school, I have little leisure time except reading. The May Day Golden Week is a good opportunity to relax. I travel with a happy mood. After seeing so many beautiful scenery, my body and mind are relaxed. I can forget all the fatigue and immerse myself in the beautiful scenery. I think that in the usual tired life, we should go out for a walk and let the tired body stretch and relax. "

(4) Enhance friendship

In my conversation, several students are traveling with friends. When asked about the benefits of travel, they all said that it can enhance friendship well. Xiao Xie, a student from Chuanyin, said, "Through traveling, my feelings with my friends deepened, because we helped each other and took care of each other during the trip. In the process of traveling, you can better enhance the feelings between friends. "

From the analysis of the above survey results, we can see that college students' tourism presents the following characteristics:

1, travel time is fixed. The free time of college students is arranged according to the school curriculum, so the travel time is very fixed, mainly concentrated in May Day and National Day Golden Week.

2. Low consumption level. Most college students don't have their own independent income, and the money for travel is saved from living expenses or hard work income, so "poor college students" basically choose the cheapest and most cost-effective travel routes and schemes, and their purchasing power in tourism is relatively weak.

3. The purpose of the trip. College students travel mainly to appreciate the scenery and increase their knowledge, so the scenic spots they choose are mainly natural ones.

4. Single source of information. College students are not completely independent in economy, so the problem of funds must be considered when traveling. Therefore, you must do your homework before you go out. In view of this, I set up a self-help platform for college students.

Traditional group travel, you don't have to worry about food, clothing, housing and transportation, but the price is the loss of freedom; You have the freedom to arrange your own travel, but you have to do everything yourself, so it is inevitable to have fun. Self-help tour seems to have realized the combination of the two, learning from each other's strengths. The survey results also show that this new type of tourism has great potential. Does this mean that a war will start again in the self-help travel market?