How to plan tourism projects in Yang Kang?

The tourist market is the lifeline of the scenic spot, and the tourism products and projects planned in the scenic spot must meet the market demand, which requires a detailed study of market segmentation in the early stage of tourism planning.

Tourism market research must rely on empirical scientific methods to make qualitative and quantitative empirical research on tourist source structure, tourist structure difference, tourist demand difference, service demand difference, tourist purchase behavior, tourist consumption behavior, time arrangement, consumption ability and tourism organization mode.

Second, adjust measures to local conditions.

First, according to its own characteristics, determine the development type of Yang Kang project. If there are no special resources, you can implant related features and functions. For projects without obvious characteristic resources, they need to enter Yang Kang for development, and carry out characteristic implantation through the carrying function of tourism. This type is generally only suitable for developing longevity culture, ecological health preservation, combination of medical care and nursing or providing for the aged.

Eco-health requires that the project itself has a good environmental foundation. In the later stage, it is necessary to improve and maintain the ecological environment, and at the same time cultivate and guide the entry of health care and pension industries, develop health care industries, and carry out ecological health care development.

Third, cultural tourism in Yang Kang-diversified development

The most important thing to build the core attraction of tourism products is a deep understanding of tourists' purchasing psychology and recreational feelings. There is no shortage of functions in life now. What tourists need is a feeling, a spiritual inspiration and stimulation that touches sight, hearing, taste, touch, soul and body entertainment.

People-oriented, designing tourism products with interactive experience, affinity and attraction, situational awareness and personalized entertainment, and forming the market core competitiveness of tourism projects are the principles and objectives pursued and implemented by project design.

Secondly, we should strengthen the theme of health in planning and carry out diversified development. Yang Kang Town must strengthen the theme of healthy old-age care and carry out diversified development. Taking health industries such as health preservation and leisure pension as the core, we will develop functions such as leisure agriculture, medical services, leisure and entertainment, and health care and vacation.

Fourth, Yang Kangwen's Travel-Rejecting Mediocrity

Nowadays, tourists' tastes are more and more sharp, and many scenic spots try their best to attract tourists. In the final analysis, what tourists seek is unique and unique creative association based on differentiation. Once it is unique, it forms the core of attraction, produces a unique selling point and forms the attraction of products.

Project design should reject mediocrity, enhance imagination and creativity with infinite wisdom, develop passionate creativity under the guidance of tourism savvy and advanced consciousness, and form a surprising market selling point and commercial appeal.

Verb (abbreviation of verb) leisure travel-combined with culture

The value of resources comes from geology, landform, ecological environment, historical culture and folk culture, and also from the realistic interpersonal relationship and communication structure. Only by digging deep into the business opportunities behind the accumulation of a region and many phenomena in reality can the ontological value of resources be fully revealed.

Therefore, in the whole planning process, we must integrate local cultural characteristics and conform to the thinking habits of local people, so as to show the different characteristics of the whole scenic spot.

The Feasibility of Cultural Tourism Project in Yang Kang

When mining jadeite rough stone, it is also necessary to carry out a certain feasibility study on the cutting of rough stone in order to maximize the value, and the planning of tourist attractions is no exception.

In the early stage of scenic spot development, developers often only see the resource value of the project location, but do not really consider policies, laws, customer needs and many other aspects, which makes the development of scenic spots extremely uncertain.

Therefore, the planning of cultural tourism in Yang Kang must consider many factors and evaluate its feasibility, so as to achieve the purpose of effectively controlling risks.

Leisure tourism with intransitive verbs —— Forward thinking

Entering a new era, the thinking of keeping pace with the times is a principle that every industry must respect. In order not to be eliminated by the times, it is not enough to keep pace with the times, but also to have forward-looking thinking.

China's scenic spot management is entering a new period of process reengineering. The planning of tourist attractions should pay special attention to the scientific design of management process in tourism development and operation, follow the principle of foresight, and form a benign tourism operation. In the development of tourism projects, we must have a sense of being ahead of the times, so that the development of scenic spots can always keep pace with society.

Seven. Integrated operation

In operation and management, we should base ourselves on the characteristics of Yang Kang cultural tourism projects, take market-oriented development as the leading factor, determine the development subject, development mode, investment attraction and operation mode of the projects, form a systematic operation and management process, promote the efficient development of healthy industrial chain, and realize the economic growth of Yang Kang projects.

Finally, the cultural tourism projects in Yang Kang have strong functions. Taking the sports industry as an example, relying on the topography and resources such as mountains, canyons and water bodies, we can develop outdoor health products such as mountain sports, water sports, outdoor expansion, outdoor camping, outdoor sports, orienteering, health care sports, extreme sports, traditional sports and hiking adventure, so as to promote the deep integration and development of sports, tourism, vacation, fitness and events.

Of course, the planning of cultural tourism in Yang Kang still needs to develop and integrate Yang Kang cultural tourism projects with different industrial systems according to different local resources and market demand characteristics.