Who is the richest man in Penglai?

Li Haifeng, Penglai Ocean Polar World, Baxiandu, and Sanxian Mountain Scenic Area (including the hotel) are all his.

Li Haifeng, a native of Penglai City, Yantai, Shandong Province, is currently the chairman of the Penglai Eight Immortals Crossing the Sea Tourism Co., Ltd., the chairman of the Shandong Kunhe Tourism Development Co., Ltd., and serves as a member of the Shandong Provincial Committee of the Chinese People’s Political Consultative Conference and the vice-chairman of the Shandong Provincial Quality Tourism Promotion Association President, Vice President of Shandong Tourism Industry Association, Vice President of Shandong Private Enterprise Association, etc.

Culture is the soul of tourism cluster in Penglai

In the 1980s, Li Haifeng started with a small hotel, starting from catering hotels and maritime tourism projects, and bravely moved forward in the ocean of reform and opening up. Being at the forefront of the trend, we relied on our keen market insights to seize tourism business opportunities and created the "Penglai Eight Immortals Crossing the Sea Tourism Group". At the beginning of the tourism industry, Li Haifeng proposed the development strategy of "culture is the soul of tourism, tourism is the soil of culture, and the lifeline of local culture is excavated from folk customs." He implemented the integration of culture and tourism in advance and positioned high-quality tourism.

Since 2002, the Eight Immortals Crossing the Sea Scenic Area with the theme of Eight Immortals culture has become the starting point for the group’s cultural tourism development. In 2004, the Penglai Ocean Polar World, a national-level marine culture science education base integrating ornamental, entertainment and popular science, was built and opened; in 2008, the Sanxian Mountain Scenic Area, a classical cultural garden integrating Confucianism, Taoism and Buddhism, was officially put into operation; in 2013 In 2017, the Penglai Oleburg Dream World with an international style was built; in 2017, the Oleburg Water World was stunningly born, opening a new chapter in leisure tourism with its blooming Chinese and foreign joyful culture. In the past ten years, Penglai has become a national " 5A" level scenic spots, 3 national "4A" level scenic spots, and equipped with service facilities such as Sanxianshan Hotel and Penglai International Hotel. Culture and tourism are perfectly integrated. The "Eight Immortals Crossing the Sea Tourism Cluster" created by Li Haifeng has risen on the coastline of Wonderland. .

Currently, the products of the Eight Immortals Crossing the Sea Tourism Group in Penglai have occupied two-thirds of the Penglai tourism market, with an annual tourist volume of 7 million. It has become a Shandong tourism landmark scenic spot, boosting the Penglai tourism pattern from "outstanding" to "outstanding". ” to “Let a hundred flowers bloom.” Li Haifeng has further determined that the integration of culture and tourism will be the best model for industrial development, and the tourism map has been further expanded.