Traditional Culture Encyclopedia - Tourist attractions - On the Contribution of Wedding Industry Chain to Gansu Regional Economic Development

On the Contribution of Wedding Industry Chain to Gansu Regional Economic Development

Analysis of the contribution of the wedding industry chain to the regional economic development in Gansu

Abstract: 1. The wedding service industry in Gansu, as a growing sunrise industry, is pregnant with huge business opportunities. With the full liberalization of the second child plan, China is entering a new peak of marriage and childbearing. The survey shows that each newly married couple spends about 12, RMB on marriage (excluding house and car). Obviously, the reform of market economy in China cannot be separated from the wedding market

Keywords: wedding papers

1 General situation of the development of wedding service industry in Gansu

As a growing sunrise industry, the wedding market is pregnant with huge business opportunities. With the full liberalization of the second child plan, China is entering a new peak of marriage and childbearing. The survey shows that each newly married couple spends about 12, RMB on marriage (excluding house and car). Obviously, the reform of market economy in China cannot be separated from the wedding market. During the "Thirteenth Five-Year Plan" period, Gansu Province will accelerate the development of life service industries such as wedding service, domestic service and healthy old-age care, and continuously improve the development level of service industries.

After the establishment of Gansu Wedding Association in 29, the local wedding market was also sorted out, standardized and integrated, and the first industry appraisal was conducted in 211. The segmentation of the wedding market in Gansu Province is also gradually becoming clear, and various wedding service companies are trying to occupy the market through various channels.

At present, the wedding industry chain represented by wedding service, wedding photography, wedding supplies and wedding products has gradually formed, and the newly married people have gradually developed into personalized and diversified characteristics. Wedding consumption has spread from simple catering to wedding services, wedding cars, wedding photography, wedding supplies, wedding costumes, jewelry, household appliances, interior decoration, honeymoon tourism, real estate, automobiles and many other industries. At the same time, consumers' demands and expectations for the wedding industry are constantly improving, and they are developing in a one-stop direction.

2 overview of wedding service industry in Lanzhou

2.1 development trend of wedding market

Today, with the development of economy and the improvement of people's consumption level and the change of population structure, people are no longer limited to the traditional wedding concept, and the wedding service forms become diversified and richer in content, such as wedding room decoration, wedding hosting, wedding visual photography, wedding makeup, hotel venue layout, wedding car rental and flower band.

2.2 consumer analysis of wedding market in Lanzhou

Through the investigation and interview of consumers, we analyzed and summarized the situation of consumers in Lanzhou, and now analyze it from the following aspects, as shown in the figure below.

from the above picture, we can see the main consumption characteristics of consumers. In this survey, we are divided into two different aspects: men and women. In the survey, we can see that 77.8% of male consumers and 57.1% of female consumers need wedding service companies to arrange wedding venues for them most, and 44.4% of male consumers and 57.1% of female consumers need wedding service companies to provide dresses. 71.4% of women want a limousine service when they get married, and 66.7% of women want a wedding service company to provide them with makeup. And through the investigation, we found that 71.4% of women have higher requirements for weddings, and they hope that wedding service companies can provide them with more services. In the survey, we found that 55.6% of men and 81.% of women still hope to follow the mainstream of society and choose modern wedding ceremonies. In addition, in the survey, 66.7% of men and 61.9% of women are willing to accept the price of holding a wedding below 5, yuan. Most of them are young people and working-class consumers who have just joined the work. According to the above survey results and the different characteristics of consumers, we will launch our special services to attract more consumers.

2.3 Analysis of main business items in Lanzhou wedding market

Here, several representative business items in the wedding market are selected as the comparison objects. Table comparison is made from the aspects of business price and profit, business source, consumer attention and so on, as shown in Table 2.

The main types of shops in the wedding market in Lanzhou are mainly wedding photography and wedding rental services. The wedding photography industry alone accounts for nearly 75% of the whole market, and the scale and grade of other branches need to be improved. The wedding service industry covers beauty, jewelry, photography, catering, hotels, real estate, tourism, automobiles, insurance, furniture and many other industries, and has initially formed an industry chain with strong vitality.

3 Conclusion

This paper analyzes the contribution of the wedding industry chain to the regional economic development in Gansu. This paper summarizes the development of wedding service industry in Gansu and Lanzhou, and puts forward the promotion of the industrial chain of wedding service industry in Lanzhou to the regional economic development in Gansu.

References:

[1] Zhao Shuqiao. Exploration on the training mode of wedding service and management professionals in higher vocational colleges [J]. Asia-Pacific Education, 215 (18): 26-28.

[2] Tang Ji. Current situation and thinking of China's wedding market [J]. Grand Stage, 28(4)