The rise of Fujian businessmen

At the same time, the expansion speed of private investment outside Fujian Province is also accelerating. According to incomplete statistics, more than 2.5 million Fujian businessmen have invested outside the province. Since 1995, Fujian businessmen have set up more than 100 chambers of commerce in more than 20 provinces.

In modern times, Fujian businessmen accumulated wealth for more than 20 years, most of them were small and medium-sized enterprises, but some powerful entrepreneurs also appeared. In Beijing, there are four "Minshang" family businesses active in the real estate industry. Also in Beijing, Fujian people have registered more than 5,000 enterprises in more than 20 industries, including real estate, property management and mechanical construction. In addition, there are many Fujian businessmen in Shanghai, Northeast China and North China. Its economic strength cannot be ignored. After the failure of controlling foreigners in China in the middle and early Qing Dynasty, Fujian businessmen began to make a fortune in Southeast Asia in the middle and late Qing Dynasty. They controlled the economies of Malaysia, Singapore, Indonesia, the Philippines and other countries, and they were extremely rich. They used huge financial resources to carry out revolution for Yang and others, set up a capitalist democratic China, fought against the Manchu government which controlled the whole China economy and overthrew the Manchu government. In the Republic of China, Chen Jiageng was the richest overseas Chinese. This area, as well as the settlement of Fujian people in Sheung Wan in the early days, served as the capital transfer station for the Northern Expedition of the National Revolutionary Army and War of Resistance against Japanese Aggression of China, and a large number of banks and enterprises provided funds for the Kuomintang. After the founding of New China, a large number of Fujian capitalists and landlords who originally lived in Xiamen, Guangzhou and Shanghai moved to Hong Kong and Singapore. Hundreds of thousands of Minnan people in Hong Kong are located in Central and Western District, Wan Chai District, Eastern District, Kwun Tong District and Hung Hom in Kowloon City. 20 10 Forbes Taiwan Province Rich List Top Ten Names Net Assets (USD 100 million) Birthplace 1 Guo Taiming 59 China-Shanxi Province-Jincheng 2 Chua Brothers 58 China-Fujian Province-Quanzhou Jinjiang 3 Cai Wancai 53 China-Fujian Province-Quanzhou Jinjiang 4 Cai Yanming 49 China-Fujian Province-Quanzhou Shishi 5 Wei Yingzhou 45 China-Fujian Province-Longyan Yongding 6 Limbaili. Established province-Quanzhou Shishi 8 Lin Rong San 24 China-Fujian Province-Quanzhou Shishi 9 Luo Jye 23 China-Fujian Province-Quanzhou Anxi 10 Wang Yongzai 22 China-Fujian Province-Quanzhou Anxi 20 10 Forbes Malaysia Rich List Top Ten Net Assets (Billion Dollars) Native place 1 Guo Henian140. 3 Li Xincheng 46 China-Fujian-Quanzhou Yongchun 4 Li Jinhua 39 China-Fujian-Quanzhou Anxi 5 Guo Lingcan 38.5 China-Fujian-Xiamen Haicang 6 The Hong Piow 38 China-Guangdong-Chaozhou 7 Yang Zhongli 25 China-Fujian-Quanzhou Jinmen 8 Mobibi 17 9 Chen Zhiyuan 16 China-Fujian-Quanzhou Yongchun 65438. Minqing 20 10 Forbes Top Ten Indonesia Rich List Name Net Assets (USD 100 million) Native place 1 Huizhong Huang/Huang Huixiang 167 China-Fujian-Quanzhou Jinjiang Pan Hu 2 Martua Sitorus 30 China-Fujian-Quanzhou Jinjiang 3 Cai Daoping 26 China-Fujian-Fuzhou 4 briza Bakri 25 5 Huang Yicong 24 China-Fujian. 7 Lin Tianxi 20 China-Fujian 438+04 China-Fujian-Fuqing, Fuzhou 1 0Sojihato122010Name of the Top 10 in Forbes Singapore Rich List, Net assets (US$ 100 million) Native place1Huang/ 80 China-Fujian Province-Putian Hanjiang 2 Qiu Family 55 China-Fujian Province-Xiamen Haicang 3 Guo Kongfeng 35 China-Fujian Province-Fuzhou Cangshan 4 Guo Four Brothers 32 China-Fujian Province-Quanzhou Country-Fujian Province-Quanzhou Nan 'an 10 Wang Mingxing 7 China-Fujian Province-Quanzhou Nan 'an 20 10 Forbes Top Ten in the Philippines Rich List. El 14 5 Wu Congman 12 China-Fujian-Quanzhou Jinjiang 6 Chen Juezhong 9.8 China-Fujian-Quanzhou Jinjiang 7 Enrique Razon Jr 9.758 Beatrice Campos 8.49 George S.K. Ty 8.05 China-Fujian-Quanzhou Yongchun 10 Eduardo Cojuangco 7.6 China-Fujian-Zhangzhou Longhai. Three Fujian enterprises rank among the top ten China enterprises in the United States.

The evolution and development of Fujian merchants for hundreds of years has formed the spirit of Fujian merchants passed down from generation to generation. Lu Zhangong, secretary of Fujian Provincial Party Committee, summed it up as: being good at observing the changes of the times, taking advantage of the trend, taking risks, loving hard work, winning, getting along with others, being generous and loyal, loving our ancestors and hometown, and giving back to mulberry.

Fourth, it cannot be confined to a certain corner of Fujian.

With the good development momentum of Fujian businessmen, Guo believes that they are also facing many challenges. In the "north-south attack" between the Yangtze River Delta and the Pearl River Delta, Fujian has become the marginal space between them. Not only is it difficult to form external dispersion effect, but it will also cause an embarrassing situation in which one's own space is contested. Compared with other business groups, Fujian businessmen have seven advantages:

1, the new advantages of world multiculturalism

Fujian merchant culture is a reasonable extension of China culture and the result of the influence of marine culture, which has its unique connotation and historical interpretation. Fujian merchant culture belongs to immigrant culture and has strong compatibility and openness. The Han people who entered Fujian in different periods showed strong blending in Fujian in the process of moving southward and gathering. During the Southern Song Dynasty, Fujian's foreign relations entered a period of spatial prosperity, especially when it settled in Quanzhou for business and spread Islamic culture. Fujian's commercial culture was deeply influenced by Arab culture, forming a pattern of multicultural integration and development. The culture of Fujian merchants has extensive extension. Fujian culture, with its unique geographical position, connects the Central Plains and Wu Chu, followed by Taiwan Province Province and Southeast Asia, with a wide coverage and influence. Fujian culture has the humanistic characteristics of North-South, inclusiveness and economy, and has played and will continue to play a positive role in overseas Chinese society and the economic development of Taiwan Province Province. Therefore, it is of great significance to give full play to the multi-cultural advantages of Fujian businessmen and dig deep into the similarities between Fujian and Taiwan cultures and overseas Chinese, especially the interactive relationship between Fujian businessmen's culture and society, to enhance the competitiveness of Fujian businessmen, accelerate the pace of introducing Chinese capital, strengthen cross-strait cultural exchanges and promote Fujian's economic development.

2. The new advantages of the five-fold relationship among Chinese in the world.

Fujian merchants formed a pentagonal commercial network, which promoted the further expansion and interaction of Fujian merchants' network. The so-called five predestinations refer to business predestination, blood predestination, literature predestination, geographical predestination and divine predestination. Taking commercial deposit as an example, Fujian Chamber of Commerce has occupied an important position in China, such as Shanghai Fujian Chamber of Commerce and Quanzhou Overseas Chinese Development Association Chamber of Commerce. There are also thousands of chambers of commerce with Fujian businessmen as the main body abroad. Taking consanguinity as an example, the development of Fujian merchants is centered on consanguinity, the clan association of surnames is very popular, and the family management is very genealogical. As early as the Tang Dynasty, Fujian had a tradition of clan business. For example, the Yanshi family in Yongchun accounts for about 40% of the total number of businessmen, and their family members all go to Penang Island in Nanyang to do business. In the commercially developed Jinjiang area, family management is more common, and father's business is inherited, forming a fashion. Taking Wen Yuan as an example, Quanzhou Hayes culture, represented by Nanyin, has become the international homophonic of Fujian businessmen, and the cultural interests of * * * make Fujian businessmen more United and form a literary network. Taking geography as an example, Fujian Hometown Association and Fujian Clan Association are spread all over the world, and have already become an important channel to unite Fujian businessmen. Taking providence as an example, Mazu worship has become the most typical cultural symbol of Fujian businessmen. According to incomplete statistics, in 20 14, more than 300 counties and cities in China kept Tianhou Palace or Mazu, and there were nearly 5,000 Tianhou Palace or Mazu Tempel in the world. Giving full play to the above five relationships will play an important role in the development of Fujian businessmen.

3. The new advantages of coastal corridor traffic.

Due to the numerous mountainous areas in Fujian, inconvenient transportation is a serious problem in the development of Fujian businessmen in history. Nowadays, Fujian province regards the construction of coastal prosperity avenue as the top priority of traffic construction during the tenth five-year plan period, so as to promote the further formation of the economic zone on the west side of the Taiwan Strait, which constitutes a new advantage for the development of Fujian businessmen in the new period. In recent years, with the adjustment of industrial structure layout, the acceleration of the development and construction of economic development zones, ports and tourist attractions, and the implementation of the city's strategy of developing marine economy, the layout of highway network in coastal areas is not perfect, especially the failure to form a main channel basically parallel to the national trunk line between National Highway 324 and the coast, which is not conducive to the convenient connection between ports and regions. At the same time, due to the inconvenient transportation, the economic development of some coastal areas is restricted. Therefore, it has become an urgent task to build a large coastal passage running through the north and south to promote the economic development of the coastal areas of the whole province. As far as Quanzhou is concerned, the coastal corridor is planned to start construction 103.3 km, subgrade 124.6 km and pavement 94. 1 km, with a total investment of 2,529.4 million yuan. Before July 65 and 438+0 this year, the whole subgrade has been completed and the whole line is connected. The opening of the coastal corridor facilitates the development of Fujian businessmen and will also play a positive role in developing Fujian into a major tourist province.

4. New advantages of economic development on the west side of the Taiwan Strait.

At the beginning of 20 14, in order to achieve a new leap in Fujian's development, the Fujian Provincial Party Committee and the provincial government proposed to "strive to build an economic zone on the west side of the Taiwan Strait that is open to the outside world, coordinated in development and fully prosperous". This strategic goal has greatly opened the horizon of Fujian's development and will actively absorb the development of Fujian businessmen, which will constitute an important development opportunity. In order to achieve this strategic goal and give full play to Fujian's geographical advantages as a link between the three places across the Taiwan Strait and the Yangtze River Delta and Pearl River Delta, we must do the following three things well: First, actively attract foreign businessmen including Fujian businessmen to invest in Fujian. Secondly, through the implementation of the project-driven strategy, efforts will be made to promote industrial docking, infrastructure docking and market docking with the Yangtze River Delta and the Pearl River Delta, and expand the economic hinterland. For example, Ningde took the initiative to accept the industrial radiation from Zhejiang, and introduced more than 300 projects last year. Taking advantage of its proximity to Guangdong, Zhangzhou connects with the high-tech industries in the Pearl River Delta and co-sponsors more than 100 enterprises. Entrepreneurs from Nanping, Sanming and Ningde have established more than 50 steel, wood and stone markets in Shanghai, with an annual turnover of tens of billions of yuan. The third is to implement it as a strategic goal. Last year, the expressway section of the same third line (Tongjiang City, Heilongjiang Province to Sanya City, Hainan Province) with a total length of more than 600 kilometers invested by the whole province was connected, thus connecting the Yangtze River Delta with expressway in the Pearl River Delta. The development goal of the economic zone on the west side of the Taiwan Strait should be based in Fujian, connecting the Yangtze River Delta and the Pearl River Delta, facing Southeast Asia, and thus going to the world.

5. The new advantages of the development of Chinese businessmen in Fujian.

Fujian is called "Fujian" for short, but there are not a few Fujian people who have left Fujian Province. According to the latest statistics, there are more than 1 10,000 overseas Fujian folks, covering more than 1 10,000 countries and regions. According to Asia Weekly's statistics of "Top 600 International Chinese Businessmen", excluding the enterprises in Taiwan Province Province, among the 264 Chinese Businessmen in 2003, there were 10 1 0, of which 83 were in Southeast Asia and 8 were in Hong Kong10, with total accumulated assets of 2,5601100 million respectively. Outstanding representatives of overseas Fujian businessmen include Hu Guolian, king of tin mine, Chen Jiageng, king of rubber, Li Qingquan, king of timber, king of precision industry, tiger balm, Hu Wenhu, king of clove, Lin Shaoliang, and Huizhong Huang, an Indonesian Central Asian bank whose ancestral home is the financial king of Panhu Lake in Jinjiang. Knowledge-based overseas Fujian businessmen have risen rapidly, with strong adaptability and pioneering ability and sufficient development potential. They are mainly engaged in high technology and business management, and many of them have achieved success. For example, Hungarian Guo Group has set up more than a dozen high-tech subsidiaries in Eastern Europe, North America, Brazil and other places, with an annual turnover of several hundred million yuan; Dr. Li Shaoyin is the president of American Aerosol Society and Physical Society. Professor Gao Yikui, an academician of the New Zealand Academy of Sciences, won the Gold Award of the International Technological Invention Award and the Gold Award of the Second International Einstein's New Invention and New Technology Products ... These new generations of Fujian businessmen have made remarkable achievements in the field of high-tech industrialization. It must be mentioned that overseas Fujian businessmen generally have the idea of returning to their roots. How to attract them, especially the new generation of Fujian businessmen, needs new measures, such as giving preferential measures and timely help in land acquisition, taxation, talent support and many other aspects.

6. The new advantages of the economic rise of the three central cities

As an important carrier of national economy, a central city is a supporting force for a region to participate in economic competition and an important carrier for the development of Fujian businessmen. At present, the competition between regions has actually evolved into the competition between central cities. Giving priority to the development of central cities is the inevitable requirement of manufacturing cluster, service scale, economic and efficient development and global economic integration. As far as Fujian is concerned, it is necessary to actively and steadily promote the adjustment of administrative divisions, expand the scale and capacity of cities, and enhance the driving and radiating role of central cities. Construct the basic framework of Fuzhou, Xiamen and Quanzhou to support the urban development of Fujian. These three central cities have their own characteristics, and they have played the role of leader, economic center and tourism center. The characteristics of the three central cities are integrated with the coastal industrial belt, which is both competitive and coordinated. Fuzhou is the political center and leader, Quanzhou is the economic center and Xiamen is an international port city. The three central cities should be built into big cities with a population of 2 million, and then developed to more than 3 million, so that the three central cities will develop in the direction of Fujian's factor allocation center, industrial diffusion center and scientific and technological innovation center, and become the three giant engines for the rapid development of the economic zone on the west side of the Taiwan Strait. To develop the three major cities, it is necessary to strengthen the construction of deep-water ports such as Xiamen Bay, Fuzhou Port, Quanzhou Bay and Meizhou Bay to realize harbor interaction; Establish a fast and convenient intercity three-dimensional traffic system, and form a "four-hour traffic circle" in the central city and a "one-hour traffic circle" between the central city and surrounding counties (cities). In short, the regional expansion and coordinated development of the three major cities will play an important role in accelerating Fujian's economic development.

7. New advantages of marine economic development

Fujian Province is located in the southeast coast of China, and the sea area of 200m isobath is 1.36 million square kilometers, which is about 1.2% larger than the land area of the whole province. The coastline is tortuous and long, with a total length of 3324 kilometers, ranking second in the country. There are large and small ports 125 along the coast and 22 deep-water ports. There are many islands. At the high tide, there were 1546 islands, covering an area of over 500 square meters, ranking second in the country. The total length of the island coastline is 2804.4 kilometers, and the total area of the island is 1.400. 1.3 square kilometers. The beach area of the province is 2068 square kilometers. Fujian province is rich in marine resources and has five advantages: fishing, port, scenery, oil and energy. Driven by a series of major decisions made by the provincial party committee and the provincial government to "build a strong marine economy province", the marine economy has developed rapidly, and the added value of the marine industry is 52 billion yuan, accounting for 12.2% of the province's GDP. The marine economy has become an important industry for Fujian's economic development. Marine fishery, marine transportation and coastal tourism are important marine industries in Fujian Province. In 20001year, the output of seafood reached 4810.8 million tons, ranking third in the country, which is a good environment for Fujian businessmen to invest and develop and attract international capital. 1, innovating Fujian business model

What is Fujian's business model? I think in a broad sense, it should refer to the construction of a big province with Fujian coast as the central axis, economic and cultural interaction between East and West, world multiculturalism as the core, international tourism and seaport characteristics. In a narrow sense, the business model of Fujian businessmen refers to the business philosophy and business model embodied in Fujian businessmen. The narrow business model of Fujian has the following contents: (1) personality charm. Including integrity, kindness, self-improvement, and the courage to "love will win." (2) Business philosophy. Fujian businessmen are a model of practicing the concept of "taking from society and applying it to society", and Mr. Chen Jiageng is one of them. After the successful operation, Fujian businessmen actively donated money to set up public welfare undertakings to benefit the society, which shows that Fujian businessmen are pursuing both wealth and new virtues. (3) Fujian Business Network. Influenced by various concepts and cultures, especially the sense of trust and security given by people with the same ancestry, language and hometown, many Fujian businessmen still like to find partners in the business network formed by blood, geography and industry. (4) business model. Most Fujian businessmen still use the family business model to accumulate wealth. On the one hand, the inheritance of family business makes enterprise behavior more long-term and avoids quick success and instant benefit; On the other hand, family management has also caused many problems in the use of talents and external expansion.

Therefore, it is necessary to innovate Fujian's business model at present: (1) expand the development path, steadily promote transnational operation, and find new development space. (2) Constantly adjust the industrial structure and improve the innovation ability. To truly strengthen and expand powerful industries and avoid power dispersion, we must grasp the pulse of world industrial development and seize the "opportunity" of development in time. (3) Promote the integration of family capital and social capital. The key point is to combine the organizational advantages of family enterprises, carry out institutional innovation, and maintain and expand their own advantages. (4) Enhance the openness of Fujian's business network. The development of Fujian businessmen's economic network is restricted by blood ties and other factors, which is easy to produce xenophobic behavior, which is not conducive to protecting the interests and career development of Fujian businessmen. There have been many anti-China sentiments and phenomena in Southeast Asian countries in history, which fully demonstrates the importance of opening up the contacts of Fujian businessmen.

2. Carry out institutional changes.

Mainly aimed at the defects of the business model of Fujian merchant family enterprises, the system reform was carried out. In order to change from family management to modern company, Fujian commercial enterprises must make corresponding countermeasures: (1) break through the concept of "home" and establish the concept of long-term development of enterprises. First of all, it is necessary to establish the concept of enterprise socialization and introduce external shareholders, so that the equity of the enterprise belongs to different owners and the enterprise legal person is independent of the family. Secondly, break through the concept of inheriting the father's business. (2) To meet the requirements of management modernization, it is an inevitable choice for private enterprises with a certain scale to implement the principal-agent system and establish a modern enterprise system. The principal-agent system is characterized by meritocracy, not cronyism. Enterprises should choose talents and hire managers outside the family, change the management mode of combining owners and operators in the past, and separate ownership from management rights. Major decisions are made collectively by the board of directors, and parents or other family members cannot interfere with the business activities of the enterprise at will outside the board of directors and the general manager. (3) adjust the ownership structure to meet the needs of enterprise development. First of all, clarify the property rights relationship, and clarify the property rights between family members at the beginning of the business. Secondly, realize the diversification of enterprise property right structure, let enterprise managers and technical backbones buy enterprise shares, and form a kind of equity incentive and balance mechanism. Finally, realize the socialization of enterprise capital, absorb other shareholders, or form enterprise groups with other enterprises to realize the socialization of capital. (4) In order to meet the requirements of economic globalization and WTO, the parent companies of private enterprises should improve their own quality.

3. Enhance the image of Fujian businessmen.

The key to enhance the image of Fujian businessmen lies in enhancing their brands, personal qualities and maintaining social stability in Fujian, that is, enhancing corporate image, personal image and city image, with the core of increasing cultural connotation. Only culture can show the value taste and valuable fashion of Fujian businessmen, and culture is the source of cohesion and self-confidence of Fujian businessmen, Fujian cities and individuals. As far as Fujian business enterprises are concerned, it is necessary to strengthen the cultural construction of Fujian business enterprises in the future to avoid misunderstanding that Fujian business enterprises have no culture again. At the same time, it is necessary to pay attention to the brand building of enterprises and truly turn Fujian business enterprises into modern enterprises. In urban construction, we must gradually form a strategic development idea of building a famous cultural city with a brand-new cultural concept. In the actual operation, we should always carry forward the advantages of Fujian traditional culture and modern culture. In the construction of Fujian businessmen's personal quality, we should take culture as the driving force of social progress and advanced culture as the guide, so that Fujian businessmen can realize that personal quality is closely related to corporate image, increase their initiative to participate in cultural construction in self-education and self-regulation, and enhance the comprehensive competitiveness of Fujian businessmen's enterprises on the basis of improving the cultural quality of Fujian cities.

4. Strengthen international exchanges.

It is necessary to strengthen the economic and cultural exchanges between Fujian and the world. From the economic point of view, on the one hand, it is necessary to form a "going out" strategy in the whole society, encourage Fujian businessmen to invest in the world, spread excellent Fujian merchant culture, and make it take root and flourish all over the world like Wenzhou culture. At the same time, it is necessary to implement the strategy of "bringing in", change the situation of exclusion and isolation in Fujian in the past, vigorously attract foreign investment, improve the investment environment, and make Fujian a priority investment place for investors. At present, it is necessary to vigorously run the Xiamen China Investment and Trade Fair and make Xiamen Special Zone an important bridge between China and the world. At the same time, we should also run the Quanzhou 99 Fair and the annual Fuzhou World Fujian Merchants Conference. In terms of cultural exchange, we should give full play to the role of the world's Fujian businessmen, strive to run various international conferences, and strive to attract all kinds of international talents to work in Fujian, so as to have a solid cultural and talent base for Fujian's economic development. To turn Fujian into an international seaport city, it is necessary to turn the three central cities of Fujian into the locations of more international organizations, hold at least 150 international conferences every year, and have a large number of international immigrants. In order to have a large number of international immigrants, we need to take measures including international green cards, awarding honorary citizens and creating living environment to facilitate immigrants and make people live and work in peace.

5. Improve the service system

To make Fujian one of the international logistics centers, the service industry must account for about 70% of the gross national product, which requires vigorously improving the service system of Fujian businessmen: (1) Vigorously developing the financial service system of Fujian businessmen. In view of the financing difficulties in the development of Fujian businessmen, we should innovate financial services and promote the development of financial service institutions including private banks. (2) Vigorously develop the science and technology intermediary service system of Fujian merchants. In view of the shortcomings of Fujian businessmen's lack of technological innovation, we should strive to develop scientific and technological service institutions based on universities, especially the national technology transfer center, university science park, engineering center and productivity promotion center. Together, they have established the intermediary service system of science and technology in colleges and universities, which will become an effective way for Fujian businessmen to improve their scientific and technological content. (3) Vigorously improve the investment and service environment of Fujian businessmen. For many Fujian businessmen, the investment environment is an important factor in their decision whether to invest or not. To improve the investment service environment, the government needs to reduce taxes and simplify investment procedures. 1, building an international tourism province

Fujian's tourism industry has developed very well in recent years. The total tourism revenue of the province reached 34.567 billion yuan, an increase of 65.438+03.4%, accounting for 8. 1% of the province's GDP, which was higher than the economic growth rate of the province and the average growth rate of the national tourism economy. Fujian's tourism earned foreign exchange 13 years, and the number of overseas tourists has been in the forefront of the country for a long time, laying a solid position as a major tourist province in Fujian.

To realize the grand goal of Fujian from a big tourist province to a strong tourist province, we must see the problems existing in Fujian's tourism industry: firstly, the lack of in-depth development and low cultural content. The second is that the promotion is not strong enough and the means are single. Although there are famous tourist attractions in Fujian, such as Wuyishan, Gulangyu Island in Xiamen and Quanzhou Cultural City, on the whole, the overall publicity of many tourism projects in Fujian Province is still very weak, and the overall image of Fujian tourism has not been well established. Third, the reform of management system lags behind. The existing management system has the defects of fragmentation and relative closure. The fourth is the lack of funds. Fifth, the quality of tourism professionals is not high. In view of the above shortcomings, the goal of speeding up the construction of an international tourism province requires us to do the following work: (1) On the basis of further updating our concepts, we should carefully plan and straighten out the system, and strengthen the leading role of the government and the awareness of the tourism industry. (2) Implement preferential policies, raise funds through multiple channels and increase investment. (3) Strengthen the construction of tourism products and improve the scale and quality of tourism products. It is necessary to make full use of and explore the existing cultural resources in this region (including historical and cultural heritage, religious culture, folk customs, minority cultures, etc.). ); We should be good at combining the characteristics of scenic spots, properly integrate the relevant contents of China culture, and further add the cultural connotation of scenic spots; According to different needs, modern artificial cultural attractions and cultural facilities will be integrated into the construction of tourism products, making them comprehensive and multifunctional tourist attractions. (4) Take various forms, intensify publicity and promotion, and further cultivate the market. Fujian's major international tourist markets are still dominated by Taiwan, Hong Kong, Macao, Southeast Asia, Japan, South Korea and Europe and the United States, and efforts should be made to promote tourism products with cultural value. In the cultivation of the domestic market, it is necessary to strengthen the overall image of Fujian tourism, highlight the five representative brand products of Wuyishan, Meizhou Island, Fujian Tulou, Xiamen Gulangyu and Quanzhou Hayes Culture, and promote the domestic tourism to heat up. In a word, Fujian must have a large number of tourists if it wants to become an international tourism province, and it must work hard in the above four aspects.

2. Building an international port province

Fujian seaport has unique advantages. The coastline is 3324 kilometers long, with 25 harbors/kloc-0. Among them, there are Shacheng Bay, Sandu 'ao, Luoyuan Bay, Fuqing Bay, Meizhou Bay, Quanzhou Bay, Xiamen Bay and Dongshan Bay which can be used to build 554.38+10,000-ton berths. 20 14 a number of ports with clear functions have been formed along the coast of Fujian, among which Xiamen and Fuzhou are the main hub ports in China, and 340 berths have been built and put into operation in the province, including 42 berths above 10,000 tons. With the approval of the State Council, Fujian has eight first-class seaports, including Fuzhou Port, Matsushita Port, Xiamen Port, Quanzhou Port, Xiaocuo Port, zhangzhou port Port, Xiuyu Port and Chengwo Port. Xiamen Port entered the top 50 container ports in the world for the first time. Fuzhou Port completed the international container throughput of 4 1.78 million TEUs, ranking 10 among the coastal ports in China. Quanzhou Water Port is striving to restore its former status as an "Oriental Port". Xiaocuo Port, which is under construction, is one of the four international transit ports planned and constructed by the state. A 6,543,800-ton oil terminal and a 50,000-ton multi-purpose terminal have been put into operation. With the development of Xiamen, Fuzhou and Quanzhou as 1996 pilot ports for direct flights between the two sides of the Taiwan Straits, Fujian must have the ability to regulate and control the coastal ports throughout the country if it is to be built into an international port province.

3. A big province that promotes the holy land of oriental culture.

Fujian takes Confucianism, Buddhism, Taoism, architecture, tea culture and art culture as its contents, forming a treasure house of world multiculturalism. It has always been a sacred place of oriental culture. Since the Song Dynasty, Confucianism has flourished, and many famous scholars have come forth in large numbers. From Fujian people who entered the Confucius Temple, from Song Dynasty, You Zuo, Hu Anguo and Zhu to Huang Daozhou in the late Ming Dynasty, the number of people who entered the Confucius Temple after the Song Dynasty ranked first in all provinces in China. "Born in the Eastern Zhou Dynasty, Zhu was born in the Southern Song Dynasty", which shows the prosperity of Confucianism in Fujian since the Song Dynasty. Various religions are also very popular in Fujian. Quanzhou is known as "looking at Xi underground and Quanzhou on the ground" and "saints all over the street", which shows the rich oriental culture. The historical sites of Islam, Manichaeism and Hinduism in Quanzhou fully show how Fujian, as a coastal province in history, crossed foreign cultures in the ocean. Traditional Taoist culture is also very popular in Fujian. Taimu Mountain, Huotong Mountain, Wuyishan, Sanqing Hall of Putian Xuanmiao Temple, Xianyou Jiuli Lake, the statue of the old gentleman in Qingyuan Mountain in Quanzhou and Taoist ceremonies are all important places to visit the Taoist culture in Fujian. Buddhist culture is also very popular. Nan 'an Enbukuji, founded in the Western Jin Dynasty, is the oldest temple in existence. Zhiti Mountain in Ningde is the Dojo of Tianguan Bodhisattva. Shengji Temple in Fojiling, Jianyang is the place where a Mazu Taoist mage was born and preached in Nanyue Department of Zen Buddhism. Later, Huaihai preached in Baizhang Mountain, Jiangxi Province, and created Baizhang Qinggui. Xuefeng Temple in Minhou was a place where famous monks gave lectures in the late Tang Dynasty. It was a famous temple in the south of the Yangtze River at that time. According to legend, "there is Zhaozhou in the north and Xuefeng in the south", and it is also the birthplace of the two schools of Zen, Cloud Gate and Fa Yan. Ningzong Dynasty in the Southern Song Dynasty was also designated as one of the ten Zen temples. Gushan Yongquan Temple is an important town in Cao Dongzong in the late Ming and early Qing Dynasties. Cao Dongzong Gushan Zen was formed during the reign of Yuan Xian and Daoxu. Nanputuo in Xiamen is one of the bases for the revival of modern Buddhism in China, and Minnan Buddhist College was founded. Famous monks such as Huiquan, Taixu, Hongyi, Daxing and Changxing have all come here or served as abbots or lecturers. There are many famous Zen, Buddhism and Dharma monks in the history of Kaiyuan Temple in Quanzhou. Mr. Hongyi, a master of modern law, once lived here, founded the Nanshan Law Academy, and engaged in the teaching and research of reviving Nanshan law. The above examples can fully prove the conditions for Fujian to build an oriental cultural province, and Fujian is fully capable of becoming a world multicultural media, civilized city and bright city.