How to evaluate the tourism planning scheme of tourist destination?

The following nine points can not be ignored in good tourism planning: building cultural industries, enhancing urban humanistic connotation and promoting regional economy through tourism.

1. Found weakness

The weakness mentioned here refers to the problems or shortcomings relative to others.

There are several main reasons or problems in a place: tourism failure, failure or unsuccessful:

First, don't travel, don't find good resources and don't know where to start.

Secondly, due to traffic restrictions, I don't know the people hiding in the mountains, despite the treasure.

Third, the economic situation is not good enough. Without certain economic conditions and investment, tourism can't be completed.

Fourth, the focus of work is not on tourism.

Relatively speaking, some places have better conditions to develop industry or other industries, which is more conducive to promoting the local economy, so tourism is not the focus of development.

Fifth, the constraints of institutional mechanisms. In some places, all the conditions are good, but the administrative management, resource management, policy guidance and incentive mechanism of tourism are not smooth and powerful enough, which affects the development of tourism.

Find the bright spot

A bright spot is the brightest spot, which can also be called a bright spot. The highlight here is not the highlight of the planning text itself, but a plan to help the planning area find the highlight of tourism development. It includes tourism resources, tourism environment, management system, policies and regulations and many other aspects.

The elements that make up the bright spot,

This is a name, which is famous in a certain aspect and point, and has influence in the whole province, the whole country and even the whole world.

Second, it is something new, something that has recently appeared, is newly discovered, or is innovative, something that is recognized by everyone in some way.

The third is rare, that is, rare or unique. A certain resource is rare in the whole country, or unique in your place. A certain practice or policy measure is original and original here, which plays a good role in promoting the development of tourism.

The fourth is strangeness, with strange tourism resources, such as strange mountains and rivers, strangers and strange things.

The fifth is special. Some things you have, others have, but you have characteristics and inherent characteristics.

It is impossible for a place and a scenic spot to have all the above elements, but as long as they have and stand out, they can form a bright spot. When planning, we must help local people find such bright spots. Only by finding bright spots and using them in actual construction can tourism development take fewer detours.

Break through difficulties

Difficulties are somewhat similar to weaknesses (problems) Both of them are factors that restrict the development of local tourism, but they are different. There are many problems, and there are often only one or two difficulties; Problems are universal, and difficulties are often special; The general problems are clear at a glance, but the difficulties should be carefully analyzed and carefully found; The problem is superficial, but the difficulty is hidden inside.

Therefore, finding the difficulty is to find the main contradiction and outline. When you find the difficulty, you find the main contradiction, then you grasp the outline, raise your eyes, and other problems will be solved.

Therefore, in planning, it is necessary to help the entrusting party find out the difficult problems that restrict the development of tourism, plan solutions, ideas and schemes, and guide the entrusting party to break through the difficulties and bottlenecks through a large number of in-depth and meticulous investigations, comprehensive analysis and multi-party comparisons.

seek a selling point

Tourism products are also commodities in essence, and need to have selling points.

Anji County, central beautiful countryside has 6.5438+0.08 million mu of bamboo forests, with a vegetation coverage rate of 75%. The local air quality is good, and the average concentration of negative oxygen ions in the atmosphere reaches 8000 /cm3. The excellent rate of 33 climate and ecological evaluation indexes in Anji reached 97%, and the comprehensive evaluation results were excellent. From the perspective of a single resource, it seems that each resource is a selling point, but more is selli.

The tipping point here refers to the factors that can trigger explosive effect and promote explosive growth in the initial stage of tourism development or when it reaches a certain level. This factor can be a slogan, an activity, a policy, a product, a scenic spot or even a brand.

In tourism planning, we should be good at creating tipping points. How to do the tipping point needs specific analysis.

For example, Anji Jiangnan Tianchi Scenic Area is an AAAA-level tourist attraction. Huangping Hydropower Station is located in Anji County, northern Zhejiang Province, with a total installed capacity of 6.5438+0.8 million kilowatts, ranking first in Asia and third in the world among similar power stations. Such a fully industrialized hydropower station, hidden in the mountains, has two functions, making the best use of everything. During the planning and construction period, it was developed into a scenic spot project, especially the Sheung Shui Reservoir Area, which was called Jiangnan Tianchi and soon became the most beautiful business card of Tianhuangping.

In order to change the long off-season of seasonal tourism in scenic spots, the construction of Jiangnan Tianchi Ski Resort is proposed for the following reasons: First, according to the statistics of temperature data of Tianchi 16 in Jiangnan, it is basically 0 to-18 degrees from February to February of the following year, and the climatic conditions are feasible. Jiangnan Tianchi is located at the top of the mountain at an altitude of 1000 meters. Anji is surrounded by mountains in the east, south and west, and the northern part is open, so the north wind can directly enter. There are ten or twenty snows every year,

2. Jiangnan Tianchi Ski Resort is the only winter field ski resort in Jiangnan, with a total length of nearly 800 meters and a snow field of more than 60,000 square meters. It is the most comprehensive and high-tech development group in East China at present. East China has a population of 400 million and a vast market space.

Third, Zhejiang itself is a big tourist province with a population of nearly 50 million, which has great potential for tourism development, but there is no large-scale field ski resort. From the point of view of improving the off-season and single tourism function of winter tourism, this project is urgently needed.

Watch the landing site

Landing point refers to the landing and operability of planning. In the compilation of tourism planning, we should not only have a strategic height and a certain predictability, but also pay great attention to landing and operability.

It is necessary to strengthen the landing and operability from four aspects.

The first is to strengthen the planning of specific areas,

The second is to strengthen the planning of specific projects.

The third is to strengthen the planning of specific time.

The fourth is to strengthen relevant planning.

In the planning of specific areas, the planning not only carries out macro-planning for the city's tourism development, but also carries out development planning for counties (cities, districts) according to their geographical location, resource status and development status.

In specific projects, there are not only the spatial layout of the whole city, but also the development planning of specific product projects, such as tourist accommodation facilities. The planning made a detailed investigation of the city's tourist accommodation facilities, made a scientific analysis of the growth trend of tourists in the city, and finally put the development planning of accommodation facilities in the city and counties (cities, districts) in place.

Step 7 get to the point

A good tourism planning must fully implement the general principles of tourism planning and highlight the key points.

First of all, the same plan highlights different elements. 055-79000 sets clear and specific requirements for the elements of various plans. For example, the General Rules for the Overall Planning of Tourist Areas stipulates its five basic elements and thirteen basic contents. Although all these elements must be written and indispensable, which ones must be highlighted and which ones can be described concisely still depends on the actual situation.

Second, different programs should highlight the key points of different programs. Different solutions have different problems to solve and different requirements. Especially some non-statutory planning, because there is no standard to follow, it is particularly important to grasp the key points. For example, conceptual planning, the scope of planning is generally relatively large, and the problems to be solved are mainly strategic issues. Emphasis should be placed on strategic issues such as development concept, spatial structure, tourism image and product planning. Other aspects can be lighter.

Third, the planning of different majors.

Broadly speaking, nodes are also the focus. What is a node? In the process of development, they have the functions of connection, hinge and organization, and can affect the joints and key points around and as a whole. Such as time nodes and engineering nodes.

For example, to make a regional plan, there are many things to plan. What is a node? Gui believes that scenic spots are one of the important nodes, because scenic spots are the core products of tourism. Only by planning several scenic spots in one area can the whole planning framework be basically established. For another example, there are several projects in a scenic spot. Scenic spots, tourist service centers, tourist toilets and other important nodes in the scenic area should be paid close attention to and planned well in the planning process.

9. Keep creating excitement

The important purpose of tourism is to bring more happiness and excitement to people. As a blueprint, tourism planning should provide more construction basis for this kind of happiness and excitement in tourism development and tourism product construction. Especially in the planning of scenic spot construction, it is necessary to highlight the key points.

Excitement is a perceptual reflection, and there are many factors that can stimulate people's excitement. Beautiful visual effects can stimulate people and make them excited. A story, a children's ditty, and a table of hometown-style food can all evoke homesickness. Planners should think more, savor these factors and create more excitement.

There are many things that make up the excitement, which can be a node. For example, the scenic spots in the scenic spot are undoubtedly the main excitement of this scenic spot. Many novel and creative sketches often attract tourists to stop and take pictures.

A tourism planning scheme can achieve the above nine points, with reasonable arrangement, overall coordination and strong operability, which is an excellent tourism planning.

I think, first of all, whether the tourism planning industry exists remains to be discussed. If yes, what is the core value of this industry?

Secondly, in the final analysis, planning work is to do preliminary work, serve the business objectives of enterprises and government demands, and is essentially industry consultation. So, if the policy drivers are excluded, is this industry market sustainable?

Finally, under the background of mobile Internet, the adjustment of core enterprises such as Peak, Qichuang and Lv Wei. Is it effective in the business model with sales plan as its main business?