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A brief analysis of the Mongolian catering industry

Abstract: The Mongolian people are an ethnic minority living in the northern grasslands. Due to the different geographical environment and social environment of life, it has formed its own unique national food culture in the long history. This article mainly defines the Mongolian food industry, discusses the relationship between the Mongolian food industry and Mongolian food culture, and further analyzes the characteristics and advantages of Mongolian food. Keywords: Mongolian food, Mongolian food industry, Mongolian restaurant, Mongolian food culture

Abstract: Mongolian people are an ethnic minority living in the northern grasslands. Due to the different geographical environment and social environment of life, it has formed its own unique national food culture in the long history. This article mainly defines the Mongolian food industry, discusses the relationship between the Mongolian food industry and Mongolian food culture, and further analyzes the characteristics and advantages of Mongolian food.

Keywords: Mongolian food, Mongolian food industry, Mongolian restaurant, Mongolian food culture

The Mongolian food industry is the cooking technology, eating utensils, and flavor formed after the Mongolian food style entered the market. Industrial systems such as dishes, festival delicacies, store decorations, service etiquette, wine and tea culture, etc. The Mongolian food industry is based on the Mongolian food culture. While inheriting the traditional Mongolian food culture, it carries out reinvention and innovation to enter the market and serve the public. With the economic development, market prosperity, tourism development and people's living standards in Inner Mongolia, its development momentum is getting better and better. As a market product for the general public, the Mongolian catering industry is becoming a part of the Mongolian economy and the best window to showcase Mongolian food culture. With its rich and unique Mongolian food culture as its background, the Mongolian catering industry will take the lead in the modern catering industry.

1. The definition and characteristics of the Mongolian catering industry (referred to as the Mongolian catering industry)

(1) The definition of the Mongolian catering industry

The Mongolian catering industry , referred to as the Mongolian food industry, refers to the general name of restaurants, restaurants, restaurants, and hotels that mainly provide Mongolian food. The Mongolian catering industry has the general attributes of a catering enterprise, and its outstanding characteristics are reflected in its cultural attributes. The most basic feature of the Mongolian food industry is the food categories formed by the Mongolian people in the grassland ecological environment and the food culture derived from it.

(2) Characteristics of the Mongolian catering industry

In addition to reflecting the Mongolian food culture in the food content, the Mongolian catering industry also shows the following characteristics:

1 Hotels, restaurants, restaurants, etc. that serve Mongolian food should reflect Mongolian characteristics in their names and highlight Mongolian food culture. We can often judge a person's ethnicity based on his or her name. same. If a catering enterprise is named after a name with Mongolian characteristics, it will highlight the theme of Mongolian food culture. Such as Bayanhaoriwa, Chahar, Grassland Muju, etc.

2. The names and content of the dishes reflect national characteristics. Such as Dalhan Lamb Tripe, Angchin Braised Steak, Hot Roast Lamb Leg, Grassland Feast, etc.

3. The dining environment has Mongolian national characteristics. It is mainly reflected in the facade design, logo, decoration style, main color, menu design, accessories, tables and chairs, furnishings, etc. It depends on the size and grade of the hotel. There are also differences in the degree of attention to detail. Generally speaking, the decoration colors are mainly blue, white, red and yellow. White and blue are colors that the Mongolian people have admired since ancient times. The Mongolian people believe in yellow religion, so some people also combine yellow and red for decoration. It is common to hang Mongolian ornaments on the walls, such as wool tapestries, paintings, calligraphy works, or some ethnic hangings. Such as Mongolian knives, leather bags, bows and arrows, matouqin, etc. In addition to Mongolian-style dishes, there are also Chinese dishes. Most of the menu designs put Mongolian specialties at the front.

4. Service etiquette reflects Mongolian characteristics. Most of the service staff in restaurants operating Mongolian meals wear Mongolian robes, especially those greeting guests at the door. Some small hotel waiters wear short Mongolian clothes or Mongolian vests. Larger ones also reflect national characteristics in terms of service etiquette and operating procedures. For example, when guests are seated, tea is poured first; the handles of meat-stewing knives are placed facing the guests, etc. Some high-end Mongolian restaurants launch horse teams to welcome the guests. Excellent Mongolian riders wearing national costumes and riding well-organized horses open the way in front to welcome the guests. Singers sing toasts and art troupes line up. Holding the white hada in hand, singing a toast song, toasting and offering hada to the distinguished guests, and welcoming the guests into the yurt restaurant. Although most of the service staff are Mongolian, they can provide bilingual services in Mongolian and Chinese.

5. Higher-end Mongolian restaurants have supporting Mongolian music and dance programs to entertain customers.

2. Advantages of the Mongolian catering industry

(1) Nutritional advantages

The traditional Mongolian diet, which is mainly meat and milk, has many high-quality nutrients and Proper recipe structure. The Mongolian diet is dominated by mutton, and many dishes in modern Mongolian meals are also mainly made from mutton. Such as green robe lamb chops, Xiangfu roasted half lamb, Khan's palace lamb brain, shepherd Yijue roasted lamb liver, etc. Compared with other meats, mutton has high nutritional value and contains a variety of ingredients that are beneficial to the human body. As for milk, its nutritional value has been recognized around the world, and various dairy products made from five animal milks are products of extracting the essence of milk. Nowadays, various New Mongolian meals are based on the traditional Mongolian diet with further improved cooking methods to remove the smell and greasiness, and improve the nutritional value of the Mongolian meals. For example, the "braised camel paw" in the New Mongolian meal has high nutritional value. It also has a special nourishing effect and is as famous as bear paw.

Both traditional Mongolian meals and new Mongolian meals are more in line with modern people’s dietary requirements for nutrition and health. Take the Mongolian traditional drink horse milk as an example. It contains very rich protein, sugar, and vitamins, and its nutritional functions are close to human milk. Studies have shown that drinking mare's milk can not only prevent various diseases, but also be a good product for beauty and longevity "from the inside out".

The Mongolian diet is very consistent with modern people’s pursuit of nutrition, health care, and green concepts. These reasonable factors are being continuously proven by research and are accepted and recognized by more and more people.

(2) Purely natural advantages

The meat and milk in Mongolian meals are produced by livestock, and livestock are grazed and raised on natural grasslands. It can also be said that " Semi-wild" rearing. There is no intensive use of chemical fertilizers and pesticides in the vast grassland, and the Mongolian traditional concept has always been against destroying nature. The wild animals and wild vegetables brought from the prairie are far away from pollution and are purely natural and green.

(3) Advantages of fast food

Many dishes and foods in Mongolian food were formed by Mongolian herdsmen in their nomadic life, such as fried rice, fried fruits, milk tea, and hotpot. Mutton, hand-grilled mutton, etc. can adapt to the fast pace of modern life, and can become Mongolian fast food with a little processing. Therefore, a buffet format can also be introduced to create a Mongolian buffet.

(4) Characteristic advantages

With the rapid development of the catering industry and increasingly fierce competition, if operators want to stand out in the competition, they must create themes, products, services, Show your own uniqueness in terms of environment and publicity, establish your own catering image, and form unique flavors and characteristics. In terms of features, the advantages of the Mongolian food industry are obvious. Mongolian food is based on traditional Mongolian food. From raw materials to production methods, it inherits the Mongolian food custom of focusing on meat and milk. Its unique milk tea, milk wine, etc. are also obviously different from agricultural food. Secondly, the environmental facilities of the Mongolian restaurant industry reflect Mongolian culture, allowing people to realize its uniqueness from the name of the hotel to its decorative features. Thirdly, the Mongolian etiquette provided by the service staff wearing Mongolian costumes and the cultural and artistic programs rich in ethnic characteristics are also what distinguish it from ordinary food. In short, these unique advantages based on Mongolian culture are unique and can become a powerful means of competition for the Mongolian catering industry.

(5) Market advantages

The traditional Mongolian food culture contains rich socio-economic value. With the development of my country's commodity economy, the charm of Mongolian food culture has once again emerged. People have begun to increase the development of traditional Mongolian food culture: on the one hand, some of the essence of Mongolian food has been redeveloped. For example, some high-end Mongolian restaurants have rediscovered the Mongolian palace banquet "Fake Horse Banquet" to satisfy tourists and the public. The rich orientation of the banquet and the experiential psychology of tasting have once again demonstrated the unique charm of its food culture: on the other hand, the existing Mongolian food has also been continuously sublimated and improved. Some Mongolian food restaurants have launched a "New Mongolian Food" series and developed and produced various new Mongolian food. The new Mongolian food series launched by Inner Mongolia Restaurant is based on traditional Mongolian food and draws on advanced and scientific cooking techniques and tools from other cuisines. Utilize the pure natural, pollution-free milk, meat, vegetables, grain and other raw materials of the Inner Mongolia prairie to inherit and develop the extensive and profound grassland cultural style, integrating food, drink, music, etiquette, song, scenery, emotion and utensils into one national characteristic A new catering culture with rich cultural atmosphere. Dairy King air-dried meat, sizzling lamb liver, beer-braised lamb, Aoter Liujieyi, tomato sauce milk tofu cake, ginseng and angelica braised sheep trotters, yogurt and aloe salad, abalone sauce camel palm, Mongolian salad, etc. are all innovative Mongolian dishes.

The Mongolian food industry is still in its infancy, and the work of exploring traditional Mongolian food and recreating it on this basis is also in its infancy. Mongolian culture has a long history, and there are some differences between various regions. There is a lot of room for sorting and developing this. As the Mongolian food industry develops further, more people will participate. By enriching raw materials and improving cooking techniques, people have made Mongolian diet more in line with people's requirements. In Inner Mongolia, the Mongolian catering industry as an industry has only just started, and for the tourism market and catering market in the region. The Mongolian catering industry accounts for less than half of the country, and it has rarely set foot in developed coastal cities and foreign markets. It can be said that the market space is still huge.