Liu Qiangdong stepped down as CEO of JD.com and Xu Lei took over. What are Xu Lei’s well-known business operations?

During his tenure as CEO of JD Retail, Xu Lei established the business philosophy of "trust-based, customer-centered value creation" and led the company for several consecutive years. JD.com’s retail business achieved high-quality growth, and launched the supply chain middle platform and omni-channel strategy to accelerate the cultivation of JD.com’s new growth curve. In particular, he led the design of JD.com’s 618 marketing campaign, making JD.com’s 618 an annual landmark of the Chinese economy. One of the events, Xu Lei took the lead in successfully opening up JD.com’s supply chain capabilities to the outside world.

On April 7, JD Group announced that Mr. Xu Lei, President of JD Group, will serve as CEO of JD Group and will be responsible for daily operations and management. He will join the JD Group board of directors as an executive director and report to the chairman of the JD Group board of directors. Mr. Liu Qiangdong reported that Liu Qiangdong will no longer serve as the CEO of JD.com Group, but will continue to serve as Chairman of the Board of Directors of JD.com and will devote more energy to long-term strategic design, major strategic decision-making and deployment, the cultivation of young leading talents and rural revitalization. In 2021, JD.com Group’s operating revenue has reached nearly one trillion yuan and it has more than 400,000 employees. Currently, managers born in the 1980s account for 91% of the JD Group and are becoming the backbone of the JD Group.

Friends who follow JD.com, especially Xu Lei, know that Xu Lei served as JD.com’s marketing consultant in May 2007 and was responsible for establishing the JD.com Market Public Relations Department. In September 2021, he served as President of JD.com Group. , responsible for the daily operations and coordinated development of each business segment of JD.com.

In fact, Xu Lei has many well-known business operators in JD.com, and his performance is also very outstanding. For example, JD.com went public in Hong Kong, JD.com Health and JD.com Logistics were listed, and Xu Lei was indispensable. During Xu Lei's tenure as JD Retail CEO, his performance was also very outstanding. For example, in the first and second quarters of 2021, JD's revenue increased by 39% and 26.2% year-on-year respectively. On March 31, 2021, JD's annual active users reached 4.998 billion, a net increase of 112 million in one year. Under Xu Lei’s leadership, JD.com’s retail business has maintained significant growth for three consecutive years with remarkable results. In particular, JD.com’s 618 marketing campaign designed by Xu Lei has become one of the landmark events in the Chinese economy every year. It is estimated that friends He spent his own money to support it, and also went shopping.

In the eyes of Xu Lei’s colleagues, Xu Lei has high emotional intelligence and management level. He is good at handling complex relationships and coordinates well with various departments. As long as he takes action, many difficult and complicated diseases can be solved easily. The reason why he gradually rose to prominence on JD.com. With Xu Lei's promotion this time, it marks the completion of the adjustment of JD Group's organizational structure. I believe that JD's overall strength will be improved again.

In short, JD.com’s management adjustment this time provides a strong guarantee for its strategic decision-making and business deployment; at the same time, Xu Lei took over as the CEO of JD.com Group, which is also a step for JD.com to achieve relevant business under the established strategic goals. The segment operates smoothly and grows rapidly, and then adjusts the organizational structure to create greater value for society.