What is the major of scenic spot development and management?

1, Introduction to the Specialty of Scenic Area Development and Management

The major of scenic spot development and management trains high-tech applied professionals with good ideological quality, professional awareness and physical and mental quality, who are based on the scenic spots in Qinghai Province, face the whole tourism industry and adapt to the development and management of scenic spots required by the vigorous development of tourism.

2. Professional courses of scenic spot development and management

Introduction to tourism, tourism economics, tourism marketing, statistical principles, introduction to tourism resources, architectural principles, environment and planning basis, development and management of scenic spots, operation and management of travel agencies, financial management of tourism enterprises, tourism laws and regulations, basic knowledge of tour guides, tour guide business, overview of source countries, international etiquette, development and management of scenic spots, tour guide practice, investigation and research of scenic spots, service etiquette of tour guides, tour guide skills, tourism geography and tourism management.

3, scenic area development and management professional training objectives.

Training objectives

This major trains high-tech applied talents with good ideological quality, professional awareness and physical and mental quality, who are based on the scenic spots in Qinghai Province, face the whole tourism industry, adapt to the development and management of scenic spots required by the booming tourism industry. Graduates of this major not only have good professional quality, but also master professional knowledge and skills such as tourism enterprise management, hotel management, scenic spot management, convention and exhibition industry, tour guides, etc., and cultivate fluent oral English and good tourism culture.

Training skills

Professional computer application ability in scenic spots, including basic computer application and operation ability; The application ability of tourism management information system; Basic operation ability of scenic spot surveying and mapping design software. The ability of tour guides to explain scenic spots, including mastering standardized service skills; Ability to prevent and deal with accidents; Ability to respond and deal with special problems; Reception and service capacity of key tourists. Professional core competence, including scenic spot marketing competence; Scenic spot management ability; Business ability of scenic spot planning. Professional development ability, including the basic ability of scenic spot development; The painting ability of scenic spots.

4. Professional direction and employment prospect of scenic spot development and management.

Employment orientation: management of tourist attractions, scenic spots, travel agencies and technical posts.