There are more than ten ways to monetize Xiaohongshu. I don’t know how to count them all, but I will be shocked when I count them...

Private domain growth consultant-Qianyu

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The second part of the Little Red Book series , estimated reading time is 8 minutes

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01. Why does Xiaohongshu make money?

Xiaohongshu is a leader among self-media platforms. In fact, when we discuss why Xiaohongshu makes money, we are discussing why self-media makes money?

So why make money? Because marginal cost is 0.

To put it bluntly, even if you can't make money, you won't lose money.

Some people may say, why is there no cost? Isn’t time cost a cost?

Yes, time cost is also a cost. I hope you can remember this when you are scrolling through Douyin to catch up on dramas and chat in a daze.

Self-media has actually been popular for three or four years. Compared with previous social media such as QQ and WeChat, self-media platforms face the entire Internet.

The rise of self-media has broken the traditional social model. People have the opportunity to meet new friends in more fields, and it has also brought a lot of opportunities to many ordinary people.

Why do you say that? Because the Internet is really big enough, the problem caused by the overcapacity of knowledge and information is that those who have professional knowledge or skills, in addition to wages, it is difficult to realize the resources they have again.

The self-media platform perfectly solves this problem. As long as you are good at something, you will have the opportunity to monetize it.

If you are good at eating, you can become a food blogger;

If you are good at sleeping, if you broadcast live, a group of people will watch you sleep. I will also give you gifts, allowing you to achieve real "after-sleep income";

If you like traveling, you can be a travel blogger;

If you like painting, you can be Painting blogger;

If you speak English well, you can be a foreign language blogger;

If you take care of your children well, you can be a parenting blogger;

< p> If you have developed business thinking, you can become an entrepreneurial blogger;

........

In a word, the threshold of self-media is not high and the audience base is large , almost any subject has an audience.

And I think the more important point is that self-media is a way to record life, share what you see, hear, think and feel, and retain life. While capturing beautiful moments, you can also have the opportunity to increase your income, so why not?

02. How to make money on Xiaohongshu?

Let’s not talk about how to create an account here. Let’s analyze how Xiaohongshu helps us generate income from the perspective of monetization.

Are you ready? When it comes to monetization, be sure to read it carefully~

1. Official advertising monetization

This is one of the simplest and most popular methods of monetization.

Monetization through official advertising cooperation, as the name suggests, is a behavior allowed by the Xiaohongshu platform, so there is no need to worry about being restricted or blocked.

The account requirements are: fans ≥ 5,000, note exposure ≥ 10,000 within a month, then you can apply for a brand partner, and you can bring goods after passing it~ /p>

2. Monetize private ads

The advantage of accepting ads privately is that there is no threshold, even if you You can accept dozens of followers or hundreds of followers. Generally, you just leave your email or WeChat ID on the Xiaohongshu homepage, and then wait for advertisers to come to your door.

But I personally feel: No threshold is the biggest threshold.

Because who knows when such a good thing will be his turn? It’s unrealistic to be waiting in the background for a private message from the advertiser’s dad~ You have to take the initiative!

3. Mini program order-taking platform monetization

It is similar to a platform for take-out riders to take orders and release them. It is very simple to use. The advertiser publishes the task and the blogger collects the task.

There are quite a few such platforms, such as Crab Announcement, Red Announcement, Fast Coffee Master, etc.

Note, don’t accept any advertisements, they must be advertisements that meet the requirements of your account.

4. Monetize WeChat group ads

If you want to make money, first join the circle.

This is something you need to do when entering every industry. You can find companies or self-employed businesses that provide peripheral services for Xiaohongshu. They usually have a large number of communities at their disposal, and you can buy directly into the group. Can.

5. Bring your own products and monetize them

For bloggers who have monetized products, Xiaohongshu Also a very good choice.

In this case, traffic is usually diverted to the WeChat private domain to complete the transaction. If the action of diverting traffic to the private domain is discovered by the official, the person will be banned from speaking for 7 days, or even banned, so be sure to pay attention to the method of diverting traffic. We will talk about this in detail in a later article~

6. Check in at a store to collect merchant commissions and realize them

This is very similar to the food tour on Douyin, but the store tour is not limited to the catering industry, but also the tourism industry, handicraft production, parent-child entertainment, Clothing, digital products, even yachts, luxury cars, etc. are all available.

Bloggers share their real experiences through offline actual experiences, and then drive fans to buy.

7. Monetize live broadcast rewards

Like other self-media platforms, Xiaohongshu also has a reward function for live broadcasts. If you are an emotional blogger, entertainment blogger, beauty blogger, clothing matching blogger, or knowledge blogger, you can increase your income through live broadcast.

Play more live broadcasts and interact more. This is also a good way to enhance fan relationships.

8. Monetizing paid knowledge

Paying for knowledge is also very popular now, especially after the epidemic, the trend of online learning has become more and more popular.

As long as you can solve practical problems for a certain group in a certain field, you can consider the path of knowledge realization and make money with poor cognitive information.

And this is also the main way for friends around me to make money. I just want to say four words: there is a lot to do.

9. Monetize accounts operated on behalf of others

For bloggers who are familiar with the Xiaohongshu gameplay, operating on behalf of others is undoubtedly a very suitable choice.

To be honest, many people only see that self-media can make money, but they underestimate the effort and hardship required behind doing self-media.

To do self-media, you need to have the following abilities: topic planning, script writing, cover production, picture ps, video editing, copywriting polishing, etc. You also need to have a sense of the Internet and work overtime if you have nothing to do. It's common to stay up all night ~

There is another thing that 80% of people don't have: persistence!

So if you are an expert blogger who has obtained results and do account operation, your income will be very considerable~

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10. Selling your account for cash

Do you think it’s incredible? Haha~

This is okay

Yes, selling accounts is really feasible, and the demand for this in the market is not small. There are people in Baifenqianfenhao who have been purchasing large amounts for a long time!

11. The middlemen make money from the price difference and realize it

Experts in subdivided industries, when discussing cooperation, don’t just look at how much money you can get, but also dig more about advertisers. needs.

How many notes do they plan to publish this time?

How many experts are needed?

Do you want a thousand fans account or a ten thousand fans account?

.......

After understanding the needs of advertisers, use your own connections and resources to contact experts in the same industry, and make money while bringing goods. Make money with your peers and earn the price difference at the same time. What a win-win situation~

03. What is the difficulty in realizing cash?

After the monetization model is clear, the troublesome thing comes~

Why are some accounts with thousands of fans, but it is difficult to monetize them? There are no advertisers coming to us, and the brand’s products can’t be sold?

Regarding this topic, I will keep it short and straightforward

There are many other reasons for difficulty in monetization, I will I won’t give examples one by one, but I will mention them in subsequent articles~Thank you for your time~

This is the best era, It is also the worst of times. I hope everyone can make their own pot of gold on the Internet.

Next article: The scientific way to maintain an account, once you maintain it, you will get more healthy.

#private domain growth consultant-Qianyu, focusing on sharing private domain operations, Monetize your followers and improve your copywriting skills

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Review the market from time to time and always be grateful

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