Characteristics of scenic alliance model

The function of the block is single, and it lacks necessary business functions such as interaction with customers and online booking. The second is the e-commerce alliance led by online travel service providers. Well-known online travel service providers build portals and various tourist attractions join them, such as mango net, Tongcheng Travel Network and Lvmama Travel Network. The main purpose of this mode is information release and online booking, and there are corresponding modules such as scenic spot introduction, online booking and online customer service. For enterprises in scenic spots, e-commerce can be carried out only by paying a certain franchise fee or sales commission, and online consultation and online reservation of products can be realized. The promotion effect is obvious and the risk is relatively small. It is a convenient and effective way to develop e-commerce in the early stage. Second, the mode classification of e-commerce alliance in tourist attractions Based on the concept of strategic alliance, the e-commerce alliance in tourist attractions is defined, that is, two or more scenic spots enterprises jointly promote the electronization of all aspects of scenic spots' business activities with the help of network information technology, and form a network organization with * * * sharing of resources, * * bearing of risks and two-way or multi-way flow of elements through equity participation or contract binding. E-commerce alliance in scenic spots helps to integrate scenic resources, enhance the depth and breadth of e-commerce implementation by enterprises, improve comprehensive competitiveness, and effectively promote the vigorous development of local tourism. According to the organizational structure of the alliance, this paper divides the e-commerce alliance in scenic spots into three modes: exchange-based e-commerce alliance, entity-led e-commerce alliance and virtual organization-led e-commerce alliance.