How to design tourism products?

Tourism product design refers to the allocation of tourism resources and first-class services according to certain rules, and the increase of tourism services; And to a certain theme, content, form and price. There is a complete set of tourism product design methods. First of all, we should be able to choose the tourist value point of the tourist destination, which is the core competitor of a tourist product. Innovation is the only way for the development of powerful groups. The purpose of innovation is to lead the new tourism consumption demand. Innovative design consists of three parts: innovative theme, innovative content and innovative form. The grade design of tourism products is to design tourism products according to the three standards of tourism products and three quantitative standards of tourism products, which are divided into primary design, intermediate design and advanced design. It is unrealistic to mechanically divide the three-level design. The reality must be that different standards of primary, middle and advanced are intertwined. The advantage of this mechanical distinction is that on the one hand, it has a clearer understanding and mastery of the design of tourism products, on the other hand, it lays the foundation for formulating the evaluation standards and charging standards of tourism product design in the future. The task of primary design is to allocate tourism resources and supporting first-class services to realize the characteristics of "small, coarse and economical" tourism products with tourism services; And complete the four major components of tourism products-the naming of the theme part and the "low-level physiological and psychological needs" of the content part; The "slowness" of the formal part; The price part is "undoubtedly difficult to meet the service requirements" of tourism products. In the specific work, we should personally select and book facilities supporting tourism products, and put forward the shortcomings, opinions and suggestions of the "first-class service" integrated with the above facilities. Determine the content and form of additional services (helping tourists) and determine the name of tourism products. The preliminary design of protecting tourists' physiological needs must be based on certain conditions. This condition is that the planning, development and capital construction of tourism resources must be completed. Why can't places without roads and toilets participate in "primary design"? Isn't primary design just about designing these things where there are no such things? This is the evil result of tourism planning, infrastructure design and tourism product design. The task of intermediate design is to realize the characteristics of "medium, fine and standard" of tourism products by allocating tourism resources and increasing tourism services, and to complete the second step of the theme of tourism products-good name; The "middle layer" of content; The "lightness" of form; The price of "difficult service charge" and so on. The specific work is to enrich the content, change the form, make on-the-spot reconnaissance and make bold choices; Select, negotiate and sign contracts; Plus the standardization of tourism services; Products have a sense of rhythm, taste and integration. The general task of advanced design is to rationally allocate tourism resources on the basis of primary and intermediate design and realize "large-scale, high-quality and luxurious"; And strive to complete the theme of "establishing brand" of tourism products; The "high level" of content; The form of "comfort"; The price of "timely transfer of receipts and payments marks the transfer of legal relations" taxes the collection part of receipts and payments. Expand the carrying capacity of tourism products (every consumer of tourism products is a producer of tourism products. If a good product is designed, many people will buy it. Therefore, tourism products have the problem of carrying capacity); Pay attention to accessibility (green coverage rate, garbage disposal rate, water quality and atmospheric environment, public order, people's feelings, work efficiency, etc.). ) affecting tourists' satisfaction; The core of tourism products is to increase tourism services, and the core of increasing tourism services is to mobilize tourists' emotions. Tourist satisfaction is one of the indicators that can not be ignored to measure the quality of tourism products. Entering the advanced stage of tourism product design, we should pay more attention to the strategic issues of social benefits and sustainable development.