What did I learn during the four months at IP Camp?

I stayed in the knowledge-based IP camp for more than four months. I did both jumping up and down and silently diving and watching. I gradually understood some things, about hard work, about ability, and about building a person. brand.

Today, I would like to talk to you about some of the gains I have gained from close contact with a large number of knowledge-based IPs and people who are working on IPs.

1. The Importance of Past Accumulation

Many people always have this mentality about other people's success: they became famous overnight purely because of good luck.

However, among the big names, mid-level names, and small names that I know so far, none of them have achieved some achievements, and none of them got to where they are today just by good luck, or suddenly rose up overnight. , gained its current popularity.

Behind overnight success, there are often years or even ten years of silent hard work.

Peng Xiaoliu once ridiculed those who said that he became famous in a short period of time, "I only saw thieves eating meat, but not thieves being beaten." This was sad, but it reflected it very aptly. facts.

Uncle Cat, a fierce cat, once sighed after breaking into the top 500 public accounts, "Who knows what I have experienced in the past year."

In addition to the big names who were already famous when they entered the camp, I also saw many small partners starting to work hard, quickly convening their own training camps and establishing personal brands. The first step is to have a profound accumulation in their respective fields before that.

It is not impossible to overtake in corners, but at least you have to have a certain amount of acceleration, right?

2. The bonus of not being able to catch up is not your bonus

In the first half of the second phase of the IP camp, a wave of Himalayan courses emerged, from the knowledge management courses of the leader Xiao Qiushui, Xiaodi Since the beginning of the teacher's non-face-to-face communication courses, a large number of high-quality courses have emerged, with very good sales and reputation.

So some people couldn’t sit still and felt that they had to catch up with this wave of dividends. However, I found that my accumulation was not enough. I had no high-quality content, no knowledge of audio processing, and no experience in conducting courses.

So I asked everywhere, "How can I seize this wave of dividends? I'm afraid that if I miss it, I will never be able to catch up again!"

However, the fact is that the dividends cannot be grasped. , indicating that it is not your bonus. Just like an opportunity you can't seize is not your opportunity.

Those who catch up with soaring dividends do so because they have accumulated enough and been fully prepared before. Maybe they didn't know how the dividends would appear when they were learning, growing, and preparing, but once they appeared, they would immediately understand.

Those who are unwilling to accumulate and prepare more before the dividends will often simply give up after discovering that this wave of dividends is not for them, and will be in a hurry until the next wave of dividends arrives, missing it again, and again. Lamenting why God is never on your side.

Even if some people miss it, they never forget to study, think, and try. It is not to ride on the tail horse of the dividend and get some leftovers, but to accumulate experience and grow rapidly in the attempt, so as to succeed next time. When a wave of dividends arrives, it soars into the sky.

Even if it doesn’t work once, you can still try it a second or third time. The more you try, the greater the chance.

3. Value exchange

In IP camp, I have a deeper understanding of the true meaning of value exchange.

Many people like to talk about feelings. When it comes to value exchange, they feel that it is too utilitarian. This is a narrow concept caused by a narrow understanding of the concept of value.

Take feelings as an example, why would a person give feelings to others? It's because of feedback, the other person's response, or the sufficiency in one's own heart. In essence, it is an exchange of emotional value. If you don't even understand this, it will actually hurt your feelings the most.

The same goes for many other things.

So how to hook up with celebrities? How to promote your brand? How to get others to help spread the word for you? In fact, the answer is very simple. If you want anything to go smoothly, the best way is to bring enough value to others.

Many friends say that their luck has improved after joining the IP camp, and this is actually true. My luck has improved because I realize the importance of bringing value to others.

Those who bring value to others become noble people. And noble people are more likely to meet noble people.

That’s why Teacher Xiaodi became extremely popular the day after it went online; that’s why every time Uncle Cat raised his arms, hundreds of thousands of supporters came from all directions; that’s why Uncle Akiye’s answering novel was not even online yet The sales volume exceeded 20,000, and it became the sales champion of point-to-point novels in one fell swoop.

The value you have brought to others will become your own social currency, while the value you obtain from others will consume your own social currency.

Accumulate more social currency so that you will not be alone when needed.

Written at the end

The leader once told a real joke, which roughly means this -

I have no special skills, I don’t want to spend time learning, and I don’t have any skills. I have been waiting patiently for too long. Can you teach me how to build a personal brand and create a personal "IP"?

Well, I don’t know if you can think of the answer to this question after reading my article today.

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