How do rural commercial banks do a good job in publicity?

Propaganda is a powerful weapon for enterprise development, a guarantee for enterprise culture construction and an effective means for further sublimation of business philosophy. Strengthening publicity and doing a good job in publicity is an indispensable key link in the development of rural commercial banks at present, which is of great significance. Based on the actual situation of Wutai Rural Commercial Bank, this paper analyzes how to do a good job in publicity. As the mouthpiece of the rural commercial bank's external publicity, the newspaper within its jurisdiction is a new initiative, and the printing quality, publicity content and style are gradually improving. However, as an effective carrier of publicity, it is not enough to distribute it only in the head office and branches, but also in the local government and related units, banks, postal services, insurance education and other institutions. At the same time, make use of the influence of directors, supervisors and other shareholders to distribute an appropriate number of newsletters to them for external transmission. The LED electronic screen of rural commercial banks should be managed by special personnel. Publicity content should include leadership instructions, business trends and business products. In less than half a month, it will be updated in time, and the content will be changed immediately in case of emergency. All outlets with LED electronic screens (such as interest rate screens) should be managed in the same way. As a publicity column that you can see at any time when you enter a rural commercial bank, the propaganda of corridors and corridors has a very intuitive and clear effect, so we should make full use of these places. On the basis of the original publicity column, honor wall, slogan column and employee style display, relevant warning slogans and corporate culture concepts were added to continuously enrich the content and keep up with the pace of publicity and development of the Head Office. Similarly, this will be implemented in all branches of the bank. Some rural commercial banks have produced a variety of publicity materials and spent a lot of manpower and material resources, but the effect is not obvious. Because, to achieve a good publicity effect, it is not simple to print some small objects to solve the problem. The use of publicity materials should be moderate in quantity, exquisite in quality, adaptable, timely, loved by customers, low in cost, novel and durable as daily necessities, so as to achieve good results. In addition, publicity materials can be put in hotels, restaurants and entertainment places with high mobility to increase social visibility. So far, some rural commercial banks have not established their own websites, which is an urgent problem to be solved. First of all, on the intranet, professionals are hired to make it, and scientific and technical personnel and propaganda department personnel are responsible; Register the website of the rural commercial bank on the external network as soon as possible, and release the leadership instructions, business trends, industry news, new product research and development, policy theory and document spirit in time through the professional management of professionals. Through the scientific operation of internal and external networks, the popularity and social influence of rural commercial banks will be further expanded. At the same time, the website can also establish relevant links with other mainstream and portal websites to expand the publicity window through cooperation. In order to realize the strategic planning, rural commercial banks outside the jurisdiction must speed up the relocation, set up more outlets, further enrich the service functions of outlets, improve the market layout, and continue to expand outside the county on the basis of solid refinement of the local county layout. Therefore, propaganda must go out to really play its role. Rural commercial banks should make full use of the publicity publications with wide coverage and great influence in the rural credit system, and encourage employees to actively contribute. It is necessary to organize employees to write articles on net deposit increase, loan marketing, bad net pressure and bank card marketing in time. To publicize and report the business development, advanced deeds and staff style of rural commercial banks. The manuscript should be submitted to the Propaganda Department of the Office of Rural Commercial Bank, which will review it and submit it on the basis of merit. The propaganda department should strictly assess the number of employees' submissions and adoption. Rural commercial banks should gradually build modern financial enterprises with safe operation, sufficient capital and scientific layout. Therefore, the periphery of the outlets is imminent, and it is imperative for the propaganda tentacles to extend outward. You can increase the publicity frequency through mainstream media, or you can spread publicity through wall slogans, electronic screens on main streets, light boxes, etc. Enhance the propaganda level with the help of local superior and characteristic resources. For example, Wutaishan Rural Commercial Bank, where the author is located, combined with Wutaishan international brand, focuses on the advantages of tourism resources industry and the service varieties of Wutaishan Tourism Development Bank according to market demand, such as applying for credit card access and issuing Wutaishan Rural Commercial Bank cards. With propaganda as a weapon, improve the market service level and market share of rural commercial banks. Strengthen the cooperation between banks, banks and enterprises, banks and securities, banks and stocks through the banking supervision department, the People's Bank and other departments, make good use of various platforms and resources, not only provide a broad publicity platform, but also provide rich publicity content, organically combine publicity with various activities, and extend the corporate culture tentacles of rural commercial banks to all fields. In order to realize the data application system and data concentration of the whole bank, rural commercial banks must keep up with the propaganda work. At the same time, publicity is inseparable from the content of science and technology. We should design and build our own online banking system by simulating a data application system with perfect functions, clear positioning, reasonable distribution, system integration, information security, flexible structure and independence, and expand its influence on the network system. Shareholders are not only the wealth of rural commercial banks, but also the continuous driving force for their development. We should make full use of this resource advantage, expand the radiation and influence of rural commercial banks, and help them carry out publicity. "The propaganda significance is greater than the actual significance". Propaganda work must keep pace with the continuous development of rural commercial banks, which is ahead of schedule and programmatic, and will become a strong support for promoting rural commercial banks to move forward to first-class modern banks. (Xinyao Zhang Author: Shanxi Wutai Rural Commercial Bank)