What is the operating mode of red tourism?

Combine red tourism with other things. The integration mode mainly includes:

1, the marriage of red and politics (free travel)

Red tourism should make full use of political advantages, do enough cultural articles and realize economic development. From the market point of view, all kinds of units have political needs, including party, government and military organs and enterprise groups. Whenever the party's major activities, they will go to the nearby red tourist attractions.

2. Red returns to simplicity (rural tourism)

Leisure in rural tourism is the yearning feeling of many urban residents and the wish of many urban parents, so that children can experience the taste of the countryside. Compared with the villages in the commercial suburbs, the villages in the old districts have more primitive flavor. Red tourist areas are generally filled with rich rural customs and unique red charm. Ruijin's Soviet regime is essentially a workers' and peasants' regime, rooted in the countryside, growing up in the countryside, and drawing rich nutrients from the fertile soil in the countryside. The return of red to simple rural tourism not only conforms to the fashion trend of tourism development, but also shows the characteristics and charm of Ruijin red tourism.

3. Red and Green (Eco-tourism)

Taking Mianjiang Folk Ecological Drifting Project as an example, Mianjiang is the aura gathering place of Ruijin city and the core axis running through Ruijin culture and landscape. Therefore, it is the best way to integrate red and green tourism in Ruijin to build the whole water upstream line of Yeping-Urban Riverside Park-Martyrs Cemetery-Memorial Hall. It can not only guide a large number of tourists from Yeping directly into Mianjiang River for leisure drifting, but also form a brand-new recreation mode, improve tourists' amusement interest, and achieve the effect of prolonging tourists' stay time and increasing tourists' consumption.

4. Red is combined with urban and rural construction (urban construction, tourist town construction and new rural construction).

Many red tourist attractions are actually part of the city. If it is to be combined with blocks and cities, it must be combined with the development of blocks and cities, that is, the integration of scenery and cities. Moreover, the development of red tourism must rely on the perfect infrastructure and service facilities of cities and central towns to provide tourists with all-round and multi-faceted services. Therefore, from this perspective, the development of red tourism must be combined with urban construction and the construction of small tourist towns. There is a natural connection between red tourism and the construction of new socialist countryside. Developing red tourism is conducive to solving the transfer and employment of rural surplus labor force, increasing the added value of agriculture, increasing farmers' economic income, creating opportunities and conditions for the poor to improve their cultural and scientific quality, thus promoting the pace of new rural construction.

5. Red and Fashion (Self-driving) Alliance

Self-driving is a very challenging fashion sport in China. Self-driving car owners are mostly middle-and high-income people in cities, yearning for fields and freedom. They are a group of caring and hard-working people. Driving to the old district by yourself not only has scenery, but also gains happiness. This is a potential market.

At present, the development of self-driving tourism in China still belongs to the category of special tourism, and its market group is more people who love adventure and advocate nature. However, the areas where most red tourist attractions are located are basically in the original undeveloped state, and are rarely interfered by outsiders. This kind of atmosphere accords with the psychology of self-driving tourists seeking seclusion and opening up new tourist spots.

6, red and red joint (regional cooperation)

In order to develop red tourism in Ruijin, it is necessary to fully bind the surrounding tourist destinations and arrange multiple tourist routes according to different tourist markets, so as to achieve the integration of red and red, red and green, red and color, and realize the multi-destination tourism effect. For example, the bundled sales between Ruijin and Yong 'an Tulou, Xiamen, Jinggangshan, Wuyishan and Lushan established a joint marketing agreement, which formed huge benefits of bundled sales through effective incentives.