Analysis on the Employment Prospect of Tour Guide Major

Professional College (Higher Vocational Education)

The basic academic system is three years.

College degree (higher vocational education)

Professional code 540 102

What kind of tour guide mainly studies the basic knowledge and skills of tour guide business, tourism geography and so on, and carries out tourism service reception, management, scenic spot development, public relations marketing and so on. For example, providing tour groups with services such as arrangement, explanation and translation of tourism activities, guided tours such as museums and nature reserves will explain, arrange reception plans and organize tourists to visit. Keywords: tour groups explain the museum tour

What to study: introduction to tourism, foundation of tourism economics, foundation of management, tourism geography, tourism resources and development, tourism service etiquette, basic knowledge of tour guides, code of practice for tour guides, tourism marketing, tourism and public relations.

What kind of tourism enterprises and institutions: tour guide, tourism scheme planning, tourism service, tourism resource development, tourism product marketing.

Explain that the basic period of study is three years.

Jobs for travel agencies, online travel service companies, travel e-commerce platforms and related services, such as domestic tour guides, outbound tour leaders, travel agency planners, travel consultants, research travel instructors, customized travel butlers, etc.

Orientation of Training Objectives This major cultivates all-round development of morality, intelligence, physique, beauty and labor, and has a solid scientific and cultural foundation and knowledge of tourism services, product planning and design, management and operation, and relevant laws and regulations. With language expression, communication and cooperation, tour guide explanation, emergency response, tourism planning, online service and entrepreneurial ability, with good service awareness, humanistic literacy and information literacy, can engage in tourism services, tour guide services, explanation services, consulting services and research travel services.

Main professional ability requirements 1. Have the ability to create tour guide words, tour guide services and explanation services; 2. Have the ability to correctly handle problems such as catering, accommodation, entertainment and shopping during the tour; 3. Have the ability to serve and manage outbound tourism teams and handle overseas emergencies; 4. Have the ability to adapt to the digital development of tourism; 5. Strong organization and coordination, teamwork, emergency handling and other capabilities; 6. Have the ability to design tourism products, plan tourism activities and organize tourism projects; 7. Artistic performance skills such as language, dance, instrumental music and vocal music; 8. Have the ability to manage safety and respond to public health emergencies; 9. Have the ability of inquiry learning, lifelong learning and sustainable development.

The main professional courses and basic courses of practical training:

Introduction to tourism, overview of tourist sources and destinations, tourism psychology, tourism marketing, tourism professional etiquette, tourism English, tourism e-commerce. Professional basic courses:

Basic knowledge of tour guides, tourism policies and regulations, tour guide business, simulated tour guides, creation and explanation of tour guide words, operation and management of travel agencies, English for tour guides, and practice of outbound tour guides. Practical training:

Docking the real professional scene or work situation, we will carry out the training of tour guide words creation and explanation, simulated tour guide training, travel agency product design training, tourism new media marketing, research and tourism services. Internship in travel agencies, tourist attractions, museums, study camps and other tourism enterprises or places. Example of professional certificate

Professional qualification certificate: tour guide qualification certificate, professional skill level certificate: customized tour butler service, tourism planning, study tour planning and management examples.

Examples of continuing undergraduate majors in higher vocational colleges: tourism management, exhibition economy and management continuing undergraduate majors.

employment rate

83%-84% 2019 87%-97% 202190%-95% Ratio of male to female in 2020

20% of boys and 80% of girls offer courses.

Tour guide basic knowledge, tour guide business, simulated tour guide, tourism policies and regulations, tourism professional ethics, tour guide image management, tour guide talent literacy, tour guide etiquette, tour guide English, tour leader English, tour leader business, etc. Other information:

The tour guide major cultivates all-round development of morality, intelligence, physique and aesthetics, has good professional ethics and humanistic quality, grasps the basic knowledge of tour guides and operational norms of practice, has strong ability of tour guide explanation, tourist reception service and emergency handling, and is engaged in high-quality technical and technical talents engaged in scenic spot (spot) explanation, local escort tour guide, full escort tour guide, outbound tour guide and tourism consultation. The employment direction of tour guides is mainly for travel agencies, scenic spots and museums (memorial halls). In the service and management positions of travel agencies and scenic spots (spots), engaged in local tour guides, full-time tour guides, outbound tour leaders, scenic spot interpreters, outreach, planning, tourism consulting, tourism complaint handling, scenic spot management and other work. Employment prospect of tour guide major This major trains tour guides and interpreters who meet the development requirements of modern tourism enterprises and have tourism knowledge and skills. You can obtain the tour guide qualification certificate by studying the relevant courses and skills of the tour guide qualification examination at school. Tourism has become a huge sunrise industry in China, and China tourism will continue to maintain a good development momentum. It is estimated that the total number of tourists in the whole year will exceed 2 billion, and the domestic tourism revenue is close to 1 trillion yuan. Some experts predict that tourism will account for 10% of the gross national product in 2020, and China's position as the primary industry cannot be shaken. Major professional abilities of tour guides 1. Have the ability to learn new knowledge and skills and the ability to innovate and start a business; 2. Have the ability to acquire knowledge, apply new technologies and adapt to society; 3. Have the ability to skillfully use the knowledge of tourism culture; 4. Have the basic theories and skills of tour guide service, travel agency and scenic spot management.