Outlets in China

China’s outlets mainly include Beijing Outlets, Beijing Lufthansa Outlets, Beijing Vibrant Oriental Outlets, Shanghai Qingpu Outlets, and Shanghai Green Milan City Outlets. Les (Green Milan Plaza), Wuhan Dongcheng Haowei Outlets, Shanghai Lake Meilan Outlets, Wuhan Bailian Outlets Plaza, Hangzhou Xibo Park Outlets, Hangzhou Bailian Outlets, Zhangjiagang Hong Kong City Outlets, Suzhou Outlets, Nantong Outlets, Hefei Kesmao Outlets, Southwest (Luzhou) Outlets, etc. Outlets have become a popular new business format. trend. Beijing Saite is the latest masterpiece of Saite. It is a famous discount shopping mall operated and managed by Beijing Saite Shopping Center. It brings together many top luxury brands as well as the most popular fashion and leisure brands.

Site Outlet is located on Xiangjiang North Road, Chaoyang District, where villas are densely populated. Through the third phase of the development plan, the total development area of ??the project is 150,000 square meters and has more than 5,000 parking spaces. As the first purely European and American outlet in Beijing, Scitech Outlet uses the European and American small town architectural style to create the most authentic American outlet commercial street. The shops are closely connected to form a super mall integrating shopping, culture, entertainment and leisure. Large, ultra-complete commercial space.

As the first high-end department store to introduce international famous products, Scitech relies on 17 years of experience in high-end brand market operations and its irreplaceable strong brand appeal to create a fashionable shopping mall for consumers with outstanding tastes. Shopping world. The newly opened Seth Outlet allows consumers to enjoy ultra-low surprise discounts in a brand atmosphere that is no different from boutiques, and truly experience the satisfaction of "big brands, small prices, high-quality luxury life at affordable prices" feel.

Luxury Outlets is located on the East Fourth Ring Road in Beijing. It was founded in 2002 by Lufthansa Friendship Shopping Mall. With an annual turnover of more than 1 billion, it is the pioneer of China's outlets. Beijing Vibrant Oriental Outlets is located at No. 1, Yaojiayuan Road, Chaoyang District, Beijing. It was founded by Beijing Oriental Foundation Investment Co., Ltd. in 2009. It is a newly established outlet mall and there is still a lot of room for improvement.

Shanghai Outlets

(1) Shanghai Qingpu Outlets was founded by Shanghai Bailian Group in 2006. It is located in Qingpu District and adopts a villa-style building. Currently, there are brand merchants There are more than 130 stores, including amani\Emenia Zegna and other top international brands. (2) Shanghai Lake Meilan Outlets was established in Lake Meilan, Baoshan District, Shanghai in early 2009. (3) Shanghai Green Milan Outlets (Green Milan Plaza) opened in the second half of 2012 and is located on Guoquan Road, Yangpu District. It currently has a collection of international first-line big-name stores.

Wuhan Bailian Outlets Plaza

Since its opening one and a half years ago, the Bailian Outlets project in Panlongcheng, Huangpi District, Wuhan City has attracted more than 2 million people for shopping, with a turnover of It exceeds 1 billion yuan and is in urgent need of expansion. The second phase of the outlet, the Bingo World project, which is currently attracting investment, has a total construction area of ??110,000 square meters. The commercial part includes five major sectors: catering, fashion retail, entertainment, children's consumption and stores, which will further enrich the outlet. Business format.

Wuhan Dongcheng Haowei Outlets

Located in Ezhou City, Haowei City Plaza is a one-stop, five-star, experiential urban complex. It is a collection of international furniture and building materials. Plaza, outlet shopping mall, Taiwan Commodity City, Times Golden Globe Cinema, ecological food street, clothing department store, GMS comprehensive large supermarket, and high-ceiling SOHO apartment are integrated into one. The shopping mall, covering an area of ??35,000 square meters, will bring together more than 300 top international brands, including GUCCI, BURBERRY, COACH, Sports 100 Sports City and fast fashion brand ZARA. The country's first discount store of more than 800 square meters is also located here.

Chongqing Western Outlets

Chongqing Western Outlets Shopping Plaza is located in the national-level Chongqing Economic and Technological Center. The development zone is located at the Jinyu Interchange of the Airport Expressway, about a 30-minute drive from Jiefangbei, Chongqing's two mainstream commercial shopping malls; only a 10-minute drive from Jiangbei Guanyinqiao business district; 10KM from Jiangbei International Airport; the Western Outlets Shopping Plaza has not only It is a "shopping paradise" in the northern new area of ??Chongqing. It will also soon become a "food paradise" that brings together Italian wineries and Western food, international seafood buffets, top Sichuan cuisine, etc., with the top clubs in the west, private cinemas, various coffee bars, etc. "Entertainment Paradise"

Chongqing Bishan Sasseur Outlet

Sasseur Outlet adopts a business model of differentiated competition and is the first eco-system in China. Sasseur Outlet Shopping Village operates a rural ecological area. The project is built on the mountain. The main pedestrian streets are connected to the mountain forest. It also has mountains, small towns, hot springs, ancient Roman buildings and forests. Park to create a domestic ecological outlet. In June, Chongqing Sasseur Group received a US$250 million investment from Warburg Pincus of the United States. The first phase covers an area of ??118 acres and a construction area of ??74,000 square meters. Teachers and students in Chongqing University Town only need to sit down. It takes 10 minutes to get there by free direct bus from the enterprise.

Hefei Kesmao Outlets

It is located at the intersection of Shengli Road and Langyashan Road in Xinzhan District, Hefei City. It is in the busy area of ????Xinzhan District and next to Yuanyi Times Square. Opposite the Guosheng Electric Appliances, you can take buses 1, 11, 111, 119, 129 and get off at Yuanyi Times Square Station to get there directly. KOSMALL has a total of 13,000 square meters on the first to fourth floors. It is the earliest outlet shopping plaza in Anhui. It is a shopping mall that sells discount products from famous domestic and foreign clothing brands. It mainly focuses on "leisure", "sports" and "women's" brand clothing. It gathers the world's top and well-known domestic and foreign products, with discounts as low as 10-40%. The sales price satisfies people's shopping needs of high brand and low consumption.

Nanjing Pioneer Outlets

Located at No. 417 Central Road, it was established on September 1, 2006. Take tours 1, 1, 8, 15, 28, 30, 33 , 35, 38, 45, 56, 117 bus and get off at Zhongyangmen South Station. Subway route: Line 1, Xinmofanma Road Station, walk north for 10 minutes to reach the store.

Zhangjiagang Hong Kong City Outlet

It is China's first tertiary market outlet. It is located in Hong Kong City, East Second Ring Road, Zhangjiagang. It has top international brands such as Ermenegildo Zegna and Hogo Boss.

Nantong Outlets

The shopping plaza covers an area of ??245 acres, with a total construction area of ??280,000 square meters and a total investment of 1 billion yuan. The project is planned to be developed in three phases on a rolling basis and is a key project for Nantong City to promote the construction of the north wing new city. The first phase of the project has a construction area of ??70,000 square meters and consists of 7 commercial buildings, 2 high-rise office buildings, a sunken plaza and a large parking lot. It adopts the main format of factory direct sales and brand discounts, and also has shopping, leisure, catering and entertainment. Functionally, it will become a super-regional shopping mall in the north wing of the "Yangtze River Delta".

Changchun Golden Street Outlets

Changchun Golden Street Outlets Brand Discount Plaza opened on June 1, 2009. It is located 200 meters southwest of Changchun Railway Station. Hangzhou Road is one of the few outlets in China located in the city center. Jinjie Outlets Brand Discount Plaza*** has an operating area of ??more than 2,000 square meters and brings together thousands of domestic and foreign fine clothing. Adhering to the business philosophy of "rejecting mediocrity and challenging quality", it presents high-quality, Low-price, multi-brand, multi-style outlet business model.

Qingdao Spring Outlets

Qingdao Spring Outlets is built by China Spring Department Store Group in Shandong after successfully operating the famous Beijing Scitech Outlets. The first large-scale outlet shopping, leisure and entertainment center. Located at No. 269 Wenyang Road, Chengyang District, Qingdao City, it is a comprehensive high-end department store discount store integrating outlet format and popular boutique department stores. Qingdao Spring Outlet leverages China Spring Department Store Group's rich experience and strong brand appeal in operating world-class brands in China for more than ten years, and gathers many well-known domestic and foreign brands. In a brand atmosphere that is no different from international front-line brand boutiques, Consumers in Qingdao and Shandong areas can enjoy ultra-low surprise discounts and truly experience the new "outlet" fashionable life of "big brands, small prices, high-quality luxury life at affordable prices". China's outlets basically follow the road of combining direct sales from manufacturers with discounts. They have three characteristics:

1. High brand awareness

Outlets are different from ordinary shopping malls. It sells stock goods and discounted goods. Generally, top international brands do not discount. Discounts affect their image, but good brands also have stock. The characteristics of outlets determine that outlets are national big brands and eliminate inventory. The best places, such as the outlets in Qingpu, Shanghai and Hong Kong City, Zhangjiagang, are full of big-name brands.

2. Low discounts

Outlets are generally located in the suburbs such as Shanghai Qingpu, Zhangjiagang Hong Kong City, etc. They are far away from the urban area, so the rent is relatively low. Moreover, Austria Teles products are sold directly from the manufacturer, which can reduce intermediate profits and ultimately lower the final selling price. The discounts on products at Beijing Yansha, Shanghai Qingpu, and Zhangjiagang Hong Kong City are only 10% to 40% off.

3. Large parking lot

Outlets are mainly targeted at car owners and require large parking lots. For example, Shanghai Qingpu Outlets has more than 1,000 free parking spaces. There are 1,200 parking spaces in Zhengzhou Kangcheng Outlets and 2,500 free parking spaces in Zhangjiagang Hong Kong City Outlets. In addition, outlet shopping parks, as upgraded versions of outlets, are quietly spreading across China, such as Jiangsu Wanhe Outlet Shopping Park, Shanghai Garment City, Huai'an Outlet and other integrated shopping, An upgraded business format integrating leisure and tourism.

For example, Jiangsu Wanhe Outlets Shopping Park is located in the Economic Development Zone of Jintan City, Changzhou, on the side of Provincial Road 340. It adopts a villa-style building and takes advantage of its unique geographical advantages, tourism advantages, and clothing and home textile processing base. Advantages: It connects the Shanghai-Hangzhou Expressway, Yanjiang Expressway, and Nanjing-Hangzhou Expressway, and undertakes the economic radiation of megacities such as Shanghai, Nanjing, and Hangzhou.

1. Follow the "brand + discount" model. Learn from foreign outlet formats to create a core brand area in the center of the trade city.

2. Relying on the garment industry foundation in China, especially in the Yangtze River Delta region, Wanhe outlets shopping park will be built into a product display and sales platform for enterprises in surrounding areas.

3. Brand incubation strategy and differentiated business model to meet the needs of different consumers and brand manufacturers. In terms of international brands, we choose top consumer brands from Europe, America, Japan and South Korea; domestic brands, in addition to well-known brands, also cater to second- and third-tier brands. The model of realizing differentiated sales provides huge business opportunities for international brands, and also provides domestic OEM companies with a large-scale and graded brand display and incubation platform.

4. The supporting facilities are complete and complete. The Trade City is not only positioned for product sales, but also has supporting plans for logistics, commerce, warehousing, entertainment and catering, etc. After completion, it will not only provide a complete trading platform, but also reduce the sales costs of merchants in the entire park.

5. Shopping + leisure + travel - Wanhe Trade City is an ideal choice for weekend travel. With careful design and planning and an enchanting environment, the entire trade city will become a large theme shopping park. At the same time, Jintan is an outstanding tourist city in China. The Aojin Crocodile Pool embodies the Thai style. The old and new "Eight Golden Sands" are beautiful. Maoshan, Shengtian Agricultural Sightseeing Park, Rulin Water City, Peacock Garden and other tourist scenic spots spread the landscape for you. style.

6. In December 2009, the construction of outlets started. As of April 2010, the foundation has been completed and the civil construction phase has begun. It is planned to be fully completed in May 2011. Introduction

China Outlets Network is a media that specializes in promoting outlets across the country. China Outlets Network is committed to becoming an important promotion platform for the growth and development of China's outlet industry. We provide professional and considerate services to upstream and downstream enterprises in the outlet industry with professional and authoritative information, profound industry insights, and good execution capabilities. Provide a platform for comprehensive market promotion and continuous interaction with consumers for well-known domestic outlet stores, and at the same time find more high-quality and suitable brand suppliers.

Similarly, China Outlets Network provides a platform for well-known domestic brands to have close contact with consumers, and provides more services to enhance brand image and sales. It also provides professional advice to brand owners when entering outlet stores.

Positioning

Based on China’s outlet industry, providing professional services to outlet investors, outlet stores, well-known domestic and foreign brands, and end consumers .

Goals

1. Promote the development of the outlet industry in China.

2. Close the distance between consumers, brands and outlet malls.

3. Full service provider of outlet business planning. Create a professional portal website for China's outlets and strive to become an important platform for the growth and development of China's outlet industry. Beijing Yansha Outlets, Beijing Saite Outlets, Shanghai Qingpu Outlets, Chongqing Outlets, Wuhan Dongcheng Haowei Outlets, Hangzhou Outlets, Xiasha Outlets, Wuhan Bailian Outlets Plaza, Chengdu West Outlets, Ninth Avenue Online Outlets, Beijing Yansha Outlets, Beijing Vibrant Oriental Outlets, Shanghai Qingpu Outlets, Shanghai Lake Meilan Outlets, Hangzhou Expo Park Outlets, Zhangjiagang Hong Kong City Outlets, Suzhou Outlets, Nantong Outlets, Hefei Kesmao Outlets, Qingdao Kangcheng Outlets, Zhengzhou Kangcheng Outlets, Changsha Tongcheng Outlets.

There are more than 500 outlets (OUTLETS) in the world, including nearly 300 in the United States, 9 in Japan, and nearly 100 in Europe.

Beijing

In 2009, Fangshan officially launched the strategic planning of the CSD Central Leisure Shopping District. Fangshan District Mayor Qi Hong and Outlets Chairman Peng Yue signed an agreement to build the largest outlet in North China. According to the strategic cooperation letter, Outlets is the first major project introduced in Fangshan CSD. It is expected to start construction at the end of 2009 and will become the largest Outlets in North China. Outlets, which was officially opened at the end of 2010, is located in Changyang Town, Fangshan District, adjacent to the Beijing-Shijiazhuang Expressway and next to the Forest Park. It makes full use of Fangshan's superior natural environment and aims to build a garden town where you can buy world-famous products. Also under construction are outdoor sports industries (including football, golf, tennis, drifting, skateboarding, swimming, etc.), convention and exhibition centers, B&Bs (a design hotel originated in Japan that were transformed from residential buildings), hot springs, Restaurants, theme parks, organic farms, amusement parks, multiplex cinemas, etc.

Hangzhou

Hangzhou World Outlets is the only outlet in the Yangtze River Delta that takes ecological leisure shopping as its concept and international brand discounts as its center, integrating hotels, catering, sports, leisure, etc. It is an integrated fourth-generation lifestyle shopping mall.

The project is located in the center of Hangzhou Chengdong New Town and Chengbei New Town. Chengdong New Town is the future new commercial core area and comprehensive transportation hub center of Hangzhou. It is the east gate of Hangzhou city and has extremely convenient transportation. Chengbei New Town is a large-scale residential area that is expanding eastward in Hangzhou and will have a population of more than 1 million in the future. Dingqiao is the core area of ??Chengbei New Town, with a population of more than 400,000 in the future.

Taking advantage of the popularity of the Leisure Expo Park, we opened the largest outlet in the province, targeting self-driving enthusiasts and travel agency groups in Jiangsu and Zhejiang. Since there are so many special stores, discount stores, and sale stores in Hangzhou, many people get sweaty when they hear the word "outlets" and wonder what products are sold in outlets.

According to the official statement, outlets are actually factory direct sales stores that specialize in handling factory surplus goods and mainly sell remaining or out-of-season products at discounts.

Dalian

The project has a construction area of ??330,000 square meters and integrates residential, shopping, leisure and entertainment, hotel and catering. The total investment is expected to exceed 2.5 billion yuan. The project includes 115,000 square meters of residential apartments, 30,000 square meters of serviced apartments, a 35,000 square meter beachfront bar and restaurant street, a 15,000 square meter hotel, and a 60,000 square meter outlet shopping mall. , will introduce the architectural form of IMAX cinema, indoor real ice skating rink and internationally popular fashion, culture, leisure and shopping district to our city for the first time. The project hired Bernardo Fort-Brescia, founder of the world-renowned American ARQ Architectural Firm, as the overall design of the project. The commercial block is 3 stories tall, and the residential height is 100 meters. The overall building is perfectly integrated with the bay; the sky corridor integrates the entire shopping block into one. ; Colorful exterior wall colors add more fashionable charm to the city. Centennial Harbor Outlets (OUTLETS) will open in the first half of 2013.

Wuhan

The land of Jingchu with a long history has always had many beautiful legends. A brand-new commercial complex, Bailian Outlets Plaza, was born here, which immediately became the birthplace of Jingchu culture. Turf Dragon City brings vigorous vitality and power of change. Bailian Outlet Plaza (Wuhan Panlong) is the third outlet plaza carefully built by Shanghai Bailian Group and the first classic project of Bailian Group in Central China. It is located in Huangpi District, Wuhan City.

Since its opening, Wuhan Bailian Outlets has been strictly demanding itself with high standards in terms of environmental transformation. It has always regarded environmental "upgrading and adjustment" as the main line of business operations and made great efforts to upgrade the environment. and renovation, constantly adding to the charm and charm of its modern shopping plaza. For example, the lighting project is renovated, and the culture of light and the art of light are used to render the charming scenery of Wuhan Bailian Outlets Plaza at night. The addition of children's amusement facilities such as slides and carousels has been welcomed by children and parents and has become a stage for their happiness. The flower bed landscape sketches that can be seen everywhere make the entire square more fresh and elegant. The spacious main shopping avenue integrates people, architecture and nature. The charming waterscape, elegant and pleasant music, warm and bright lights, comfortable and leisurely benches, etc. enable customers to get great benefits while shopping. It relaxes the body and mind, and presents consumers with a beautiful illusion like traveling to a small European town for vacation.

Brand is the core competitiveness of business operations and the rock foundation for enterprise development. With the successful entry of international first-line brands such as Ermenegildo Zegna, HugoBoss, MaxMara, TOD'S, BALLY, COACH, and CORNELIANI in 2012, Bailianao Terrace Plaza has gathered 255 international and domestic first-line brands such as CERRUTI 1881, DAKS, BROOKS BROTHERS, and Aquascutum, including nearly 50 international famous brands, making the brand structure more impactful. The products sold in these directly-operated brand “factory stores” are all off-brand products, and the purchase price is much lower than the best-selling authentic products of the season. Their arrival was welcomed by Jiangcheng consumers and achieved good sales results.

Fuzhou

The Haixi Outlets project settled in Minhou with a US$500 million investment and started construction on New Year's Day

On the afternoon of the 16th, the Outlet World Famous Brand Discount City Holdings Co., Ltd. and the Minhou County Government signed a business contract, marking the official settlement of the Haixioteles urban complex project in Minhou. The project is expected to officially start on New Year's Day next year.

The project is located in Nantong Town, Minhou County, Fuzhou, where the Dazhang River and the Wulong River converge, echoing the Beijiang River, next to the Xinnangang Bridge and on the side of the Fuyin Expressway. According to the Fuzhou Municipal Government’s urban development strategy of expanding eastward and moving southward, the south bank of the Wulong River will form a Greater Fuzhou sub-center area.

There is a gap in high-end business and new tourism consumption in Fuzhou City. There are also no high-end supporting facilities in the surrounding areas such as Fuzhou Science and Technology Park, Minhou County, University Town, and Jinshan Section. The settlement of outlets will fill this gap. The item is blank. After the project is put into operation, the daily traffic volume is expected to be 3,000 to 5,000 vehicles, which will directly drive more than 10 million tourist and shopping trips per year. After the completion of the project, the overall land value of the Shangjie, Nanyu and Nantong groups will increase.

Tianjin

The "Florence Town-Beijing-Tianjin Designer Outlet" opened on the 9th was jointly invested by RDM Company and the American Witte Company*** for 10 It is constructed with RMB 100 million, with a construction area of ??60,000 square meters and a rental area of ??42,000 square meters.

According to Bao Yifang, managing director of RDM Asia Pacific and chairman of Florence Town, there are four distinctive shopping themed experience areas for luxury goods, international famous brands, sports and outdoor, and leisure. Offering nearly 200 categories of luxury and fashionable products.

Jacob March, chairman of RDM Company, said: "China is the fastest growing region in the world's luxury goods market. Many studies have shown that China will soon surpass Japan and the United States to become the world's largest luxury goods market. As a major consumer of consumer goods, we and our brand allies recognize this development speed.

”

He said that Chinese consumers are becoming increasingly mature and their desire for luxury goods is increasing rapidly. Entering China is RDM’s long-term strategy, and now is the best time to invest in China.

< p>The reporter learned that Outlet is headquartered in Paris, France. It is an independent builder of large commercial centers and a professional management company for discount sales of the world's top brand-name products. It has the exclusive license to sell 500 of the most famous outlets in the world. With the right to operate, the price of famous brands sold in the discount city is usually 10% to 30% off, and it is very popular among fashion-conscious people. Hong Kong Outlet plans to build five international outlet urban complex projects in Foshan, Guangdong and Changsha, Hunan. The project has started construction.

Foshan

The 12th Annual Conference of Boao-21st Century Real Estate Forum hosted by Yingshang.com opened today in the afternoon. Liu Xiaoguang, General Manager of Beijing Capital Group, accepted the invitation from Yingshang. Interviewed by a reporter from Shangwang. He revealed that the Foshan Sanshui Outlet project has been completed, the transportation construction has been completed and put into use, and the main store investment has been completed. He revealed that the first outlet may become bigger and bigger in the future, and plans to become a luxury brand.

Chongqing

There are 6 outlet projects in Chongqing. In addition to the Western Outlets that opened in 2008, there are also more under construction. Ruifu Outlets, Jiangjin Jinyu Dalinghu Outlets, South Bank Florence Town Outlets and Dazu Haitang New City Outlets

Jinan

<. p>Jinan Baihui Outlet is the first famous discount mall built by Jinan Textile and Garment Professional Committee. It is located in the diamond lot of No. 180 Quancheng Road (formerly Jinan Department Store) known as the "Quancheng Golden Street". It mainly sells needlework. Textile and clothing, located in the diamond lot of No. 180 Quancheng Road (formerly Jinan Department Store) known as "Quancheng Golden Street", the mall has an operating area of ??4,000 square meters, with luxurious interior and exterior decoration (the Design Institute of Tsinghua University has been entrusted to design and decorate it) and scientific structure, 24 Hours of central air conditioning, two two-way rolling escalators, three direct passenger elevators, and one freight elevator. The mall is reasonably laid out to facilitate customers to reach every boutique store. The super bass sound equipment plays beautiful and soothing music to create a pleasant shopping atmosphere. .