The information about the control conditions and significance of tourism enterprise strategy is beneficial to the urgent need of PPT to be explained in detail

Chapter IX Implementation and Control of Business Strategy of Tourism Enterprises

Import:

The implementation and control of the business strategy of tourism enterprises means that tourism enterprises put the optimized strategy into practice. The process of ensuring the expected results is the last stage of business strategy management for tourism enterprises, and it is also the exchange link between the new round of enterprise strategy formulation and the old enterprise strategy.

Section 1 Implementation of Business Strategy of Tourism Enterprises

Enterprise management strategy is formulated for implementation, and its correctness can only be evaluated and verified through implementation. In a sense, the implementation of strategy is more difficult, more complicated and more important than the formulation of strategy.

I. Principles and modes of strategy implementation

(A) can be used as the basic basis for the implementation of enterprise management strategy of the three principles:

1, principle of moderate rationality

2. The principle of unified leadership and unified command

3. Contingency principle

Five modes

1, command type

2. Changed

3. Cooperative type

4. Cultural types

5. Type of growth

Two, the implementation of business strategy should pay attention to several issues

(A) the development of core competence

(B) improve the enterprise mechanism

(3) Seek cooperation

Continuous learning

(v) Implementation measures

(6) timely adjustment.

(7) Regular evaluation

Section II Influencing Factors of the Implementation of Business Strategy of Tourism Enterprises

I. Organizational structure and strategy implementation

1, the business strategy of the enterprise stipulates the organizational structure of the enterprise.

2. The successful implementation of enterprise strategy depends on the matching of strategy and organizational structure.

3. Organizational structure restricts the formulation and implementation of the strategy.

4. It is difficult to achieve substantive innovation in strategy without major changes in organizational structure.

Two. Leadership and strategy implementation

Adopting a reasonable organizational form provides an overall framework for the implementation of the strategy, but leaders must also play a key role in the implementation of the strategy in order to truly implement the strategy in action.

Third, the incentive system and strategy implementation

Any organization has incentive problems. Motivation is a means for organizers to promote the compatibility between organizational members' behavior goals and organizational goals.

Incentive mechanism is the organizer's hope to adapt the behavior of organization members to the daily standards of the organization. Give full play to the potential of each member. It operates through a series of specific organizational behavior norms and a reward and punishment system designed according to the survival and development needs and values of organizational members.

Fourth, corporate culture and strategy implementation.

Every enterprise has its own unique culture. This culture is an invisible force. It affects and determines the thinking mode and behavior of enterprise members, thus having a significant impact on the implementation of enterprise strategy.

In strategic management, the relationship between corporate strategy and corporate culture is mainly manifested in the following three aspects:

1, excellent corporate culture is an important condition for the success of business strategy.

2. Corporate culture is an important means of strategy implementation.

3. Corporate culture and corporate strategy must adapt and coordinate with each other.

Section 3 Management Strategy Control of Tourism Enterprises

Control generally refers to comparing the predetermined target (standard) with the actual feedback results, detecting the degree of deviation, and evaluating whether it meets the requirements of the original daily target. Find problems and take timely measures to deal with them.

The control of enterprise management strategy is an adjustment process, that is to say, by keeping the enterprise system running stably, the strategic objectives of the enterprise can be adjusted continuously.

First, the significance, conditions and basic methods of strategic control of tourism enterprises.

(A) the significance of strategic management control of tourism enterprises

The management strategy control of tourism enterprises is of great significance to the realization and management of tourism enterprises' management strategy. Mainly in the following aspects;

1. The strategic control of tourism enterprises is an important link in strategic management and a guarantee for effective implementation of the strategy.

2. The strategic control ability and efficiency of an enterprise are also important constraints of strategic management, which determines the strategic behavior ability of an enterprise.

3. Strategic control of enterprise management can provide important feedback for strategic decision-making.

4, enterprise management strategy control, can promote enterprise culture and other enterprise infrastructure.

(2) Conditions for strategic control of tourism enterprises.

There are four conditions for strategic control of enterprise management:

1, there must be business strategy planning.

2. A sound organization.

3. Effective leaders

4. Excellent corporate culture

(C) the basic way of strategic control of tourism enterprises.

1, ex ante control

2. Control afterwards

3. Control at any time

Second, the steps, contents and control levels of strategic control of tourism enterprises.

(A) the steps of strategic management control of tourism enterprises

1, determine the target

2, determine the standard to measure the results of the work.

3. Establish control systems, such as reporting and communication.

Step 4 check the results

5. Take corrective measures

(B) the content of strategic control of tourism enterprises.

1, set performance standards.

2. Performance monitoring and deviation evaluation

3. Design and take corrective measures.

4, monitoring the key factors of the external environment

5. The implementation control of the incentive strategy and the evaluation of the executing agency.

(C) the control level of strategic control of tourism enterprises.

There are three basic levels of management strategy control of tourism enterprises: strategic control level, business control level and management control level.

Job control layer.

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