What benefits can corporate logo vi design bring?

The role of an excellent VI design for an enterprise should be:

1. While clearly distinguishing the enterprise from other enterprises, it also establishes the obvious industry of the enterprise. Characteristics or other important characteristics to ensure the independence and irreplaceability of the enterprise in economic activities; clarify the market positioning of the enterprise, which is an important part of the enterprise’s intangible assets;

2. Communicate the The company's business philosophy and corporate culture are used to promote the company in an image visual form;

3. Use its own unique visual symbol system to attract the public's attention and generate memory, so that consumers can appreciate the products provided by the company. Products or services generate the highest brand loyalty;

4. Improve employees’ sense of identification with the company and improve corporate morale. The business scope of the British company Virgin includes aviation, tourism, audio and video retail, beverages, finance and insurance, etc. The span is so large that it is almost unrelated, but because the company has been very successful in its various business fields Strictly implementing a unified VI system has extended its brand image very well. The good service experience you enjoyed at the giant Virgin video store in New York's Times Square, with its flashing lights, is likely to inspire you to go to sunny Hawaii. The urge to buy a can of Virgin's weird-flavored cold drink on the beach.

Starbucks, a coffee chain founded in the 1970s and prosperous in the 1990s, is unique in its reintegrated VI design style. The colors and colors used in its trademarks Western fonts are very different from traditional European and American coffee shops. As a result, the company's operations in the United States have been successful, and it has also achieved considerable development in China, which does not have a coffee culture.

In fact, perhaps the best example of the role of VI design in corporate business operations is in the sports fashion industry: in many cases, whether a consumer decides to buy a set of Nike or Adidas sportswear is often Just depends on whether he or she likes Nike's hooks or Adidas' three stripes!

From a marketing perspective, the competition of goods in the 1950s and 1960s was mainly reflected in the price competition of goods; the competition of goods in the 1970s and 1980s was mainly reflected in the quality competition of goods; With the advancement of science and technology and the increasing closeness of production methods of various manufacturing enterprises, it is difficult to distinguish between price and quality. After the 1990s, the competition of goods is mainly reflected in the competition of product design. What is referred to here as "product design" ""Including product industrial design, packaging design, store POP design and after-sales service design, etc., and all of these designs are actually based on the company's VI design, or are all applications or extensions of VI design.

However, VI is also a double-edged sword: excellent VI design can certainly help enhance the company's image and promote its development, but failed VI design will definitely have a negative impact on the company's image. It hinders the company from moving forward.

The failure of a VI design is often manifested in: 1. The visual positioning of the company is unclear, making people feel specious or creating incorrect associations; 2. The visual effect is inconsistent with The business scope and concept of the enterprise and even the essence of the corporate culture are far from each other or even contradict each other; 3. The designer’s graphic design skills are insufficient, and the works lack internal logic and external beauty; 4. The pursuit of fashion is too much and lacks long-term vitality; 5 , copy others and copy yourself.

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