The homogenization of tourism O2O products is serious. Where is the next blue ocean?

1, there is still room for big data applications and intelligent product management.

The future development direction of tourism O2O will have two directions. The first one is upward, platformization, cloudization and big data. One or two large platform companies will be born in this field. At present, where Ctrip goes is the first line. Mama Donkey, Tongcheng. Com and tuniu. Com is the second front, and Meituan may be a dark horse. In this process, large enterprises will merge and reorganize small and medium-sized online travel companies, so small and medium-sized OTA will face the same way as E Long in the future. The other direction is the heavy sinking of vertical segmentation (products and services), moving towards tourism O2O, consolidating the control of offline resources and improving comprehensive service capabilities. This field will give birth to a new giant different from the pure Internet platform. In fact, Ctrip and hotel big data provider Zhonghui are doing similar things. Booking's intelligent and personalized recommendation in inventory management is the most worthy of reference in the world. In the field of air tickets, Qunar, Cool News, Sky Patrol and kayak are relatively mature, but the platform road of Qunar has brought them to a more embarrassing situation.

2. The humanized application of tourism tools improves the efficiency of tourism decision-making.

Pre-tour decision management is a very important starting point. However, in the past, UGC websites all started with travel guide products, supplemented by simple travel assistants, which were difficult to solve the problems of user stickiness and mobility, and the information redundancy was large, so it was inconvenient to use in the era of mobile Internet. It is more appropriate to take the record sharing tool as the entrance, but it needs to be the ultimate in function. Footnotes that are too thin should be used as a warning. At present, the record and presentation method of bread travel based on LBS is the best among similar products, but at the same time, facing the diversion of large social tools, the challenge still exists. Tripadvisor is the most mature review function abroad. Compared with gogobot, mobility is its shortcoming. The next transformation of its China brand, which just changed its name to Catway Eagle, is worth looking forward to. Localization, youthfulness and mobility are its long-term challenges.

It is worth noting that it is no longer appropriate to divide the tourism decision-making stage from before, during and after the trip, because the mobile Internet has compressed these three stages into one stage, which poses a great challenge to the functions of tourism tools. It's getting harder and harder to come up with an excellent functional tool. For example, the travel itinerary planning after the combination of air tickets, hotels and tickets becomes extremely complicated. This kind of itinerary planning tool has been deeply tried by the ingenious travel team. Its itinerary planning and intelligent calculation based on big data have great imagination, and the vision positioning of Travel Google makes it look ambitious.

3. Product upgrade and service upgrade are fundamental to ensure the tourism experience.

In terms of product upgrading, we have done well in China, You Xiang International and foreign A & ampk and Grammy. Marriott's intelligent attempts in the hotel industry, such as Home Inn, Young Pudding positioning and Atour's personalized attempts, are all good breakthroughs. The humanistic accommodation of Airbnb and Pig short rent, the transformation of Tujia's leisure vacation in China, and short rent all have good room for improvement. The promotion of Uber and domestic private car services in the field of car rental has brought new market opportunities, and the new economic model derived from the sharing economy deserves attention. Once its platform characteristics are formed, the space is huge.

4. The value of enterprise-level services is still great.

I have communicated with entrepreneurs in the field of tourism O2O many times, and the online back-end logic design is perfect. The general assumption is: "If I have 654.38+00,000 users, my big data, C2B, reverse reservation, accurate positioning ..." In fact, this "chicken first" logic is not established. A good product planning should not only include the functions to be realized, but also consider its promotion cycle. For example, marketing is a great challenge to most technical teams, as well as hotels, scenic spots and destinations, so enterprise-level services and destination marketing are still of great value, but enterprise-level applications include more than that.