How do travel websites do baidu promotion?

First, the tourism industry should not blindly choose a wide range of matching. Try to use phrase matching and exact matching, and combine transformation data in the promotion process to screen out words with low input and high transformation, thus increasing investment.

Second, the bidding promotion unit should be meticulous, creative and distinctive, try not to be unreasonable, and focus on optimizing the quality of keywords.

Third, if you find that your bidding volume and click volume are relatively high, you spend money but few people consult. Don't blindly expand the scope of bidding and investment. Find the reason first to see if the keywords searched by users are inconsistent with the core of the page (expecting the search results to have nothing to do with the content of the page). This is the mistake that tourism enterprises love bidding, which leads to high jump-out rate and customer loss.

Fourth, ranking promotion should be combined with online alliance promotion to ensure that customers are not lost as much as possible.

Fifthly, qualified travel agencies should establish mobile websites to carry out mobile promotion business, combine mobile promotion with PC promotion, grasp the complementary characteristics of the two platforms during peak hours, and make reasonable bidding promotion to obtain the largest customers.