Traditional Culture Encyclopedia - Travel guide - What is the aesthetic form in cultural tourism? ,,,,, I am eager to get the answer! ! !

What is the aesthetic form in cultural tourism? ,,,,, I am eager to get the answer! ! !

Tourism has many aesthetic forms. It integrates natural beauty, artistic beauty, social beauty and life beauty, and integrates natural landscape, cultural relics, architecture, gardens, cooking, clothing, folk customs, social fashion, painting, sculpture, calligraphy, seal cutting, music, drama and dance. , involving masculine, feminine, lofty, tragic and relaxed.

The field of human aesthetics is gradually expanding, so is the field of tourism aesthetics. Any form and content of beauty may become the aesthetic object of tourists, and the phenomenon field of tourism aesthetics presents quite diverse forms. Generally speaking, the field of tourism aesthetics can be divided into natural aesthetics, social aesthetics and artistic aesthetics. In the process of their respective development, various types of tourism aesthetic cultural forms have been formed in history.

1. Natural Aesthetics

Natural aesthetics is a tourism aesthetics with nature as its object. Nature is a natural "physical state". The reason why it can become the carrier of tourism aesthetics is that it has entered the cultural circle of human beings and become the direct enjoyment object of human tourism. Natural aesthetics is restricted by the relationship between man and nature. With the progress of human civilization and the enhancement of the ability to resist nature, a large number of natural things have entered the circle of human life, which has promoted the germination of natural aesthetic culture.

However, the appearance of nature as an aesthetic object depends on the transformation of nature from a practical object to an aesthetic object. Although natural beauty is not created by human beings, it is endowed to her because of the unique rationality and spirituality of human beings. People send their feelings, pour out their feelings, indulge in natural mountains and rivers, express their feelings, feel life, enjoy and feel the beauty of nature.

The appearance of taking nature as the aesthetic object began in the pre-Qin period of China, and it was formed in the Wei, Jin, Southern and Northern Dynasties and flourished in the Tang Dynasty. Many poems in The Book of Songs, China's first poetry collection, are based on the description of mountains and rivers. At the end of the Spring and Autumn Period, Laozi put forward an ideological system with "Tao" as the core, which clearly showed his concern for natural beauty. Zhuangzi in the Warring States Period went further. He not only put forward the view that "there is great beauty in heaven and earth", but also pointed out that heaven and earth are superior to human beings, so he was hailed as the first person in China's aesthetic history who affirmed the independent existence of nature as an aesthetic object.

During the Wei, Jin, Southern and Northern Dynasties, the social situation was turbulent, Taoism and metaphysics were rampant, and people's spiritual world was more free and liberated than before, which naturally gradually became an independent field of human aesthetics. Seeing the natural scenery of Xia Wei with thousands of rocks and clouds steaming has become a fashion at least among intellectuals, so there can be a source of "listening to the waves" and "having sex with autumn mountains"

In the Tang Dynasty, the social economy was developed, the culture was prosperous and progressive, and people appreciated the landscape, so a large number of famous landscape poets emerged, such as Li Bai, which pushed natural aesthetics to a prosperous stage. Especially Li Bai, "When I need you, I will ride to you, the great mountain", "This is a constant habit in my life". He endowed nature with lofty aesthetic value with extremely rich personal feelings and heroic spirit in controlling the universe.

There is no doubt that natural beauty is essentially a beauty of material form and changing rhythm. Only when the natural material form and rhythm of change form a certain isomorphic relationship with the life rhythm of the tourism aesthetic subject, can this material naturally obtain aesthetic cultural value. Nature is vast, and the aesthetic culture of sports tourism with it as the carrier has infinite significance.

2. Social aesthetics

The process of human social communication and social activities is also the process of creating beauty. These beauties generally exist in human ethics, customs and etiquette, marriage and family, economy, politics, religious beliefs, social labor and social products, and are manifested in the state of human existence and activities. Wherever tourists go, they will inevitably observe and experience these beautiful scenery with an aesthetic attitude, and thus form a social aesthetic cultural form.

The object of social aesthetics is mainly the human society composed of human existence and activities, and its essence is composed of the mind, character, sentiment, wisdom, emotion and ideal of human spiritual existence. Of course, these spiritual beings of human beings can only become intuitive objects and tourism aesthetic objects if they are externalized into perceptual material existence, which is the so-called "sincerity in the middle and externalization in the outside". Therefore, the object of social aesthetics is not only attractive material and cultural forms, but also meaningful spiritual and cultural connotations, mainly meaningful spiritual and cultural connotations.

The social aesthetics of tourism is directly related to tourists' social system and personal social utilitarian consciousness, which makes the evaluation of beauty by tourism institutions more complicated. The social aesthetic culture in tourism activities can be said to be the spark of collision between two social systems and social utilitarian consciousness in tourist source areas and reception areas.

3. Artistic aesthetics

The artistic aesthetic culture in tourism activities refers to the cultural form produced by the isomorphic relationship between tourists and various artistic works as tourism aesthetic objects. Works of art are meaningful images created by people according to certain intentions and the laws of beauty. Only those human creations that can give people spiritual pleasure and pleasure, that is, aesthetic, can be called works of art. It is precisely because works of art have aesthetic value and can give people aesthetic enjoyment that they can enter the tourism field and become the carrier of tourism aesthetic culture.

Artistic beauty is created by human beings and the crystallization of human labor and wisdom. Works of art have distinct subjectivity and image characteristics. Based on these two characteristics of artistic works, the aesthetics of tourism art is not so much the occurrence and deepening of the isomorphic relationship between artistic works and tourists, but rather the mutual communication and exchange between tourists and artistic creators through the "medium" of artistic works. Therefore, artistic aesthetics is dominant and mandatory for tourism subjects, that is, the aesthetics of tourists are more or less influenced by the subjective intention of artistic creators consciously or unconsciously.

On the other hand, the charm and value of artistic works can only be brought into full play when the appreciator grasps the real intention of the creator.

Artistic aesthetics has a unique and profound influence on tourists' feedback. Tourism art aesthetics not only has the function of entertainment, but also has the function of aesthetic comprehension and aesthetic education.